The Global Social Media Messaging Market Is Foraying Ahead With A Astonishing CAGR Of 17% During The Forecast Period (2019-2026)

The social media messaging  platforms have emerged as an effective tool to communicate and share information in the digital era. The social media messaging platforms offer number of services including instant audio, video calling, gaming services and others, further they can also act as payment gateways. Innovative services are being integrated in the social media messaging platforms. Continuous expansion of the functionality of these platforms have led to their huge acceptance globally. The Global market for social media messaging is expected to grow at an astounding CAGR of 17% over the forecast period of 2019-2026. Growing number of mobile users is sought to be the primary driver for the growth of the market. The number of smart phone users has increased exponentially across the globe since 2015. As per Groupe Spéciale Mobile Association (GSMA), a Mobile & Telecom Operators Association, number of mobile users as of 2017 has exceeded over 5 billion globally. Furthermore, the number of unique mobile subscribers globally is anticipated to reach around 5.9 billion by 2025. It Is expected that by 2025 two third of mobile subscribers would migrate to via high speed networks such as 4G & 5G cellular networks. Moreover, it is anticipated that the mobile operators globally would invest over $0.5 trillion in upgrading mobile system hardware and software during 2018-2020.

Full Report Available social media messaging Market Forecast 2019-2026 report at http://www.briskinsights.com/report/social-media-messaging-market

Innovation in messaging Platforms to drive the market

 The Social media messaging platforms are increasingly looked upon by the businesses to efficiently interact with their customers. Further it has also become an important tool for digital marketing. AI based chatbots are introduced in messaging platforms to support business activities. Owing to aids such as 24/7 customer support, on-time responses, and reduction in customer support costs, and the demand for chat robots has augmented significantly across numerous end-user industries including retail, E-commerce, automotive and others. Additionally, chatbots collect consumer data from support interactions and databases on integrating with conversational AI tools correspondingly it makes them intelligent enough to deliver a personalized experience. Further the messaging apps are integrating innovative services to enhance their functionality and improve customer engagement. For instance Whatsapp in the year 2018 integrated payment services in its messenger application. Similarly the largest social media messaging app in China “WeChat” has integrated multiple functionalities in its messenger application including money transfer, taxi booking services and e-commerce support.