Bluetooth Beacon Market By Platform (By Platform, Closed Source, Open Source), By End-Use (Retail, Public Infrastructure) - Growth, Future Prospects And Competitive Analysis 2017 - 2025
Smartphone has become a necessity for every individual in modern day world. People across the globe are using smartphones for their everyday activities such as ticket bookings, e-commerce, and many other activities. Due to its extensive use, retail companies too are searching innovative channels to connect to their customers through their smartphones. Adoptions of Bluetooth low energy (BLE) devices for one-way communication is one such technique preferred by the retail companies for customer engagement. Bluetooth beacon is a device equipped with BLE which broadcasts the messages through Bluetooth directly to the smartphones in its vicinity. Brand promotion and information sharing are few of the applications which are getting promoted in recent times.
Today, retail companies duly emphasize on promoting their products among the potential customers. This has been the key driver for the proliferation of Bluetooth beacon market. Bluetooth beacons are installed in shopping malls and other public places where retail organizations can attract potential customers. The devices work by broadcasting promotional messages (such as offers and discounts) to the customers’ mobile devices. In addition, Bluetooth beacons are installed at places such as airports and other public infrastructure for broadcasting any important instructions directly to their smartphones. Other potential applications of Bluetooth beacon include sports and concert arenas, trade shows and conferences, schools, and museums among others. The setup and working cost of Bluetooth beacon is economical resulting into limited market restraints. Manufacturers are further developing more energy efficient and cost-effective Bluetooth beacons. It is expected that with improved technical specification and further reduced cost, the technology will continue to grow across different applications.
The report titled “Bluetooth Beacon Market- Growth, Future Prospects and Competitive Landscape, 2017-2025 offers strategic insights into the global Bluetooth beacon market with a focus on the market size and estimates for the duration 2015 to 2025. The said research study covers in-depth analysis of multiple market segments based on platform, application and cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2016 & 2025. The report also provides a prolific view on market dynamics such as market drivers, restraints, and opportunities.
In order to help strategic decision makers, the report also includes competitive profiling of the leading Bluetooth beacon manufacturers, their business strategies, market positioning and key developments. Some of the major players profiled in the report include Aruba, Estimote, Gimbal, Kontakt.io, Radius Networks, BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg, and others. Other in-depth analysis provided in the report includes:
- Current and future market trends to justify the forthcoming attractive markets within the Bluetooth beacon market.
- Market drivers, market restraints, and their impact on the market growth
- In-depth competitive environment analysis
- Trailing 2-Year market size data (2015 – 2016)
- SRC (Segment-Region-Country) Analysis
Overall, the research study provides a holistic view of the global Bluetooth beacon, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.
The global Bluetooth beacon market is segmented based on its platform, into following categories:
- Open Source
- Closed Source
As of 2016, the closed source Bluetooth beacon segment dominates the overall market in this segment. Apple, Inc. introduced Bluetooth beacon protocol, termed as iBeacon, in 2013. Exclusively for IOS platform, Apple, Inc. pioneered the closed source Bluetooth beacons and has the monopoly in the overall Bluetooth beacon market. Since its introduction, Apple, Inc. has installed its closed source iBeacon in all of its 254 retail stores in 2013. Apart from Apple, Inc., Rite Aid a leading chain of drug store announced to deploy closed source Bluetooth beacon in its 4,500 stores across the U.S. As a result, closed source platform segment leads the segments in terms of revenue.
Open source Bluetooth beacon segment is projected to witness the highest growth in the market during the forecast period. Eddystone, an open source Bluetooth beacon technology was launched by Google for Android platform in July 2015. This Bluetooth beacon is capable of operating on both IOS as well as for Android platform for broadcasting messages directly to the smartphone within its permissible proximity. Open source Bluetooth beacon is gaining its popularity because of its versatility and low cost. Consequently, the open platform is estimated to emerge as the fastest growing segment of the market, surpassing the closed source platform segment during the forecast period.
The global Bluetooth beacon market is segmented, based on its application, into following categories:
- Retail
- Public Infrastructure
- Others (Indoor Navigation, Healthcare)
Retail application segment leads the overall Bluetooth beacon market, in terms of revenue, as of 2016. The retail industry is one of the first end-users to adopt the Bluetooth beacon technology for promoting their sales. Bluetooth beacon is an easy, economical as well as safe approach for targeting the intended customers through promotional information broadcasted directly on their smartphones. In addition, availability on both the platforms aided the retailers to expand their marketing reach. Consequently, use of Bluetooth beacon for retail industry has exhibited its dominance and is expected to lead the market throughout the forecast period.
As of 2016, application of Bluetooth beacon used for public infrastructure succeeds the retail segment. Bluetooth beacon technology is still in its developing stages and a variety of applications are being explored. Bluetooth beacons are applied for sharing important instruction to the people in places such as airports, sports and concert arenas, trade shows and conferences, schools, as well as in museums.
The global Bluetooth beacon market has been segmented, on the basis of geographical regions, as per following regions and countries:
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Rest of Europe
- Asia Pacific
- Japan
- China
- South Asia
- Rest of Asia Pacific
- Rest of the World
- Middle East and Africa (MEA)
- Latin America
North America dominates the overall Bluetooth beacon market, as of 2016. The technology is currently dominated by the U.S. communication giant Apple, Inc. Presence of significant number companies along with high technology acceptance in the region are major factors supporting the market growth here. The trend is expected to continue during the forecast period and would significantly boost the overall Bluetooth beacon market in the region.
Europe succeeds North America, in terms of revenue, in the global Bluetooth beacon market. With the availability of beacons for both the platforms, use of Bluetooth beacon for retail promotion as well as for public infrastructure is growing significantly across the European countries. Asia Pacific is expected to emerge as the fastest growing Bluetooth beacon market in the coming years.
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions
1.3.5 Approach Adopted
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Bluetooth Beacon Market
2.2 Global Bluetooth Beacon Market, By Platform
2.3 Global Bluetooth Beacon Market, By End-use
2.4 Global Bluetooth Beacon Market, By Geography
Chapter 3 Market Dynamics
3.1 Introduction
3.1.1 Global Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
3.2 Key Trends and Future Outlook
3.2.1 Product enhancement
3.2.2 Customized products:
3.2.3 Energy saving is the need of the hour:
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 Opportunities
3.6 See-Saw Analysis
3.6.1 Impact Analysis of Drivers and Restraints
3.7 Competitive Landscape
3.7.1 Market Positioning of Key Bluetooth Beacon Manufacturers
Chapter 4 Bluetooth Beacon Market Analysis, by Platform
4.1 Overview
4.2 Closed Source
4.2.1 Global Closed Source Bluetooth Beacon Market Revenue, 2015 – 2025, (US$ Mn)
4.3 Open Source
4.3.1 Global Open Source Bluetooth Beacon Market Revenue, 2015 – 2025, (US$ Mn)
Chapter 5 Bluetooth Beacon Market Analysis, by End-use
5.1 Overview
5.2 Retail
5.2.1 Global Bluetooth Beacon for Retail Market Revenue, 2015 – 2025, (US$ Mn)
5.3 Public Infrastructure
5.3.1 Global Bluetooth Beacon for Public Infrastructure Market Revenue, 2015 – 2025, (US$ Mn)
5.4 Others
5.4.1 Global Bluetooth Beacon for Others Market Revenue, 2015 – 2025, (US$ Mn)
Chapter 6 North America Bluetooth Beacon Market Analysis
6.1 Overview
6.1.1 North America Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Bn)
6.2 North America Bluetooth Beacon Market Analysis, By Platform, 2015 – 2025 (US$ Mn)
6.2.1 Comparative Analysis
6.3 North America Bluetooth Beacon Market Analysis, By End-use, 2015 – 2025 (US$ Mn)
6.3.1 Comparative Analysis
6.4 North America Bluetooth Beacon Market Analysis, By Region, 2015 – 2025 (US$ Mn)
6.4.1 Comparative Analysis
Chapter 7 Europe Bluetooth Beacon Market Analysis
7.1 Overview
7.1.1 Europe Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
7.2 Europe Bluetooth Beacon Market Analysis, By Platform, 2015 – 2025 (US$ Mn)
7.2.1 Comparative Analysis
7.3 Europe Bluetooth Beacon Market Analysis, By End-use, 2015 – 2025 (US$ Mn)
7.3.1 Comparative Analysis
7.4 Europe Bluetooth Beacon Market Analysis, By Region, 2015 – 2025 (US$ Mn)
7.4.1 Comparative Analysis
Chapter 8 Asia Pacific Bluetooth Beacon Market Analysis
8.1 Overview
8.1.1 Asia Pacific Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn)
8.2 Asia Pacific Bluetooth Beacon Market Analysis, By Platform, 2015 – 2025 (US$ Mn)
8.2.1 Comparative Analysis
8.3 Asia Pacific Bluetooth Beacon Market Analysis, By End-use, 2015 – 2025 (US$ Mn)
8.3.1 Comparative Analysis
8.4 Asia Pacific Bluetooth Beacon Market Analysis, By Region, 2015 – 2025 (US$ Mn)
8.4.1 Comparative Analysis
Chapter 9 Rest of the World (RoW)Bluetooth Beacon Market Analysis
9.1 Overview
9.1.1 RoW Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn)
9.2 RoW Bluetooth Beacon Market Analysis, By Platform, 2015 – 2025 (US$ Mn)
9.2.1 Comparative Analysis
9.3 RoW Bluetooth Beacon Market Analysis, By End-use, 2015 – 2025 (US$ Mn)
9.3.1 Comparative Analysis
9.4 RoW Bluetooth Beacon Market Analysis, By Region, 2015 – 2025 (US$ Mn)
9.4.1 Comparative Analysis
Chapter 10 Company Profiles
10.1 Aruba, a Hewlett Packard Enterprise Company
10.1.1 Aruba, a Hewlett Packard Enterprise Company: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
10.2 BlueCats
10.2.1 BlueCats: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
10.3 Blue Sense Networks
10.3.1 Blue Sense Networks: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
10.4 Estimote, Inc.
10.4.1 Estimote, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
10.5 Glimworm Beacon
10.5.1 Glimworm Beacon: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
10.6 Gimbal, Inc.
10.6.1 Gimbal, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
10.7 Kontakt.io
10.7.1 Kontakt.io: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
10.8 Radius Networks, Inc.
10.8.1 Radius Networks, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
10.9 Sensorberg GmbH
10.9.1 Sensorberg GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Note:
- Profiles of specific players, if required, shall be added to the report upon request
TABLE 1 Market Snapshot: Global Bluetooth Beacon Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America Bluetooth Beacon Market Revenue, By Platform, 2015 – 2025 (US$ Mn)
TABLE 5 North America Bluetooth Beacon Market Revenue, By End-use, 2015 – 2025 (US$ Mn)
TABLE 6 North America Bluetooth Beacon Market Revenue, By Region, 2015 – 2025 (US$ Mn)
TABLE 7 Europe Bluetooth Beacon Market Revenue, By Platform, 2015 – 2025 (US$ Mn)
TABLE 8 Europe Bluetooth Beacon Market Revenue, By End-use, 2015 – 2025 (US$ Mn)
TABLE 9 Europe Bluetooth Beacon Market Revenue, By Region, 2015 – 2025 (US$ Mn)
TABLE 10 Asia Pacific Bluetooth Beacon Market Revenue, By Platform, 2015 – 2025 (US$ Mn)
TABLE 11 Asia Pacific Bluetooth Beacon Market Revenue, By End-use, 2015 – 2025 (US$ Mn)
TABLE 12 Asia Pacific Bluetooth Beacon Market Revenue, By Region, 2015 – 2025 (US$ Mn)
TABLE 13 RoW Bluetooth Beacon Market Revenue, By Platform, 2015 – 2025 (US$ Mn)
TABLE 14 RoW Bluetooth Beacon Market Revenue, By End-use, 2015 – 2025 (US$ Mn)
TABLE 15 RoW Bluetooth Beacon Market Revenue, By Region, 2015 – 2025 (US$ Mn)
TABLE 16 Aruba, a Hewlett Packard Enterprise Company: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 17 BlueCats: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 18 Blue Sense Networks: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 19 Estimote, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 20 Glimworm Beacon: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 21 Gimbal, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 22 Kontakt.io: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 23 Radius Networks, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 24 Sensorberg GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
FIG. 1 Global Bluetooth Beacon Market: Research Methodology
FIG. 2 Top-Down and Bottom Up Approach
FIG. 3 Global Bluetooth Beacon Market, By Platform, 2016 (US$ Mn)
FIG. 4 Global Bluetooth Beacon Market, By End-use, 2016 (US$ Mn)
FIG. 5 Global Bluetooth Beacon Market, By Geography, 2016 (US$ Mn)
FIG. 6 Global Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
FIG. 7 See-Saw Analysis: Global Bluetooth Beacon Market
FIG. 8 Market Positioning of Key Bluetooth Beacon Manufacturers, 2016
FIG. 9 Global Bluetooth Beacon by Platform, 2015 & 2025 (Revenue Share %)
FIG. 10 Global Closed Source Bluetooth Beacon Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 11 Global Open Source Bluetooth Beacon Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 12 Global Bluetooth Beacon by End-use, 2015 & 2025 (Revenue Share %)
FIG. 13 Global Bluetooth Beacon for Retail Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 14 Global Bluetooth Beacon for Public Infrastructure Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 15 North America Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Bn)
FIG. 16 Europe Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
FIG. 17 Asia Pacific Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
FIG. 18 RoW Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
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