Breasting feeding aid market refers to the market of the products that aid mothers with the breastfeeding challenges and help in the process of natural breastfeeding to the child. The global market for breast feeding aids is expected to witness a substantial growth and is expected to grow with a CAGR of approximately 11% over the forecast period of 2019-2026. Factors including increasing awareness about breast feeding aids coupled with decreasing mortality rate among infants and growing number of working class women act as key driver for the growth of the market.
The report on the global breast feeding aid market covers segmentation analysis of products. Based on the products the global market for breast feeding aid has been sub segmented into Breast Milk Bottles, Nursing Pads, Cleaning Products, Breast Milk Storage Bags, Sore-Nipple Cream, Nipple Shields, Breast Shields and Others. The breast milk storage segment is expected to the largest market share in terms of revenue. Increasing awareness about the milk storage along with low cost of these product and convenience of use are the major factors responsible for huge adoption of breast milk storage bags. Furthermore the sore nipple cream and nipple shields segment are expected to witness highest growth rate accounting to growing acceptance of these products in order to mitigate effects caused by breast feeding.
Geographically North America is expected to account for the largest market share in terms of revenue for the breast feeding aid market followed by Asia Pacific and Europe in 2017. High consumer awareness about the benefits of breast feeding products coupled with high disposable income and high percentage of working female population in the total labor force in the region are sought to be the major factors for the dominance of the North America region. As per the World bank USA and Canada female account for over 45% and 47% of the total workforce in the respective countries. Asia Pacific breast feeding aid market is expected to grow at the highest rate over the forecast period. Growing consumer awareness about the benefits of breastfeeding aid products coupled with growing personal disposable income are the key factors driving the demand for breastfeeding products.
The global Breastfeeding aid market is highly fragmented with the presence of some global players and number of regional players. The key players in the market are Koninklijke Philips N.V., Mayborn Group Limited, Artsana S.p.A., Medela LLC and Edgewell Personal Care. The market players are involved in aggressive marketing campaigns to promote the use of breastfeeding products. For instance Koninklijke Philips N.V. has launched a global campaing “FeedingYourFuture” in 2016. The onset of E-commerce has provided plethora of opportunities to market players to increase their dominance in the market.a
1. Preface
1.1. Report Scope and Description
1.1.1. Study Purpose
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Market Snapshot: Global Breast Feeding Aid Market
2.1.1. Global Breast Feeding Aid Market, by Product Type, 2018 (US$ Mn)
2.1.2. Global Breast Feeding Aid Market, by Geography, 2018 (US$ Mn)
3. Market Dynamics
3.1. Introduction
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Increasing awareness among consumers
3.2.1.2. Growing number of working age women
3.2.1.3. Benefits associated with the use of Breast Feeding Aid
3.2.2. Market Restraints
3.2.2.1. High cost of Breast Feeding Aid
3.2.3. Market Opportunities
3.2.3.1. Growth in personal disposable income
3.2.3.2. Untapped growth opportunity in the developing countries
3.2.4. Market Challenges
3.2.4.1. Increasingly availability of breast milk substitutes
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market share of Key Players, 2018
3.5. Top five findings and strategic analysis
4. Global Breast Feeding Aid Market, by Product Type
4.1. Overview
4.1.1. Global Breast Feeding Aid Market Value Share, by Product Type, 2018 & 2026 (Value, %)
4.1.2. Global Breast Feeding Aid Market, by Product Type, 2019-2026 (US$ Mn)
4.2. Breast Milk Bottels
4.2.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
4.2.2. Global Breast Feeding Aid Market for Breast Milk Bottels, 2019-2026 (US$ Mn)
4.2.3. Global Breast Feeding Aid Market for Breast Milk Bottels, by Region 2019-2026 (US$ Mn)
4.3. Breast Milk Storage Bags
4.3.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
4.3.2. Global Breast Feeding Aid Market for Breast Milk Storage Bags, 2019-2026 (US$ Mn)
4.3.3. Global Breast Feeding Aid Market for Breast Milk Storage Bags, by Region 2019-2026 (US$ Mn)
4.4. Sore-Nipple Cream
4.4.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
4.4.2. Global Breast Feeding Aid Market for Sore-Nipple Cream, 2019-2026 (US$ Mn)
4.4.3. Global Breast Feeding Aid Market for Sore-Nipple Cream, by Region 2019-2026 (US$ Mn)
4.5. Nursing Pads
4.5.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
4.5.2. Global Breast Feeding Aid Market for Nursing Pads, 2019 - 2026 (US$ Mn)
4.5.3. Global Breast Feeding Aid Market for Nursing Pads, by Region 2019 - 2026 (US$ Mn)
4.6. Cleaning Products
4.6.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
4.6.2. Global Breast Feeding Aid Market for Cleaning Products, 2019 - 2026 (US$ Mn)
4.6.3. Global Breast Feeding Aid Market for Cleaning Products, by Region 2019 - 2026 (US$ Mn)
4.7. Nipple Shields
4.7.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
4.7.2. Global Breast Feeding Aid Market for Nipple Shields, 2019 - 2026 (US$ Mn)
4.7.3. Global Breast Feeding Aid Market for Nipple Shields, by Region 2019 - 2026 (US$ Mn)
4.8. Breast Shields
4.8.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
4.8.2. Global Breast Feeding Aid Market for Breast Shields, 2019 - 2026 (US$ Mn)
4.8.3. Global Breast Feeding Aid Market for Breast Shields, by Region 2019-2026 (US$ Mn)
4.9. Others
4.9.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
4.9.2. Global Breast Feeding Aid Market for Others, 2019-2026 (US$ Mn)
4.9.3. Global Breast Feeding Aid Market for Others, by Region 2019-2026 (US$ Mn)
5. North America Breast Feeding Aid Market Analysis
5.1. Overview
5.1.1. North America Breast Feeding Aid Market, by Product Type, 2019-2026 (US$ Mn)
5.1.2. North America Breast Feeding Aid Market, by Country, 2019-2026 (US$ Mn)
5.1.2.1. United States
5.1.2.1.1. United States Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
5.1.2.2. Canada
5.1.2.2.1. Canada Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
6. Europe Breast Feeding Aid Market Analysis
6.1. Overview
6.1.1. Europe Breast Feeding Aid Market, by Product Type, 2019-2026 (US$ Mn)
6.1.2. Europe Breast Feeding Aid Market, by Country/Region, 2019-2026 (US$ Mn)
6.1.2.1. UK
6.1.2.1.1. UK Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
6.1.2.2. Germany
6.1.2.2.1. Germany Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
6.1.2.3. France
6.1.2.3.1. France Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
6.1.2.4. Rest of Europe
6.1.2.4.1. Rest of Europe Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
7. Asia Pacific Breast Feeding Aid Market Analysis
7.1. Overview
7.1.1. Asia Pacific Breast Feeding Aid Market, by Product Type, 2019-2026 (US$ Mn)
7.1.2. Asia Pacific Breast Feeding Aid Market, by Country/Region, 2019-2026 (US$ Mn)
7.1.2.1. China
7.1.2.1.1. China Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
7.1.2.2. India
7.1.2.2.1. India Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
7.1.2.3. Japan
7.1.2.3.1. Japan Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
7.1.2.4. Rest of Asia Pacific
7.1.2.4.1. Rest of Asia Pacific Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
8. Rest of the World Breast Feeding Aid Market Analysis
8.1. Overview
8.1.1. Rest of the World Breast Feeding Aid Market, by Product Type, 2019-2026 (US$ Mn)
8.1.2. Rest of the World Breast Feeding Aid Market, by Country/Region, 2019 – 2026 (US$ Mn)
8.1.2.1. Latin America
8.1.2.1.1. Latin America Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
8.1.2.2. MENA
8.1.2.2.1. MENA Breast Feeding Aid Market 2019 – 2026 (US$ Mn)
9. Company Profiles
9.1. Koninklijke Philips N.V.
9.1.1. Company Overview
9.1.2. Type Portfolio
9.1.3. Key Strategies
9.1.4. Key Conclusion
9.2. Mayborn Group Limited.
9.2.1. Company Overview
9.2.2. Type Portfolio
9.2.3. Key Strategies
9.2.4. Key Conclusion
9.3. Artsana S.p.A.
9.3.1. Company Overview
9.3.2. Type Portfolio
9.3.3. Key Strategies
9.3.4. Key Conclusion
9.4. Medela LLC
9.4.1. Company Overview
9.4.2. Type Portfolio
9.4.3. Key Strategies
9.4.4. Key Conclusion
9.5. Edgewell Personal Care
9.5.1. Company Overview
9.5.2. Type Portfolio
9.5.3. Key Strategies
9.5.4. Key Conclusion
9.6. Handi-Craft Company (Dr. Brown’s)
9.6.1. Company Overview
9.6.2. Type Portfolio
9.6.3. Key Strategies
9.6.4. Key Conclusion
9.7. Pigeon
9.7.1. Company Overview
9.7.2. Type Portfolio
9.7.3. Key Strategies
9.7.4. Key Conclusion
9.8. Tommee Tippee
9.8.1. Company Overview
9.8.2. Type Portfolio
9.8.3. Key Strategies
9.8.4. Key Conclusion
9.9. Medela
9.9.1. Company Overview
9.9.2. Type Portfolio
9.9.3. Key Strategies
9.9.4. Key Conclusion
9.10. Summer Infant
9.10.1. Company Overview
9.10.2. Type Portfolio
9.10.3. Key Strategies
9.10.4. Key Conclusion
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