Gaming Mouse and Keyboards Market By Product Type (Mouse, Keyboard), By Application (Personal, Commercial), By Sales Channel (Online, Offline) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026
"Increasing Internet Penetration Influencing the Gaming Mouse and Keyboards Market Growth Positively"
The gaming mouse and keyboards market was valued at US$ 1.67 Bn in 2017 and expected to grow at a CAGR of 18.5% during the forecast period from 2017 to 2026. Gaming mouse & keyboards offer gamers an enhanced performance and a great gaming experience. Gaming keyboards often have a variety of programmable keys for use during the game. The keys are built in a manner as to provide a comfortable experience and are suitable for using for a long period of time. These keyboard are mostly backlit and have a thicker coating of paint. Some gaming key boards also comes with a LCD screen. Gaming mouse differs radically form a traditional mice and offers a wide option of controls and buttons. Gaming mouse usually have a relatively high sensitivity, measured in dots per inch (DPI).
Increasing penetration of the internet is one of the most prominent factors aiding the gaming industry growth, thereby influencing the gaming mouse and keyboards market growth positively. This growth is further supported by a rising net disposable income in countries such as India, China and Brazil among others. Increasing internet penetration has further helped in the growth of online sales. People often prefer online sales channels owing to availability of more options and sometimes better price deals. However, high price of these products offsets demand. Gaming mouse and keyboards are priced a lot higher as compared to traditional mouse and keyboards.
"E-commerce emerging as a Popular Buying Destination for Gaming Mouse and Keyboards"
The gaming mouse and keyboards market is marked with the presence of both online and offline sales channel. The online sales channel has gained significant growth in recent years and expected to be the fastest growing segment during the forecast period. In recent years, with the advent of e-commerce, gaming mouse and keyboards are widely available through online platforms across the world. The most important factors complimenting the online segment growth are ease of shopping and wide availability of products. Therefore, the growing share of online sales is expected to pose significant challenges for the offline market vendors.
"R&D Activities to Remain on the Center Stage for Gaming Mouse and Keyboard Manufacturers"
Research and development activities is one of the most common strategies adopted by the manufacturers of gaming mouse and keyboards. These activities are directed towards improving the existing products as well as developing new ones. This strategy helps these companies to address the increasing competition by improving sales. With the gaming industry set to witness rapid growth in the years to come, manufacturers of gaming mouse and keyboards are expected to invest a great deal on research and development activities. For instance, recently Logitech International SA introduced a new computer gaming mouse named G PRO Wireless Gaming Mouse designed exclusively with esports in mind. The Swiss company consulted with over 50 professional gamers and spent more than two years to develop the new mouse.
"Asia Pacific to register the fastest Growth during the Forecast Period"
North America was the largest regional market for gaming mouse and keyboards worldwide in 2017. The value share of North America in the global gaming mouse and keyboards market stood at more than 30% in the year 2017. The region expected to maintain its dominance throughout the forecast period. The presence of a large number of gamers in the region is one of the most prominent factors aiding the market growth in the region. Moreover, the popularity of computer games have increased among the youths in the region, a factor further complimenting the gaming mouse and keyboards market in North America. However, Asia Pacific expected to be the fastest growing market during the forecast period. The rising middle class population in countries such as China and India has complimented the gaming mouse and keyboards market growth in the region.
Historical & Forecast Period
This research report presents the analysis of each segment from 2016 to 2026 considering 2017 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments are calculated for the forecast period from 2018 to 2026.
Key players profiled in the report include Logitech, Razer, Corsair, Rapoo, A4Tech Co., Ltd., Genius (KYE Systems Corp), MADCATZ, SteelSeries, COUGAR and Mionix among others.
Key questions answered in this report
- What was the global gaming mouse and keyboards market size in 2017 and forecast for 2026?
- What are the current trends in the gaming mouse and keyboards market?
- What are the various valuable opportunities for the players in the market?
- Which is the largest regional market for gaming mouse and keyboards?
- Which region expected to be the fastest growing and why?
- What are the future prospects for the gaming mouse and keyboards market?
- What are the major drivers and restraints influencing the market growth?
- What are the new innovations by the leading players?
- What are the key strategies adopted by the leading players in market?
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted
Chapter 2 Executive Summary
2.1 Market Snapshot: Global GMK Market
2.2 Global GMK Market, By Product Type, 2017
2.3 Global GMK Market, By Application, 2017
2.4 Global GMK Market, By Sales Channel, 2017
2.5 Global GMK Market, By Geography, 2017
Chapter 3 Market Dynamics
3.1 Market Overview
3.1.1 Global GMK Market Value, 2016 – 2026, (US$ Bn)
3.2 Market Drivers
3.3 Market Restraints
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 Attractive Investment Proposition, By Geography
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies Adopted by the Leading Players
Chapter 4 Global Gaming Mouse and Keyboards (GMK) Market Analysis, By Product Type, 2016 – 2026
4.1 Market Analysis
4.2 Mouse
4.2.1 Wired
4.2.2 Wireless
4.2 Keyboard
4.2.1 Wired
4.2.2 Wireless
Chapter 5 Global Gaming Mouse and Keyboards (GMK) Market Analysis, By Application, 2016 – 2026
5.1 Market Analysis
5.2 Personal
5.3 Commercial
Chapter 6 Global Gaming Mouse and Keyboards (GMK) Market Analysis, By Sales Channel, 2016 – 2026
6.1 Market Analysis
6.2 Online
6.3 Offline
Chapter 7 North America Gaming Mouse and Keyboards (GMK) Market Analysis, 2016 – 2026
7.1 Overview
7.2 North America GMK Market Analysis, By Product Type, 2016 – 2026
7.2.1 Market Analysis
7.3 North America GMK Market Analysis, By Application, 2016 – 2026
7.3.1 Market Analysis
7.4 North America GMK Market Analysis, By Sales Channel, 2016 – 2026
7.4.1 Market Analysis
7.5 North America GMK Market Analysis, By Country, 2016 – 2026
7.5.1 U.S.
7.5.2 Canada
Chapter 8 Europe Gaming Mouse and Keyboards (GMK) Market Analysis, 2016 – 2026
8.1 Overview
8.2 Europe GMK Market Analysis, By Product Type, 2016 – 2026
8.2.1 Market Analysis
8.3 Europe GMK Market Analysis, By Application, 2016 – 2026
8.3.1 Market Analysis
8.4 Europe GMK Market Analysis, By Sales Channel, 2016 – 2026
8.4.1 Market Analysis
8.5 Europe GMK Market Analysis, By Country, 2016 – 2026
8.4.1 U.K.
8.4.2 Germany
8.4.3 France
8.4.4 Rest of Europe
Chapter 9 Asia Pacific Gaming Mouse and Keyboards (GMK) Market Analysis, 2016 – 2026
9.1 Overview
9.2 Asia Pacific GMK Market Analysis, By Product Type, 2016 – 2026
9.2.1 Market Analysis
9.3 Asia Pacific GMK Market Analysis, By Application, 2016 – 2026
9.3.1 Market Analysis
9.4 Asia Pacific GMK Market Analysis, By Sales Channel, 2016 – 2026
9.4.1 Market Analysis
9.5 Asia Pacific GMK Market Analysis, By Country, 2016 – 2026
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 Rest of Asia Pacific
Chapter 10 Rest of the World Gaming Mouse and Keyboards (GMK) Market Analysis, 2016 – 2026
10.1 Overview
10.2 Rest of the World GMK Market Analysis, By Product Type, 2016 – 2026
10.2.1 Market Analysis
10.3 Rest of the World GMK Market Analysis, By Application, 2016 – 2026
10.3.1 Market Analysis
10.4 Rest of the World GMK Market Analysis, By Sales Channel, 2016 – 2026
10.4.1 Market Analysis
10.5 Rest of the World GMK Market Analysis, By Region, 2016 – 2026
10.4.1 Latin America
10.4.2 Middle East & Africa
Chapter 11 Company Profiles
11.1 Logitech
11.2 Razer
11.3 Corsair
11.4 RAPOO
11.5 A4Tech Co., Ltd.
11.6 Genius (KYE Systems Corp)
11.7 MADCATZ
11.8 SteelSeries
11.9 COUGAR
11.10 Mionix
* GMK - Gaming Mouse and Keyboards
TABLE 1 Market Snapshot: Global Gaming Mouse and Keyboards (GMK) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America GMK Market Value, By Product Type, 2016 – 2026 (US$ Bn)
TABLE 5 North America GMK Market Value, By Application, 2016 – 2026 (US$ Bn)
TABLE 6 North America GMK Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 7 North America GMK Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 8 Europe GMK Market Value, By Product Type, 2016 – 2026 (US$ Bn)
TABLE 9 Europe GMK Market Value, By Application, 2016 – 2026 (US$ Bn)
TABLE 10 Europe GMK Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 11 Europe GMK Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 12 Asia Pacific GMK Market Value, By Product Type, 2016 – 2026 (US$ Bn)
TABLE 13 Asia Pacific GMK Market Value, By Application, 2016 – 2026 (US$ Bn)
TABLE 14 Asia Pacific GMK Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 15 Asia Pacific GMK Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 16 Rest of the World (Row) GMK Market Value, By Product Type, 2016 – 2026 (US$ Bn)
TABLE 17 Rest of the World (Row) GMK Market Value, By Application, 2016 – 2026 (US$ Bn)
TABLE 18 Rest of the World (Row) GMK Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 19 Rest of the World (Row) GMK Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 20 Logitech: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 21 Razer: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 22 Corsair: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 23 Rappo: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 24 A4Tech Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 25 Genius (KYE Systems Corp): Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 26 MADCATZ: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 27 SteelSeries: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 28 COUGAR: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 29 Mionix: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 30 Hyundai Mobis: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
FIG. 1 Global Gaming Mouse and Keyboards (GMK) Market Segmentation
FIG. 2 Global GMK Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global GMK Market, By Product Type, 2017 (US$ Bn)
FIG. 5 Global GMK Market, By Application, 2017 (US$ Bn)
FIG. 6 Global GMK Market, By Sales Channel, 2017 (US$ Bn)
FIG. 7 Global GMK Market, By Geography, 2017 (US$ Bn)
FIG. 8 Global GMK Market Value, 2016 – 2026, (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography
FIG. 10 Market Positioning of Key Gaming Mouse and Keyboards Players, 2017
FIG. 11 Global GMK Market Value Contribution, By Product Type, 2017 & 2026 (%)
FIG. 12 Global Gaming Mouse Market Value, 2016 – 2026, (US$ Bn)
FIG. 13 Global Wired Gaming Mouse Market Value, 2016 – 2026, (US$ Bn)
FIG. 14 Global Wireless Gaming Mouse Market Value, 2016 – 2026, (US$ Bn)
FIG. 15 Global Gaming Keyboard Market Value, 2016 – 2026, (US$ Bn)
FIG. 16 Global Wired Gaming Keyboard Market Value, 2016 – 2026, (US$ Bn)
FIG. 17 Global Wireless Gaming Keyboard Market Value, 2016 – 2026, (US$ Bn)
FIG. 18 Global GMK Market Value Contribution, By Application, 2017 & 2026 (%)
FIG. 19 Global Persoanl GMK Market Value, 2016 – 2026, (US$ Bn)
FIG. 20 Global Commercial GMK Market Value, 2016 – 2026, (US$ Bn)
FIG. 21 Global GMK Market Value Contribution, By Sales Channel, 2017 & 2026 (%)
FIG. 22 Global GMK Market Value from Online Sales, 2016 – 2026, (US$ Bn)
FIG. 23 Global GMK Market Value from Offline Sales, 2016 – 2026, (US$ Bn)
FIG. 24 North America GMK Market Value, 2016 – 2026, (US$ Bn)
FIG. 25 Europe GMK Market Value, 2016 – 2026, (US$ Bn)
FIG. 26 Asia Pacific GMK Market Value, 2016 – 2026, (US$ Bn)
FIG. 27 RoW GMK Market Value, 2016 – 2026, (US$ Bn)
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