Demand Side Platform (DSP) Software Market By Deployment Model (Cloud, On-premise), By Organization Size Segment (Small Size Business, Medium Size Business, Large Enterprises), By Industry Vertical (Consumer, Retail And Restaurants, Media & Entertainment, Travel And Transportation, Government) - Growth, Future Prospects And Competitive Analysis, 2019 - 2027
"Changing Nature of Advertising Industry, And Growing Need for Optimizing and Managing Data Exchange in Media Industry is Likely to Fuel the Growth of the Demand Side Platform (DSP) Software Market"
Globally, the demand side platform (DSP) software market is expected to grow with a CAGR of more than 25% during the forecast period from 2019 to 2027, starting from US$ 6.83 Bn in 2018. Demand-side platform is a software that helps the buyers in the digital advertising industry to keep a track of numerous data exchange and ad exchange accounts through a single common interface. Advertisers to search, buy, and upload video advertisements from a marketplace on which publishers list their advertising inventory can use this platform. As demand side platform assists advertisers with operations such as buying inventory and streamlining the media buying process from multiple sources, its demand is increasing. The DSP software market is experiencing a rapid growth as the digital marketplace is growing drastically. Advantages offered by DSP such as real-time bidding, easy management, and enhanced campaign reporting are making it easier for user to opt for this system. Moreover, growing need to manage and improve the data exchange accounts in the media industry with the help of one interface is the major factor driving the growth of the market. However, high cost of the software and lack of technical experts are likely to restrain the market growth during the forecast period.
"Cloud based Demand Side Platforms are expected to witness a rapid growth during the forecast period"
In 2018, On-premise deployment model dominated the market by holding largest market share. However, cloud based models are gaining pace and are expected to overrun the on-premise models market during the forecast period. Cloud based deployment model is expected to grow at a CAGR of around 25% from 2019 to 2027. This growth is mainly attributed to the benefits offered by this model. Cloud-based deployment model are cost-effective and are reliable to use compared to the on-premise deployment model. Cloud based model provides access to all paid advertising channels, including search, TV, display, social and video, through a single dashboard. This reduces the overhead costs and makes it easy for the user to process. Moreover, large number of vendors are opting for the cloud deployment owing to its features.
"Asia Pacific to Register the Fastest Growth"
North America dominates the Demand Side Platform (DSP) Software Market. In 2018, the regional market accounted for nearly 35% of the total revenue generated worldwide. US holds the maximum market share of North American demand side platform software market. As most of the technology providers are based in this region, and highest adoption of advanced technologies is in the US, this regional segment is expected to continue dominating the demand side platform market during the forecast period. Due to the enhanced use of digital advertising, and online buying and selling in this region, DSP software is in increasing demand. This makes it a perfect market for the DSP software providers. Moreover, Asia-Pacific offers lucrative opportunities to the local and international players operating in the demand side platform software market. Factors such as huge population base, increasing penetration of digital technology, high investment opportunities are expected to contribute to the growth of DSP Software Market in this region.
Some of the prominent players operating in the DoubleClick, MediaMath, Gravity4, Dataxu, Choozle, Inc., Rocket Fuel, Rubicon Project, Criteo, IgnitionOne Platform, ExactDrive, Amobee DSP, and AppNexus Console among others.
Historical & Forecast Period
This research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments calculated for the forecast period from 2019 to 2027.
Report Scope by Segments
The Demand Side Platform (DSP) Software Market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global demand side platform (DSP) software market based on application, and geography. Key segments covered in the report are as follows:
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2017-2027 |
| Base Year | 2018 |
| Forecast Period | 2019-2027 |
| Historical Year | 2017 |
| Unit | USD Billion |
| Segmentation |
Deployment Model Segment (2017–2027; US$ Bn) |
|
Organization Size Segment (2017–2027; US$ Bn) |
|
|
Industry Verticals Segment (2017–2027; US$ Bn) |
|
|
Geography Segment (2017–2027; US$ Bn) |
Key questions answered in this report
- What was the market size of Demand Side Platform (DSP) Software in 2018 and forecast up to 2027?
- Which is the largest regional market for cloud based DSP software segment?
- What are the major trends followed in Demand Side Platform (DSP) Software Market across different regions?
- Who are the key Demand Side Platform (DSP) Software companies leading the market?
- What are the key strategies adopted by the leading Demand Side Platform (DSP) Software companies in market?
Unique data points of this report
- Statistics on analytics solutions penetration and spending worldwide
- Recent trends across different regions in terms of adoption of analytics solutions for various applications in various industrial sectors
- Notable developments going on in Demand Side Platform (DSP) Software industry
- Attractive investment proposition for segments as well as geography
- Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted
Chapter 2 Executive Summary
2.1 Market Snapshot: Global DSPS Market
2.2 Global DSPS Market, By Deployment Model, 2018 (US$ Bn)
2.3 Global DSPS Market, Organization Size, 2018 (US$ Bn)
2.4 Global DSPS Market, By Industry Vertical, 2018 (US$ Bn)
2.5 Global DSPS Market, By Geography, 2018 (US$ Bn)
Chapter 3 Market Dynamics
3.1 Introduction
3.1.1 Global DSPS Market Value, 2017 – 2027, (US$ Bn)
3.2 Market Drivers
3.3 Market Growth Inhibitors
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends
3.5 Attractive Investment Proposition, by Geography, 2018
3.6 Competitive Analysis
3.6.1 Market Positioning of Key DSPS Vendors, 2018
3.6.2 Key Strategies Adopted by the Leading Players
Chapter 4 Global Demand Side Platform Software (DSPS) Market Analysis, by Deployment Model, 2017 – 2027 (US$ Bn)
4.1 Overview
4.2 Cloud
4.3 On-premise
Chapter 5 Global Demand Side Platform Software (DSPS) Market Analysis, Organization Size, 2017 – 2027 (US$ Bn)
5.1 Overview
5.2 Small size business
5.3 Medium size business
5.4 Large enterprises
Chapter 6 Global Demand Side Platform Software (DSPS) Market Analysis, by Industry Vertical, 2017 – 2027 (US$ Bn)
6.1 Overview
6.2 BFSI
6.3 Consumer, retail and restaurants
6.4 Media & entertainment
6.5 Travel and transportation
6.6 Government
Chapter 7 North America Demand Side Platform Software (DSPS) Market Analysis, 2017 – 2027 (US$ Bn)
7.1 Overview
7.2 North America DSPS Market Analysis, By Deployment Model, 2017 – 2027
7.2.1 Market Analysis
7.3 North America DSPS Market Analysis, Organization Size, 2017 – 2027
7.3.1 Market Analysis
7.4 North America DSPS Market Analysis, By Industry Vertical, 2017 – 2027
7.4.1 Market Analysis
7.5 North America DSPS Market Analysis, By Region/Country, 2017 – 2027
7.5.1 U.S.
7.5.1.1 U.S. DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
7.5.1.2 U.S. DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
7.5.1.3 U.S. DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
7.5.2 Rest of North America
7.5.2.1 Rest of North America DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
7.5.2.2 Rest of North America DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
7.5.2.3 Rest of North America DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
Chapter 8 Europe Demand Side Platform Software (DSPS) Market Analysis, 2017 – 2027 (US$ Bn)
8.1 Overview
8.2 Europe DSPS Market Analysis, By Deployment Model, 2017 – 2027
8.2.1 Market Analysis
8.3 Europe DSPS Market Analysis, Organization Size, 2017 – 2027
8.3.1 Market Analysis
8.4 Europe DSPS Market Analysis, By Industry Vertical, 2017 – 2027
8.4.1 Market Analysis
8.5 Europe DSPS Market Analysis, By Region/Country, 2017 – 2027
8.5.1 U.K.
8.5.1.1 U.K. DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
8.5.1.2 U.K. DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
8.5.1.3 U.K. DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
8.5.2 Germany
8.5.2.1 Germany DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
8.5.2.2 Germany DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
8.5.2.3 Germany DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
8.5.3 France
8.5.3.1 France DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
8.5.3.2 France DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
8.5.3.3 France DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
8.5.4 Rest of Europe
8.5.4.1 Rest of Europe DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
8.5.4.2 Rest of Europe DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
8.5.4.3 Rest of Europe DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
Chapter 9 Asia Pacific Demand Side Platform Software (DSPS) Market Analysis, 2017 – 2027 (US$ Bn)
9.1 Overview
9.2 Asia Pacific DSPS Market Analysis, By Deployment Model, 2017 – 2027
9.2.1 Market Analysis
9.3 Asia Pacific DSPS Market Analysis, Organization Size, 2017 – 2027
9.3.1 Market Analysis
9.4 Asia Pacific DSPS Market Analysis, By Industry Vertical, 2017 – 2027
9.4.1 Market Analysis
9.5 Asia Pacific DSPS Market Analysis, By Region/Country, 2017 – 2027
9.5.1 China
9.5.1.1 China DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
9.5.1.2 China DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
9.5.1.3 China DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
9.5.2 Japan
9.5.2.1 Japan DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
9.5.2.2 Japan DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
9.5.2.3 Japan DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
9.5.3 India
9.5.3.1 India DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
9.5.3.2 India DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
9.5.3.3 India DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
9.5.4 Rest of Asia Pacific
9.5.4.1 Rest of Asia Pacific DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
9.5.4.2 Rest of Asia Pacific DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
9.5.4.3 Rest of Asia Pacific DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
Chapter 10 Rest of the World (RoW) Demand Side Platform Software (DSPS) Market Analysis, 2017 – 2027 (US$ Bn)
10.1 Overview
10.2 RoW DSPS Market Analysis, By Deployment Model, 2017 – 2027
10.2.1 Market Analysis
10.3 RoW DSPS Market Analysis, Organization Size, 2017 – 2027
10.3.1 Market Analysis
10.4 RoW DSPS Market Analysis, By Industry Vertical, 2017 – 2027
10.4.1 Market Analysis
10.5 RoW DSPS Market Analysis, By Region/Country, 2017 – 2027
10.5.1 Middle East & Africa (MEA)
10.5.1.1 MEA DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
10.5.1.2 MEA DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
10.5.1.3 MEA DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
10.5.2 Latin America
10.5.2.1 Latin America DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
10.5.2.2 Latin America DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
10.5.2.3 Latin America DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
Chapter 11 Company Profiles
11.1 DoubleClick
11.2 Gravity4
11.3 MediaMath
11.4 Dataxu
11.5 Rocket Fuel
11.6 Choozle, Inc.
11.7 Rubicon Project
11.8 Criteo
11.9 Amobee DSP
11.10 ExactDrive
11.11 IgnitionOne Platform
11.12 AppNexus Console
* Here we are using DSPS as a short form of Demand Side Platform Software
TABLE 1 Market Snapshot: Global Demand Side Platform Software (DSPS) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 5 North America DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 6 North America DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 7 North America DSPS Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
TABLE 8 U.S. DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 9 U.S. DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 10 U.S. DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 11 Rest of North America DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 12 Rest of North America DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 13 Rest of North America DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 14 Europe DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 15 Europe DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 16 Europe DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 17 Europe DSPS Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
TABLE 18 U.K. DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 19 U.K. DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 20 U.K. DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 21 Germany DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 22 Germany DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 23 Germany DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 24 France DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 25 France DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 26 France DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 27 Rest of Europe DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 28 Rest of Europe DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 29 Rest of Europe DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 30 Asia Pacific DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 31 Asia Pacific DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 32 Asia Pacific DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 33 Asia Pacific DSPS Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
TABLE 34 China DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 35 China DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 36 China DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 37 Japan DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 38 Japan DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 39 Japan DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 40 India DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 41 India DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 42 India DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 43 Rest of Asia Pacific DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 44 Rest of Asia Pacific DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 45 Rest of Asia Pacific DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 46 RoW DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 47 RoW DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 48 RoW DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 49 RoW DSPS Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
TABLE 50 MEA DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 51 MEA DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 52 MEA DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 53 Latin America DSPS Market Value, By Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 54 Latin America DSPS Market Value, Organization Size, 2017 – 2027 (US$ Bn)
TABLE 55 Latin America DSPS Market Value, By Industry Vertical, 2017 – 2027 (US$ Bn)
TABLE 56 DoubleClick: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 57 Gravity4: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 58 MediaMath: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 59 Dataxu: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 60 Rocket Fuel: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 61 Choozle, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 62 Rubicon Project: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 63 Criteo: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 64 Amobee DSP: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 65 ExactDrive: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 66 IgnitionOne Platform: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 67 AppNexus Console: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
FIG. 1 Global Demand Side Platform Software (DSPS): Market Segmentation
FIG. 2 Global DSPS Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global DSPS Market, By Deployment Model, 2018 (US$ Bn)
FIG. 5 Global DSPS Market, Organization Size, 2018 (US$ Bn)
FIG. 6 Global DSPS Market, By Industry Vertical, 2018 (US$ Bn)
FIG. 7 Global DSPS Market, By Geography, 2018 (US$ Bn)
FIG. 8 Global DSPS Market Value, 2017 – 2027, (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography, 2018
FIG. 10 Market Positioning of Key DSPS Vendors, 2018
FIG. 11 Global DSPS Market Value Contribution, By Deployment Model, 2018 & 2027 (%)
FIG. 12 Global Cloud Market Value, 2017 – 2027, (US$ Bn)
FIG. 13 Global On-premise Market Value, 2017 – 2027, (US$ Bn)
FIG. 14 Global DSPS Market Value Contribution, Organization Size, 2018 & 2027 (%)
FIG. 15 Global Small Size Business Market Value, 2017 – 2027, (US$ Bn)
FIG. 16 Global Medium size business Market Value, 2017 – 2027, (US$ Bn)
FIG. 17 Global Large enterprises Market Value, 2017 – 2027, (US$ Bn)
FIG. 18 Global DSPS Market Value Contribution, By Industry Vertical, 2018 & 2027 (%)
FIG. 19 Global DSPS Market Value from BFSI, 2017 – 2027 (US$ Bn)
FIG. 20 Global DSPS Market Value from Consumer, retail and restaurants, 2017 – 2027 (US$ Bn)
FIG. 21 Global DSPS Market Value from Media & entertainment, 2017 – 2027 (US$ Bn)
FIG. 22 Global DSPS Market Value from Travel and transportation, 2017 – 2027 (US$ Bn)
FIG. 23 Global DSPS Market Value from Government, 2017 – 2027 (US$ Bn)
FIG. 24 North America DSPS Market Value, 2017 – 2027, (US$ Bn)
FIG. 25 Europe DSPS Market Value, 2017 – 2027, (US$ Bn)
FIG. 26 Asia Pacific DSPS Market Value, 2017 – 2027, (US$ Bn)
FIG. 27 RoW DSPS Market Value, 2017 – 2027, (US$ Bn)
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