Key Findings
The MENA point-of-use (POU) water purifiers market has beenexpected to grow at an impressive CAGRduring the forecasted period of 2016-2022.The factors driving the market areincreasing water pollution, more awareness about the benefits of water treatment, technological innovations and rising residential and non-residential construction activities.Growingdeath rate across the worlddue to the diseases caused by the consumption of contaminated water has been projected to drive the worldwide point-of-use (POU) water purifiers market.According to world health organization (WHO) health report,it has been stated that around 99% of the overall death caused due to water pollutants is in the developing economies also including MENA. More than 5% of the worldwide population lives in Middle East & North Africa. Hence the region contain less than a percent of natural water supply. Rising consumer awareness related to inconsistent drinking water and its ill impact on health has beenpredicted to drive the Middle East and North Africapoint of usewater purifiers market in the region over the forecasted period. The point of use water purifiers market has been penetrating in the Middle East and North Africa market mostlyowing to the large population base and poor source of below standard municipal water and insignificant underground water supply.The demand for water purifiers observed a significant growth over the past five years due to growing water borne diseases and stringent environmental regulations in several industries. The waste and chemical polluted water that is thrown-out from various industries leads to high pollutionand degradation of the underground water beds. Some of the water related diseases are diarrhoea. cholera, amoebiasis, dysentery, hepatitis A, lead poisoning and so on. Diarrhoea occurs globally and causes 4% of all deaths and 5% of health loss to disability. It is most usually caused by gastrointestinal poisons which kill approx. 2.2 million people worldwide each year. Diarrhoea is one of the most chronic diseases among all causes due to the intake of unpurified water, lack of basic sanitation facilities, lack of hygiene etc. Diarrhoea rarely occurs among the people who live in emerged countries where hygienic sanitation is widely available, access to safe water is high and personal and domestic hygiene is relatively good. Globally approx. 1.1 billion people want access to pure water sources and 2.4 billion have no basic sanitation. In Southeast Asia and Africa, diarrhoea is accountable for as much as 8.5% and 7.7% of all deaths respectively. Saudi Arabia was the largest point of use water purifier’s user market due to per capita water consumption in the same year. Point of use water purifiers market is extremely fragmented due to the presence of market giants capturing and dominating the overall market. Thus the rising cases of several diseases has been driving the demand of point-of-use water purifiers in the market and driving the market also at the same time.
Market Segment Insight
The MENA point-of-use (POU) water purifiers marketis segmented on the basis of device and application.On the basis of device, the market ofMENA point-of-use (POU) water purifiers is segmented as tabletop pitcher, faucet-mounted filter, countertop units, under-the-sink filterandothers. On the basis of application, the market ofMENA point-of-use (POU) water purifiers is segmented as residentialandnon-residential.
Competitive Insights
Some of the major market playersare3M Center, Amway Global, Best Water Technology Group, Brita Gmbh, Ltd., Culligan International Inc., Eco Water Systems LLC, Eureka Forbes Limited, Haier Strauss Water Co. Ltd, Katadyn Group, Coway Co., Kent RO System Ltd, Panasonic Corporation, Paragon Water System Inc., Pentair Inc., Philips Inc. Acquisition, mergers, innovation and expansions are the key strategies adopted by the market players to sustain in the market.As in December 2014, Philips and Volcano Corporation announced that they will entered into a definitive merger agreement. On February 2015, Philips completed a tender offer to acquire all of the provided and outstanding shares of Volcano for $18.00 per share.
CHAP 1. METHODOLOGY & SCOPE 8
1.1. RESEARCH METHODOLOGY 8
1.2. RESEARCH SCOPE & ASSUMPTIONS 8
1.3. LIST OF DATA SOURCES 8
CHAP 2. EXECUTIVE SUMMARY 9
2.1. MENA POINT OF USE WATER PURIFIER MARKET SUMMARY & KEY BUYING CRITERIA 9
2.2. MENA POINT OF USE WATER PURIFIER MARKET OUTLOOK 9
2.3. MARKET SEGMENTATION ANALYSIS 9
2.4. MARKET SIZE AND GROWTH PROSPECTS 2012-2022 9
2.5. MENA POINT OF USE WATER PURIFIER MARKET VALUE CHAIN ANALYSIS 9
2.6. VENDOR LANDSCAPE 9
CHAP 3. MENA POINT OF USE WATER PURIFIER MARKET DETERMINENTS 10
3.1. MARKET DRIVER ANALYSIS 10
3.2. MARKET RESTRAINT ANALYSIS 10
3.3. OPPORTUNITIES 10
3.4. CHALLENGES 10
CHAP 4. INDUSTRY ANALYSIS 11
4.1. MENA POINT OF USE WATER PURIFIER MARKET – PORTER’S FIVE FORCE MODEL 11
4.2. MENA POINT OF USE WATER PURIFIER MARKET – PESTEL ANALYSIS 11
4.3. MENA POINT OF USE WATER PURIFIER MARKET – GAP ANALYSIS 11
CHAP 5. MENA POINT OF USE WATER PURIFIER MARKET BY DEVICE 2012-2022 ($ MILLION) 12
5.1. MENA POINT OF USE WATER PURIFIER MARKET BY TABLETOP PITCHER 2012-2022 ($ MILLION) 12
5.2. MENA POINT OF USE WATER PURIFIER MARKET BY FAUCET-MOUNTED FILTER 2012-2022 ($ MILLION) 12
5.3. MENA POINT OF USE WATER PURIFIER MARKET BY COUNTERTOP UNITS 2012-2022 ($ MILLION) 12
5.4. MENA POINT OF USE WATER PURIFIER MARKET BY UNDER-THE-SINK FILTER 2012-2022 ($ MILLION) 12
5.5. MENA POINT OF USE WATER PURIFIER MARKET BY OTHERS 2012-2022 ($ MILLION) 12
CHAP 6. MENA POINT OF USE WATER PURIFIER MARKET BY APPLICATION 2012-2022 ($ MILLION) 13
6.1. MENA POINT OF USE WATER PURIFIER MARKET BY RESIDENTIAL 2012-2022 ($ MILLION) 13
6.2. MENA POINT OF USE WATER PURIFIER MARKET BY NON-RESIDENTIAL 2012-2022 ($ MILLION) 13
CHAP 7. MENA POINT OF USE WATER PURIFIER MARKET REGIONAL OUTLOOK 2012-2022 ($ MILLION) 14
7.1. MIDDLE EAST POINT OF USE WATER PURIFIER MARKET OUTLOOK 2012-2022 ($ MILLION) 14
7.2. NORTH AFRICA POINT OF USE WATER PURIFIER MARKET OUTLOOK 2012-2022 ($ MILLION) 14
CHAP 8. COMPETITIVE LANDSCAPE 15
8.1. 3M CENTER 16
8.1.2. SCOT ANALYSIS 16
8.1.3. PRODUCT BENCHMARKING 16
8.1.4. STRATEGIC INITIATIVES 16
8.2. AMWAY GLOBAL 16
8.2.1. COMPANY OVERVIEW 16
8.2.2. SCOT ANALYSIS 16
8.2.3. PRODUCT BENCHMARKING 16
8.2.4. STRATEGIC INITIATIVES 16
8.3. BEST WATER TECHNOLOGY GROUP 16
8.3.1. COMPANY OVERVIEW 16
8.3.2. SCOT ANALYSIS 16
8.3.3. PRODUCT BENCHMARKING 16
8.3.4. STRATEGIC INITIATIVES 16
8.4. BRITA GMBH 16
8.4.1. COMPANY OVERVIEW 16
8.4.2. SCOT ANALYSIS 16
8.4.3. PRODUCT BENCHMARKING 16
8.4.4. STRATEGIC INITIATIVES 16
8.5. COWAY CO., LTD. 16
8.5.1. COMPANY OVERVIEW 16
8.5.2. SCOT ANALYSIS 16
8.5.3. PRODUCT BENCHMARKING 16
8.5.4. STRATEGIC INITIATIVES 16
8.6. CULLIGAN INTERNATIONAL INC 16
8.6.1. COMPANY OVERVIEW 16
8.6.2. SCOT ANALYSIS 17
8.6.3. PRODUCT BENCHMARKING 17
8.6.4. STRATEGIC INITIATIVES 17
8.7. ECO WATER SYSTEMS LLC 17
8.7.1. COMPANY OVERVIEW 17
8.7.2. SCOT ANALYSIS 17
8.7.3. PRODUCT BENCHMARKING 17
8.7.4. STRATEGIC INITIATIVES 17
8.8. EUREKA FORBES LIMITED 17
8.8.1. COMPANY OVERVIEW 17
8.8.2. SCOT ANALYSIS 17
8.8.3. PRODUCT BENCHMARKING 17
8.8.4. STRATEGIC INITIATIVES 17
8.9. HAIER STRAUSS WATER CO. LTD 17
8.9.1. COMPANY OVERVIEW 17
8.9.2. SCOT ANALYSIS 17
8.9.3. PRODUCT BENCHMARKING 17
8.9.4. STRATEGIC INITIATIVES 17
8.10. KATADYN GROUP 17
8.10.1. COMPANY OVERVIEW 17
8.10.2. SCOT ANALYSIS 17
8.10.3. PRODUCT BENCHMARKING 17
8.10.4. STRATEGIC INITIATIVES 17
8.11. KENT RO SYSTEM LTD 17
8.11.1. COMPANY OVERVIEW 17
8.11.2. SCOT ANALYSIS 17
8.11.3. PRODUCT BENCHMARKING 17
8.11.4. STRATEGIC INITIATIVES 18
8.12. PANASONIC CORPORATION 18
8.12.1. COMPANY OVERVIEW 18
8.12.2. SCOT ANALYSIS 18
8.12.3. PRODUCT BENCHMARKING 18
8.12.4. STRATEGIC INITIATIVES 18
8.13. PARAGON WATER SYSTEM INC 18
8.13.1. COMPANY OVERVIEW 18
8.13.2. SCOT ANALYSIS 18
8.13.3. PRODUCT BENCHMARKING 18
8.13.4. STRATEGIC INITIATIVES 18
8.14. PENTAIR INC. 18
8.14.1. COMPANY OVERVIEW 18
8.14.2. SCOT ANALYSIS 18
8.14.3. PRODUCT BENCHMARKING 18
8.14.4. STRATEGIC INITIATIVES 18
8.15. PHILIPS INC. 18
8.15.1. COMPANY OVERVIEW 18
8.15.2. SCOT ANALYSIS 18
8.15.3. PRODUCT BENCHMARKING 18
8.15.4. STRATEGIC INITIATIVES 18
TABLE 1 MENA POINT OF USE WATER PURIFIER MARKET BY DEVICE 2012-2022 ($ MILLION) 19
TABLE 2 MENA POINT OF USE WATER PURIFIER MARKET BY TABLETOP PITCHER 2012-2022 ($ MILLION) 19
TABLE 3 MENA POINT OF USE WATER PURIFIER MARKET BY FAUCET-MOUNTED FILTER 2012-2022 ($ MILLION) 19
TABLE 4 MENA POINT OF USE WATER PURIFIER MARKET BY COUNTERTOP UNITS 2012-2022 ($ MILLION) 19
TABLE 5 MENA POINT OF USE WATER PURIFIER MARKET BY UNDER-THE-SINK FILTER 2012-2022 ($ MILLION) 19
TABLE 6 MENA POINT OF USE WATER PURIFIER MARKET BY OTHERS 2012-2022 ($ MILLION) 19
TABLE 7 MENA POINT OF USE WATER PURIFIER MARKET BY APPLICATION 2012-2022 ($ MILLION) 19
TABLE 8 MENA POINT OF USE WATER PURIFIER MARKET BY RESIDENTIAL 2012-2022 ($ MILLION) 19
TABLE 9 MENA POINT OF USE WATER PURIFIER MARKET BY NON-RESIDENTIAL 2012-2022 ($ MILLION) 19
TABLE 10 MENA POINT OF USE WATER PURIFIER MARKET REGIONAL OUTLOOK 2012-2022 ($ MILLION) 19
TABLE 11 MIDDLE EAST POINT OF USE WATER PURIFIER MARKET OUTLOOK 2012-2022 ($ MILLION) 19
TABLE 12 NORTH AFRICA POINT OF USE WATER PURIFIER MARKET OUTLOOK 2012-2022 ($ MILLION) 19
FIGURE 1 MARKET SHARE BY REGIONS 20
FIGURE 2 MIDDLE EAST POINT OF USE WATER PURIFIER MARKET OUTLOOK 2012-2022 ($ MILLION) 20
FIGURE 3 NORTH AFRICA POINT OF USE WATER PURIFIER MARKET OUTLOOK 2012-2022 ($ MILLION) 20