Lingerie Market By Product Type (Bra, Knickers & Panties, Loungewear, Shapewear, Others), By Distribution Channel (Online Channel, Hypermarkets, Specialty Stores, Others) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026
Industry Outlook
Lingerie refer to the apparels that serve as a fashionable item and has its functional benefits. The global lingerie market was valued at US$ 38.69 Bn in 2017 and expected to grow at a CAGR of 4.5% from 2018 to 2026. Latest trends shows women are keen on selecting the correct lingerie that are suitable for their outerwear. This is mainly because lingerie has become more of cultural and psychosocial satisfaction among women.
Lingerie is one of the high growth categories among other apparel segments, and promises innovation and growth in the coming years. Rise in the income of the consumers along with the increase in discretionary spending towards fashionable clothing has resulted in the rise of demand for lingerie. Several companies adopt visual merchandising as a strategic move to gather more number of customers. Inclusion of colorful backgrounds in the retail shops and displaying the products with the help of mannequins grabs more customer attention.
The penetration of online channel is expected to boost the market growth in the coming years. In order to strengthen the online channel companies take help from the digital agencies that helps for better display of the products. For instance, Intimatology, a digital agency in U.S. helps in rebranding, web designing, packaging, photography, copy writing and developing sales collateral of lingerie. In addition to this, the company also recommends incorporation of videos and interactive contents to engage more number of customers in the websites.
Women participating in sporting activities has resulted in the rise of the demand for correct lingerie such as sports bra. Exercises induces breast motion and the breast pain associated with it. In order to minimize such problems sports bra were introduced that provides women athletes comfort and better performance during sporting activities.
However, high cost associated with advertisements and promotion of the products is a major restrain for the global market. The advertisements of lingerie through different media involves hiring of models and thus these results to increase in the cost of production, which is a major setback for the new entrants of the market.
Major players in the lingerie market include Adore Me, L Brands, Philips Van Heusen, Jockey International, American Eagle Outfitters, Triumph International, Wacoal, Hanesbrand, Groupe Chantelle, Fruit of the Loom among others
"Bra Dominated the Global Lingerie Market in 2017"
Based on different product types, the market segmented into bra, knickers & panties, shapewear and loungewear among others. Bra dominated the market in 2017 and expected to retain market dominance throughout the forecast period. Bras are further categorized into padded bra and non-padded bra. Non-padded bras are preferred by the women as they can use it on regular basis and has soft fabrics that provides comfort. Additionally, versatility, enhanced support and low price of non-padded bras gain more customer attention. On the flip side, change in preferences towards different outer wear has resulted in the purchase of padded bra and thus this segment is expected to show a rapid growth rate during the forecast period. Victoria’s Secret is known for manufacturing heavily padded bras. However, in 2016, the sales of Victoria’s Secret faced a major setback due to the rising demand for bralettes and sports bra.
"Online Distribution Channel is the Fastest Growing Segment for Lingerie"
Traditionally women purchased lingerie from salespersons who had little knowledge regarding the product. Preferences towards privacy among conservative women due to the fear of judgment created a major setback of the lingerie industry. However, modern offline retail chains such as Macy’s, Victoria’s Secret among others reduced such problem, but were limited by their reach. These channels also had limited shelf space, preferred brands and sizes.
E-commerce websites gained more attention among some sections of women as it features product details, questionnaire regarding the sizes, wider selection of different brands and broader array of designs and colors. The return policy in the online channels also plays an important role in triggering the growth rate of the online segment at present. Third party e-retailers like Amazon introduced private label lingerie brand in 2017. The company has approximately 63 million registered prime members, consumer intelligence retail partners that continuously monitors market performance. The prices offered by amazon are also low compared to the brands such as Victoria’s Secret. For instance Amazon offered bra costing US$8 while Victoria’s Secret offered the same at US$ 40.
However, there are people, who are still skeptical regarding fitting, material and thus prefer purchasing lingerie from physical stores. Thus, this possess a major challenge for the online channel to gain dominance over hypermarkets and specialty stores.
"Europe Dominated the Global Lingerie Market in 2017"
Europe accounted for the largest market share in 2017. North America and Asia Pacific followed Europe in terms of volume and value consumption. France is the largest market for lingerie in Europe followed by Germany in 2017. The French market is highly consolidated and consists of high-end brands such as Chantelle, Eres among others. Women in France are involved in discretionary spending and spends approximately 20% of their income on lingerie.
Asia Pacific expected to witness the fastest growth during the forecast period. China dominated the market in Asia Pacific among other countries in 2017. The change in mindset towards purchasing different types of lingerie creating opportunity in the Asia Pacific region. Additionally, low priced products exported from countries such as China, Turkey is a major competition for the European brands. China accounted for more than 40% of the export of lingerie in 2016. On the other hand, shifting preference towards colored lingerie is one of the key factors fuelling the demand for lingerie in Turkey. In 2017, The Turkish Lingerie Association had a turnover of US$ 8 million from the sales of red colored lingerie. Earlier in 2016, the profit generated from the Turkish lingerie industry was US$ 6 million from where $3.5 million revenue were generated from the colored lingerie segment.
"New Product Launch, is one of the Key Strategies Adopted by Key Players in Lingerie Market"
The popularity of bralettes and sports bra has resulted in new product launches by the major manufacturers. Companies such as Amazon are involved in shopper survey and gathers regular feedbacks of the products. Shoppers has the opportunity to chat with the experts regarding the sizes and the quality of the products through online platforms. Amazon launched new lingerie brands under Mae and Arabelle in 2017. The new competition from Amazon resulted in declining sales of famous brands such as Victoria’s Secret. Revenue of Victoria’s Secret witnessed a decline of 8 percent in February 2018 compared to 2017.
Sports bra grabbed more attention from women in recent years. Women prefer sports bras that would provide them with more comfort during exercises or sporting activities. In 2017, Nike launched a new sports bra called FE/NOM FlyKnit bra for the female athletes. The bra designed is soft and provides more support during sporting activities.
Improvement in the product portfolio through strategic acquisition is one of the strategies adopted by the key players in recent years. In 2018, Hanesbrand acquired Bra N Things, an Australian based lingerie brand that has more than 172 retail stores in New Zealand, Australia and South Africa. The acquisition helped the company in geographical expansion and improvement in the product portfolio of swimwear, shapewear and loungewear among others.
Historical & Forecast Period
Each market segment is analyzed in our study for the period of 2016 to 2026 with 2017 as the base year while period from 2018 to 2026 is considered for the CAGR calculation.
This research report describes leading continents and their major countries, along with profiles of key players operating in overall market and their planned developments. Our report further defines the overall market dynamics such as drivers, challenges, and opportunities prevalent in the market to understand global lingerie market more explicitly. Our in-depth quantitative and qualitative analysis of each segment up to country level highlights investment opportunities and revenue pockets in the market.
Key questions answered in this report
- What are the current market trends in the lingerie market and valuable opportunities for the players?
- Which is the most lucrative region for investment?
- What is the market size and trends in emerging markets?
- Which are the major product types of lingerie and their market sizes?
- Which are the major distribution channels of lingerie and their market sizes?
- Which are the leading players and their market position?
Chapter 1 Preface 13
1.1 Report Scope and Description 13
1.1.1 Study Purpose 13
1.1.2 Target Audience 13
1.1.3 USP and Key Offerings 13
1.2 Research Scope 14
1.3 Research Methodology 15
1.3.1 Phase I – Secondary Research 15
1.3.2 Phase II – Primary Research 16
1.3.3 Phase III – Expert Panel Review 16
1.3.4 Market Size Estimation 16
1.3.4.1 Top-Down Approach 16
1.3.4.2 Bottom-Up Approach 17
1.3.5 Assumptions 18
1.4 Market Segmentation 18
Chapter 2 Executive Summary 19
2.1 Snapshot: Global Lingerie Market (Mn Units)( US$ Bn) 20
2.1.1 Global Lingerie Market, by Product Type, 2017 (Mn Units) (US$ Bn) 21
2.1.2 Global Lingerie Market, by Distribution Channel, 2017 (Mn Units) (US$ Bn) 21
2.1.3 Global Lingerie Market, by Geography, 2017 (Mn Units) US$ Bn) 22
Chapter 3 Market Dynamics 23
3.1 Introduction 23
3.2 Market Dynamics 24
3.2.1 Market Drivers 24
3.2.1.1 Rapid Penetration of Online Retail Resulting in Market Growth 24
3.2.1.2 Rise in Participation of Women in Sporting Activities is expected to fuel the Demand for Sport Bras 25
3.2.2 Market Challenges 26
3.2.2.1 High Cost in Advertisements and Promotions of Lingerie 26
3.2.3 Market Opportunities 27
3.2.3.1 Product Innovations Expected to Drive Future Demand for Lingerie 27
Attractive Investment Proposition, by Geography, 2017 28
3.3 Market Positioning of Key Players, 2017 29
Chapter 4 Global Lingerie Market, by Product Type 30
4.1 Overview 30
4.1.1 Global Lingerie Market Value Share, by Product Type, 2017 & 2026 (Value, %) 31
4.1.2 Global Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Bn) 31
4.2 Bra 32
4.2.1 Global Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) (US$ Bn) 33
4.2.2 Padded Bra 33
4.2.2.1 Global Lingerie Market, by Padded Bra, 2016 – 2026 (Mn Units) (US$ Bn) 34
4.2.3 Non Padded Bra 34
4.2.3.1 Global Lingerie Market, by Non Padded Bra, 2016 – 2026 (Mn Units) (US$ Bn) 35
4.3 Knickers & Panties 36
4.3.1 Global Lingerie Market, by Knickers & Panties, 2016 – 2026 (Mn Units) (US$ Bn) 36
4.4 Loungewear 37
4.4.1 Global Lingerie Market, by Loungewear, 2016 – 2026 (Mn Units) (US$ Bn) 37
4.5 Shapewear 38
4.5.1 Global Lingerie Market, by Shapewear, 2016 – 2026 (Mn Units) (US$ Bn) 38
4.6 Others (corsets, bikini, etc.) 39
4.6.1 Global Lingerie Market, by Others, 2016 – 2026 (Mn Units) (US$ Bn) 39
Chapter 5 Global Lingerie Market, by Distribution Channel 40
5.1 Overview 40
5.1.1 Global Lingerie Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 41
5.1.2 Global Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 41
5.2 Online Channel 42
5.2.1 Global Lingerie Market, by Online Channel, 2016 – 2026 (Mn Units) (US$ Bn) 43
5.3 Hypermarkets 44
5.3.1 Global Lingerie Market, by Hypermarkets, 2016 – 2026 (Mn Units) (US$ Bn) 45
5.4 Specialty Stores 45
5.4.1 Global Lingerie Market, by Specialty Stores, 2016 – 2026 (Mn Units) (US$ Bn) 46
5.5 Others (unorganized retail stores, independent retail stores etc) 47
5.5.1 Global Lingerie Market, by Others 2016 – 2026 (Mn Units) (US$ Bn) 48
Chapter 6 Global Lingerie Market, by Geography 49
6.1 Overview 49
6.1.1 Global Lingerie Market Value Share, by Geography, 2017 & 2026 (Value %) 50
6.1.2 Global Lingerie Market, by Geography 2016 – 2026 (Mn Units) (US$ Bn) 50
6.2 North America 51
6.2.1 North America Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Bn) 52
6.2.1.1 North America Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) (US$ Bn) 53
6.2.2 North America Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 53
6.2.3 North America Lingerie Market, by Country, 2016 – 2026 (Mn Units) (US$ Bn) 54
6.3 Europe 55
6.3.1 Europe Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Bn) 55
6.3.1.1 Europe Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) (US$ Bn) 56
6.3.2 Europe Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 57
6.3.3 Europe Lingerie Market, by Country/Region, 2016 – 2026 (Mn Units) (US$ Bn) 57
6.4 Asia Pacific 59
6.4.1 Asia Pacific Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Bn) 59
6.4.1.1 Asia Pacific Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) (US$ Bn) 60
6.4.2 Asia Pacific Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 61
6.4.3 Asia-Pacific Lingerie Market, by Country/Region, 2016 – 2026 (Mn Units) (US$ Bn) 61
6.5 Latin America 63
6.5.1 Latin America Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Bn) 63
6.5.1.1 Latin America Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) (US$ Bn) 64
6.5.2 Latin America Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 65
6.5.3 Latin America Lingerie Market, by Country/Region, 2016 – 2026 (Mn Units) (US$ Bn) 65
6.6 Middle East & Africa 67
6.6.1 Middle East & Africa Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Bn) 67
6.6.1.1 Middle East & Africa Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) (US$ Bn) 68
6.6.2 Middle East & Africa Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 69
6.6.3 Middle East & Africa Lingerie Market, by Region, 2016 – 2026 (Mn Units) (US$ Bn) 69
Chapter 7 Company Profiles 71
7.1 Adore Me 71
7.2 American Eagle Outfitters 73
7.3 Berkshire Hathaway 74
7.4 Groupe Chantelle 75
7.5 Hanesbrand Inc. 76
7.6 Jockey International 77
7.7 L Brands Inc. 78
7.8 PVH Corporation 79
7.9 Triumph International 80
7.10 Wacoal 81
TABLE 1 Market Volume Synopsis (Mn Units) 20
TABLE 2 Market Value Synopsis (US$ Bn) 20
TABLE 3 Global Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) 31
TABLE 4 Global Lingerie Market, by Product Type, 2016 – 2026 (US$ Bn) 32
TABLE 5 Global Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) 33
TABLE 6 Global Lingerie Market, by Bra Type, 2016 – 2026 (US$ Bn) 33
TABLE 7 Global Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) 41
TABLE 8 Global Lingerie Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 42
TABLE 9 Global Lingerie Market, by Geography 2016 – 2026 (Mn Units) 50
TABLE 10 Global Lingerie Market, by Geography 2016 – 2026 (US$ Bn) 51
TABLE 11 North America Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) 52
TABLE 12 North America Lingerie Market, by Product Type, 2016 – 2026 (US$ Bn) 52
TABLE 13 North America Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) 53
TABLE 14 North America Lingerie Market, by Bra Type, 2016 – 2026 (US$ Bn) 53
TABLE 15 North America Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) 53
TABLE 16 North America Lingerie Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 54
TABLE 17 North America Lingerie Market, by Country, 2016 – 2026 (Mn Units) 54
TABLE 18 North America Lingerie Market, by Country, 2016 – 2026 (US$ Bn) 54
TABLE 19 Europe Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) 55
TABLE 20 Europe Lingerie Market, by Product Type, 2016 – 2026 (US$ Bn) 56
TABLE 21 Europe Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) 56
TABLE 22 Europe Lingerie Market, by Bra Type, 2016 – 2026 (US$ Bn) 56
TABLE 23 Europe Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) 57
TABLE 24 Europe Lingerie Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 57
TABLE 25 Europe Lingerie Market, by Country/Region, 2016 – 2026 (Mn Units) 57
TABLE 26 Europe Lingerie Market, by Country/Region, 2016 – 2026 (US$ Bn) 58
TABLE 27 Asia Pacific Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) 59
TABLE 28 Asia Pacific Lingerie Market, by Product Type, 2016 – 2026 (US$ Bn) 60
TABLE 29 Asia Pacific Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) 60
TABLE 30 Asia Pacific Lingerie Market, by Bra Type, 2016 – 2026 (US$ Bn) 60
TABLE 31 Asia Pacific Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) 61
TABLE 32 Asia Pacific Lingerie Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 61
TABLE 33 Asia-Pacific Lingerie Market, by Country/Region, 2016 – 2026 (Mn Units) 61
TABLE 34 Asia-Pacific Lingerie Market, by Country/Region, 2016 – 2026 (US$ Bn) 62
TABLE 35 Latin America Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) 63
TABLE 36 Latin America Lingerie Market, by Product Type, 2016 – 2026 (US$ Bn) 64
TABLE 37 Latin America Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) 64
TABLE 38 Latin America Lingerie Market, by Bra Type, 2016 – 2026 (US$ Bn) 64
TABLE 39 Latin America Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) 65
TABLE 40 Latin America Lingerie Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 65
TABLE 41 Latin America Lingerie Market, by Country/Region, 2016 – 2026 (Mn Units) 65
TABLE 42 Latin America Lingerie Market, by Country/Region, 2016 – 2026 (US$ Bn) 66
TABLE 43 Middle East & Africa Lingerie Market, by Product Type, 2016 – 2026 (Mn Units) 67
TABLE 44 Middle East & Africa Lingerie Market, by Product Type, 2016 – 2026 (US$ Bn) 68
TABLE 45 Middle East & Africa Lingerie Market, by Bra Type, 2016 – 2026 (Mn Units) 68
TABLE 46 Middle East & Africa Lingerie Market, by Bra Type, 2016 – 2026 (US$ Bn) 68
TABLE 47 Middle East & Africa Lingerie Market, by Distribution Channel, 2016 – 2026 (Mn Units) 69
TABLE 48 Middle East & Africa Lingerie Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 69
TABLE 49 Middle East & Africa Lingerie Market, by Region, 2016 – 2026 (Mn Units) 69
TABLE 50 Middle East & Africa Lingerie Market, by Region, 2016 – 2026 (US$ Bn) 70
TABLE 51 Adore Me: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 71
TABLE 52 American Eagle Outfitters: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 73
TABLE 53 Berkshire Hathaway: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 74
TABLE 54 Groupe Chantelle: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 75
TABLE 55 Hanesbrand Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 76
TABLE 56 Jockey International: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 77
TABLE 57 L Brands Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 78
TABLE 58 PVH Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 79
TABLE 59 Triumph International: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 80
TABLE 60 Wacoal: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 81
FIG. 1 Global Lingerie Market: Research Methodology 15
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach 17
FIG. 3 18
FIG. 4 Global Lingerie Market, by Product Type, 2017 (Mn Units) (US$ Bn) 21
FIG. 5 Global Lingerie Market, by Distribution Channel, 2017 (Mn Units, US$ Bn) 21
FIG. 6 Global Lingerie Market, by Geography, 2017 (Mn Units, US$ Bn) 22
FIG. 7 Attractive Investment Proposition, by Geography, 2017 28
FIG. 8 Competitive Landscape: Market Positioning of Key Lingerie Manufacturers, 2017 29
FIG. 9 Global Lingerie Market Value Share, by Product Type, 2017 & 2026 (Value, %) 31
FIG. 10 Global Lingerie Market, by Padded Bra, 2016 – 2026 (Mn Units) (US$ Bn) 34
FIG. 11 Global Lingerie Market, by Non Padded Bra, 2016 – 2026 (Mn Units) (US$ Bn) 35
FIG. 12 Global Lingerie Market, by Knickers & Panties, 2016 – 2026 (Mn units) (US$ Bn) 36
FIG. 13 Global Lingerie Market, by Loungewear, 2016 – 2026 (Mn Units) (US$ Bn) 37
FIG. 14 Global Lingerie Market, by Shapewear, 2016 – 2026 (Mn Units) (US$ Bn) 38
FIG. 15 Global Lingerie Market, by Others, 2016 – 2026 (Mn Units) (US$ Bn) 39
FIG. 16 Global Lingerie Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 41
FIG. 17 Global Lingerie Market, by Online Channel, 2016 – 2026 (Mn Units) (US$ Bn) 43
FIG. 18 Global Lingerie Market, by Hypermarkets, 2016 – 2026 (Mn Units) (US$ Bn) 45
FIG. 19 Global Lingerie Market, by Specialty Stores, 2016 – 2026 (Mn Units) (US$ Bn) 46
FIG. 20 Global Lingerie Market, by Others, 2016 – 2026 (Mn Units) (US$ Bn) 48
FIG. 21 Global Lingerie Market Value Share, by Geography, 2017 & 2026 (Value %) 50
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