Overview:
Packaging plays an important role in determining the decisive roles in the revenue of widely used consumer beverages that includes coffee owing to the factor that in modern days everything is delivered in packaging systems and effective packaging symbolizes the consumer’s acceptance of any product. Trend shows that majority of the young population prefers coffee as a refreshment drink and hence unique packaging strategies adopted by key players increases the value offering through introduction of new coffee brands.
The average expiry time of coffee is 12 to 18 months and hence effective packaging is required to protect the coffee content. Packaging protects coffee from various factors that includes temperature, spillage and humidity among others. In addition, aroma of the product is kept intact through coffee packaging. Coffee packaging also provides protection against direct contact with oxygen which can create harmful microorganisms in coffee thereby reducing the flavor. Hence, design of effective, strong and fit for purpose packaging solutions is an important contributor to maintain freshness in the global coffee industry.
Coffee packaging market is poised to grow at a healthy rate during the forecast period owing to the increase in widespread consumption of coffee globally followed by presence of established brands in the global coffee market. Coffee packaging is also considered to be the sustainable option and hence manufacturers are focusing on sustainable packaging materials that aims at reducing recyclability and transportation expenses. In addition, rise of private labels in the global coffee market offering wide range of coffee products at affordable prices is also acting as a driving factor in the growth of global coffee packaging market. For example, private-label coffee manufacturers in the US that includes Specialty Java and K&F Coffee are focusing on packaging of coffee products and they are custom designing the products as per the needs of consumers. Specialty Java offers single serve and fractional packaging that is flushed with nitrogen that aims at providing long-term freshness to the packaged coffee. In addition, extensive product mix offered by various key coffee packaging manufacturers are also fueling the growth of global coffee packaging market during the forecast period. For example, in April 2017, Amcor showcased Vento, metal free laminated coffee packaging, at Interpack show in Germany.
The global coffee packaging market is segmented by material type into flexible pouches, plastics, glass and others. The others segment includes metal, steel, tin and aluminum among others. In 2017, flexible pouches dominated the global coffee packaging market in terms of volume. With the growing shift of key manufacturers towards sustainable packaging, the global coffee packaging market by flexible pouches segment is expected to witness massive growth during the forecast period.
Based on the product type, the market is segmented into roasted and ground coffee, instant coffee and premium coffee. Roasted and ground coffee beans held the largest market owing to the fact that high barrier packaging such as stand-up pouches with gas valves are required for packaging. In addition, roasted and ground coffee loose aroma as they come in contact with oxygen.
Based on the packaging type, the global coffee packaging market is segmented into stand-up pouches, vacuum pouches & bags, side gusseted bags, flat bottom bags and others. The others segment includes cans and bottle among others. Increasing focus by manufacturers in stand up pouches with key focus on sustainability is one of the important factor driving the growth of this market during the forecast period. In addition, by focusing on stand up pouches packaging, manufacturers can create attractive designs in coffee packaging thereby adding features such as spouts and zip locks to make coffee packaging more usable and convenient.
In 2017, in terms of demand/consumption, globally, North America was the major market for coffee packaging followed by Asia Pacific and Europe. In 2017, North America held the largest market share in terms of value owing to increase in number of health conscious consumers followed by increase in consumption of coffee in this region. As of 2017, Asia Pacific was the fastest growing market for coffee packaging globally owing to the increase in per capita disposable income among countries that includes India and China.
Global Coffee Packaging Market is segmented as below:
Key players across the Coffee Packaging Market value chain are:
Jmei Packaging Company Limited, Amcor Ltd, Mondi PLC, DS Smith PLC, Bemis Co., Inc, ProAmpac LLC, Pacific Bag, Inc., Crown Holdings Inc, Graham Packaging Company, L.P., Poly Pak Plastics, Packmate Packaging Co., Ltd., Min Lee Packaging Materials Co., Ltd., Novolex Holdings, Inc., Color Hoyo Paper & Plastic Products Co., Ltd., Dejili Packing Material Co., Ltd., etc.
This report offers: