Key Findings
The global earthenware market has been expected to grow at a significant rate during the forecasted period of 2016-2022. Dinnerware made from earthenware is used for daily purpose. Thus table and kitchen products have a huge market share in the earthenware market. Earthenware is manufactured by using a mix of kaolin or china clay, feldspar, ball clay and quartz. It is made from ceramic material and mostly used for decoration. Modern craft and amateur pottery is also considered as earthenware. China clay is the most commonly used for earthenware and it will influence the future earthenware market. Application and region define the materials used for blending earthenware. These are prepared by heating clay at temperature lower than that used for porcelain and are hence easily breakable. These are porous, opaque and coarse as compared to porcelain and are easily breakable. Bone china and porcelain cost higher than earthenware, as they are nonporous and translucent. Clay is heated at the range of 1000-1150 degree celsius and gloss fired from 950-1050 degree celsius, to prepare earthenware.
It has been expected that the earthenware market will grow steadily over the forecasted period due to increase in demand for the earthenware tableware. Highest growth has been expected in the home decoration segment during the forecasted period due to rapidly changing home décor trends. There is an opportunity for the growth in niche markets for high design products. Exclusive and classic designs in earthenware will boost the growth in this market. Various reasons for growth of earthenware market are the increase in fashion in home décor variation, global trend of vintage and unique decorations, lower cost as compared to vitreous tableware and so on.
Lower cost alternative options and improper logistics solutions can be the major restraints to the growth of this market. Producers need to invest in high quality production processes and logistical solution to ensure high quality products. Manufacturers need to come up with the new and creative products and designs to enhance their market share and increase their penetration of new market. Earthenware can break easily and this factor is also acts as one of the major restraint for the market growth.
Market Segment Insight
There are various type of earthenware products such as: faience, tin-glazed pottery, Victorian majolica, yellowware, terracotta, creamware, ironstone ware, delftware and raku. The properties of these earthenware define their application. They are used in tableware, home decoration, pottery and art ware. Terracotta products are clay-based glazed or unglazed ceramic products that are porous. These are hence used as waste water pipes, vessels such as flowerpots and sculptures. Delftware pottery is blue and white in color and made in Netherlands and it is used to make ornaments, tiles and plates. Faience has an opaque white glaze, is a high quality product and looks like Chinese porcelain. Ironstone is vitreous pottery that has properties and appearance like that of stoneware. Cream-colored earthenware with a lead glaze over pale body is called creamware and was created as an alternative to cream-paste porcelain. Yellowware is named so due to its yellow color and was first manufactured in the UK. Tableware has the maximum market share for earthenware, followed by home decorations and artware.
Regional Insights
Market regions that are covered in the report are North America, Europe, Asia-Pacific, Middle East & Africa and Latin America. Asia Pacific has the largest market share of the earthenware market. The reason for this is the rising disposable income, awareness about latest home decor trends and demand for unique and vintage products. China, Thailand, India, Singapore, Philippines and Malaysia are considered as the market leaders in terms of demand for earthenware. Earthenware products are very popular in these countries and they will drive the demand for earthenware during the forecasted period making Asia Pacific the region, with the highest growth. North America and Europe are developed markets and it has been expected that growth will be stagnant in these regions during the forecasted period.
Competitive Insights
The major market players for earthenware are Corning, Stryker, Kyocera, CeramTec, Ceradyne, Asahi Glass and CoorsTek. These companies are increasing their presence in developing nations and are involved in mergers and acquisitions and formation of newer distribution channels to strengthen their presence in these market.
1. METHODOLOGY & SCOPE
1.1. RESEARCH METHODOLOGY
1.2. RESEARCH SCOPE & ASSUMPTIONS
1.3. LIST OF DATA SOURCES
2. EXECUTIVE SUMMARY
2.1. GLOBAL EARTHENWARE MARKET- MARKET SUMMARY & KEY BUYING CRITERIA
2.2. GLOBAL EARTHENWARE MARKET OUTLOOK
2.3. SEGMENTATION ANALYSIS
2.4. MARKET SIZE AND GROWTH PROSPECTS 2012-2022
2.5. EARTHENWARE INDUSTRY VALUE CHAIN ANALYSIS
2.6. VENDOR LANDSCAPE
3. GLOBAL EARTHENWARE MARKET
3.1.1. MARKET DRIVER ANALYSIS
3.1.1.1. INCREASING CONSUMER DEMAND
3.1.1.2. CHANGING HOME DECOR TRENDS
3.1.1.3. LOWER COST COMAPRED TO VITROEUS TABLEWARE
3.1.2. MARKET RESTRAINT ANALYSIS
3.1.2.1. ALTERNATIVE LOW COST OPTIONS
3.1.2.2. IMPROPER LOGISTICAL SOLUTIONS
3.1.2.3. DEFINED PRODUCTION PROCESSES
3.1.3. KEY OPPORTUNITIES
3.1.3.1. IMPROVING LOGISTICAL SOLUTIONS
3.1.3.2. BETTER PRODUCTION PROCESSES
3.1.4. KEY CHALLENGES
3.1.4.1. LOWER COST ALTERNATIVE OPTIONS
3.4.1.2. DELAYS DUE TO LOGISTICAL ISSUES
4. INDUSTRY ANALYSIS
4.1. GLOBAL EARTHENWARE MARKET– PORTER’S FIVE FORCES MODEL
4.2. GLOBAL EARTHENWARE MARKET– PESTEL ANALYSIS
4.3. GLOBAL EARTHENWARE MARKET– GAP ANALYSIS
5. GLOBAL EARTHENWARE MARKET BY TYPE 2012 - 2022 ($ MILLION)
5.1. GLOBAL EARTHENWARE MARKET BY DELFTWARE 2012 - 2022 ($ MILLION)
5.2. GLOBAL EARTHENWARE MARKET BY TERRACOTA 2012 - 2022 ($ MILLION)
5.3. GLOBAL EARTHENWARE MARKET BY VICTORIAN MAJOLICA 2012 - 2022 ($ MILLION)
5.4. GLOBAL EARTHENWARE MARKET BY YELLOWWARE 2012 - 2022 ($ MILLION)
5.5. GLOBAL EARTHENWARE MARKET BY CREAMWARE 2012 - 2022 ($ MILLION)
5.6. GLOBAL EARTHENWARE MARKET BY RAKU 2012 - 2022 ($ MILLION)
5.7. GLOBAL EARTHENWARE MARKET BY IRONSTONE WARE 2012 - 2022 ($ MILLION)
5.8. GLOBAL EARTHENWARE MARKET BY FAIENCE 2012 - 2022 ($ MILLION)
5.9. GLOBAL EARTHENWARE MARKET BY TIN-GLAZED POTTERY 2012 - 2022 ($ MILLION)
6. GLOBAL EARTHENWARE MARKET BY APPLICATION 2012 - 2022 ($ MILLION)
6.1. GLOBAL EARTHENWARE MARKET BY HOME DECRATION 2012 - 2022 ($ MILLION)
6.2. GLOBAL EARTHENWARE MARKET BY TABLEWARE 2012 - 2022 ($ MILLION)
6.3. GLOBAL EARTHENWARE MARKET BY ARTWARE 2012 - 2022 ($ MILLION)
7. GLOBAL EARTHENWARE MARKET REGIONAL OUTLOOK 2014-2022 ($ MILLION)
7.1. GLOBAL EARTHENWARE MARKET SHARE BY REGION 2012 - 2022 ($ MILLION)
7.2. NORTH AMERICA
7.2.1. NORTH AMERICA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.2.2. NORTH AMERICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.2.3. NORTH AMERICA MARKET ESTIMATES AND FORECAST BY REGION 2012 – 2022 ($ MILLION)
7.2.3.1. U.S.
7.2.3.1.1. U.S. MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.2.3.1.2. U.S. MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.2.3.2. CANADA
7.2.3.2.1. CANADA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.2.3.2.2. CANADA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.3. EUROPE
7.3.1. EUROPE MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.3.2. EUROPE MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.3.3. EUROPE MARKET ESTIMATES AND FORECAST BY REGION 2012 – 2022 ($ MILLION)
7.3.3.1. GERMANY
7.3.3.1.1. GERMANY MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.3.3.1.2. GERMANY MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.3.3.2. UK
7.3.3.2.1. UK MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.3.3.2.2. MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.3.3.3. FRANCE
7.3.3.3.1. FRANCE MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.3.3.3.2. FRANCE MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.3.3.4. SPAIN
7.3.3.4.1. SPAIN MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.3.3.4.2. SPAIN MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.3.3.5. RUSSIA
7.3.3.5.1. RUSSIA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.3.3.5.2. RUSSIA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.4. ASIA PACIFIC
7.4.1. ASIA PACIFIC MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.4.2. ASIA PACIFIC MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.4.3. ASIA PACIFIC MARKET ESTIMATES AND FORECAST BY REGION 2012 – 2022 ($ MILLION)
7.4.3.1. CHINA
7.4.3.1.1. CHINA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.4.3.1.2. CHINA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.4.3.2. INDIA
7.4.3.2.1. INDIA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.4.3.2.2. INDIA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.4.3.3. JAPAN
7.4.3.3.1. JAPAN MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.4.3.3.2. JAPAN MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.5. MIDDLE EAST & AFRICA
7.5.1. MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.5.2. MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
7.6. LATIN AMERICA
7.6.1. LATIN AMERICA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7.6.2. LATIN AMERICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
8. COMPETITIVE LANDSCAPE
8.1. ASAHI GLASS
8.1.1. COMPANY OVERVIEW
8.1.2. SCOT ANALYSIS
8.1.3. PRODUCT BENCHMARKING
8.1.4. STRATEGIC INITIATIVES
8.2. CERADYNE
8.2.1. COMPANY OVERVIEW
8.2.2. SCOT ANALYSIS
8.2.3. PRODUCT BENCHMARKING
8.2.4. STRATEGIC INITIATIVES
8.3. CERAMTEC
8.3.1. COMPANY OVERVIEW
8.3.2. SCOT ANALYSIS
8.3.3. PRODUCT BENCHMARKING
8.3.4. STRATEGIC INITIATIVES
8.4. COORSTEK
8.4.1. COMPANY OVERVIEW
8.4.2. SCOT ANALYSIS
8.4.3. PRODUCT BENCHMARKING
8.4.4. STRATEGIC INITIATIVES
8.5. CORNING
8.5.1. COMPANY OVERVIEW
8.5.2. SCOT ANALYSIS
8.5.3. PRODUCT BENCHMARKING
8.5.4. STRATEGIC INITIATIVES
8.6. KYOCERA
8.6.1. COMPANY OVERVIEW
8.6.2. SCOT ANALYSIS
8.6.3. PRODUCT BENCHMARKING
8.6.4. STRATEGIC INITIATIVES
8.7. STRYKER
8.7.1. COMPANY OVERVIEW
8.7.2. SCOT ANALYSIS
8.7.3. PRODUCT BENCHMARKING
8.7.4. STRATEGIC INITIATIVES
1. GLOBAL EARTHENWARE MARKET BY TYPE 2012 - 2022 ($ MILLION)
2. GLOBAL EARTHENWARE MARKET BY APPLICATION 2012 - 2022 ($ MILLION)
3. NORTH AMERICA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
4. NORTH AMERICA MARKET ESTIMATES AND FORECAST BY REGION 2012 – 2022 ($ MILLION)
5. NORTH AMERICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
6. EUROPE MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7. EUROPE MARKET ESTIMATES AND FORECAST BY REGION 2012 – 2022 ($ MILLION)
8. EUROPE MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
9. ASIA PACIFIC MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
10. ASIA PACIFIC MARKET ESTIMATES AND FORECAST BY REGION 2012 – 2022 ($ MILLION)
11. ASIA PACIFIC MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
12. MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
13. MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
14. LATIN AMERICA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
15. LATIN AMERICA MARKET ESTIMATES AND FORECAST BY APPLICATION 2012 – 2022 ($ MILLION)
1. GLOBAL EARTHENWARE MARKET SHARE BY REGIONS 2012 - 2022 ($ MILLION)
2. UNITED STATES MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
3. CANADA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
4. GERMANY MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
5. UK MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
6. FRANCE MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
7. SPAIN MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
8. RUSSIA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
9. ASIA PACIFIC MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
10. CHINA MARKET ESTIMATES AND FORECAST 2012 – 2022 $ MILLION)
11. INDIA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
12. JAPAN MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)
13. MIDDLE EAST & AFRICA MARKET ESTIMATES AND FORECAST 2012 – 2022 ($ MILLION)