Global influenza diagnostics market is anticipated to grow significantly during forecast period due to growing prevalence of influenza, increasing demand for faster diagnosis and control of influenza, government initiatives in awareness and diagnostic programs, influencing the growth of influenza diagnostics market globally.

The report titled “Influenza Diagnostics Market - Growth, Future Prospects and Competitive Analysis, 2017–2025” offers strategic insights into the overall influenza diagnostics market along with the market size and estimates for the duration 2015 to 2025. The research study covers in-depth analysis of market segments based on test type and different geographical regions. In order to help strategic decision makers, the report also includes competitive profiling of the leading players in global influenza diagnostics market, attractive investment proposition and market positioning of key manufacturers sections.

Geographically, the global Influenza diagnostics market is studied for the following regional markets:

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of LATAM
• Middle East and Africa
  • North Africa
  • GCC
  • Rest of Africa

Market size and forecast for these regional and country level markets are presented in this study for the period 2015-2025. Market growth rates for the forecast period 2017-2025 are also included in this report, considering 2016 as the base year.

Along with quantitative information, qualitative information sets and assessment tools are provided in this study for better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges and opportunities assists the readers for understanding the ongoing trends in the global influenza diagnostics market. Tools such as market positioning of key players and attractive investment proposition provide the readers with insights on the competitive scenario of the global influenza diagnostics market. This report concludes with company profiles section that highlights major information about the key players engaged in global influenza diagnostics market. In-depth competitive environment analysis and historical years (2015) market size data are also provided in the report. 

Thus, the research study provides a holistic view of the global Influenza diagnostics market, offering market size and estimates for the period from 2015 to 2025, keeping in mind the above-mentioned factors.

Based on test type, the global influenza diagnostics market is segmented as follows:

• Rapid Influenza Diagnostic Tests (RIDT)
• RT-PCR
• Cell Culture
• Others

Influenza is an acute respiratory disease caused by influenza type A, B or C viruses infection, preventable by vaccination or chemoprophylaxis and is treatable by specific antivirals. Influenza outbreaks and epidemics pose ongoing risks to global human public health. According to World Health Organization (WHO), annually 5-15% of the population globally are affected with upper respiratory tract infections due to influenza epidemics. Growing government initiatives to counter influenza is prime factor that is driving the growth of influenza diagnostics market worldwide. There are different types of diagnostic tests available in market such as rapid influenza diagnostic tests (RIDT), real time reverse transcription polymerase chain reaction (RT-PCR), cell culture, RSV test, rapid flu tests, serology and immunofluorescence tests performed according to the availability and reason for testing. It is studied that, currently rapid influenza diagnostic tests (RIDT) held largest market share and anticipated to grow during forecast period due to its ease of use, rapid results and accuracy. Moreover, WHO recommendations on the use of rapid testing for influenza diagnosis are further driving the growth of rapid influenza diagnostic tests (RIDT) market globally. However, high rate of false-negative results may negatively impacting the growth of rapid influenza diagnostic tests (RIDT) market.

For the purpose of this study, the global influenza diagnostics market is categorized into:

• North America
• Europe
• Asia Pacific
• Latin America (LATAM)
• Middle East and Africa (MEA)

The World Health Organization (WHO) reports that throughout the world, annual outbreaks result in 3–5 million severe cases and between 250,000 and 500,000 deaths occurs due to influenza infection. Among the considered regional markets North America followed by Europe is currently dominating the influenza diagnostics market globally due to higher rate of in vitro diagnostics availability, technologically advanced medical devices and presence of key manufacturer primarily driving the market growth in these region. Government and private organization initiatives such as NIH, CDC, [J1] and the U.S. Food and Drug Administration (FDA) worked together to characterize the virus, identify a candidate vaccine strain, and expedite manufacturing fueling the market growth in North America. Asia Pacific is expected to grow at the highest CAGR during the forecast period due to the rising healthcare awareness, higher number of targeted population, increasing demand for advanced diagnostic technologies and government initiatives assisting the market growth during forecast period in Asia Pacific.