Mobile TV refers to the seamless streaming of videos via either free to air or pay TV services with the use of Internet. With increasing penetration of smartphones coupled with provision of faster Internet services across the world, growing number of consumers have been opting to watch TV shows and videos on their smartphones and tablets. Consumers make use of either free to air services or pay TV services in order to watch their desired content. The free to air model enables consumers to watch video content on various portals without the need to pay any subscription fee. The providers of free to air services generate revenue through in-app advertisements during video streaming. However, these providers offer selected variety in video content thereby, limiting consumer’s choice of free video. As a result, there has been higher adoption of pay TV services in most of the developed markets across the world. With increasing proportion of high quality premium content, the pay TV services segment has witnessed significant growth in the recent years. Moreover, factors such as rise in disposable incomes and evolving consumer preferences towards video content have led to the growing popularity of pay TV services in most of the markets across the world.

Leading providers in the mobile TV market have been engaged in acquiring rights to exclusively stream various high demand videos on their portals. Consumers can gain access to latest videos on such portals either through a monthly subscription model or a la carte model depending on their preferences. With increasing availability of video from all across the world coupled with safe and secure payment options, thee pay TV segment is expected to gain market share during the forecast period from 2017 to 2025.

The report titled “Global Mobile TV Market- Growth, Future Prospects and Competitive Analysis, 2017 – 2025” offers strategic insights into the global mobile TV market along with the market size and estimates for the duration 2015 to 2025. The said research study covers in-depth analysis of multiple market segments based on service type and cross-sectional study across different geographies and sub-geographies. The study covers the comparative analysis of different segments for the years 2016 & 2025. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities. In addition, the report covers a section providing qualitative and quantitative insights on smartphone and Internet penetration in the major markets across the world.

In order to help strategic decision makers, the report also includes competitive profiling of the leading providers in the mobile TV industry, market positioning and key developments. Some of the major players profiled in the report are AT&T, MobiTV, Comcast, Charter Communication, SKY, Bell Canada, Verizon Communication, Bharti Airtel, Orange S.A. and Consolidated Communications.

Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive markets within the mobile TV industry
• Market fuelers, market impediments, and their impact on the market growth
• In-depth competitive environment analysis
• Trailing 2-Year market size data (2015 – 2016)

Overall, the research study provides a holistic view of the global mobile TV market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above mentioned factors.

The global mobile TV market is segmented, based on type, into following categories

• Free to Air
• Pay TV

In the 2016, the pay TV services segment held the largest share in the overall mobile TV market in terms of revenue. Factors such as increasing adoption of video on demand services along with rise in exclusive video content on numerous mobile TV portals have led to the higher adoption of pay TV services in most of the developed markets across the world. Furthermore, changing consumer lifestyle and rise in disposable incomes have led to the growing popularity of pay TV services in the recent years.

The free to air services segment have gained immense adoption from the new consumers of mobile TV services. With free access to mobile TV, consumers can assess various mobile TV portals without additional costs. These services enable consumers to view limited number of videos free of cost thereby, leading to higher adoption of the overall mobile TV services. Furthermore, a major proportion of the free to air users are expected to switch to the pay TV services with growing demand for new and premium content.

The global mobile TV market has been segmented, on the basis of geographical regions, as per following regions and countries:

• North America
  • U.S.
  • Rest of North America
• Europe
  • U.K.
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia Pacific
• Rest of the World (RoW)
  • Middle East and Africa (MEA)
  • Latin America

In 2016, Asia Pacific dominated the overall mobile TV market in terms of both revenue and number of subscribers. The segment contributed to more than one third of the overall market across the world. Factors such as high consumer population in major countries such as China, India and Japan, among others have led to the high share of the region in the global market. With increasing number of subscribers coupled with introduction of new mobile TV platforms, the region is expected to grow significantly during the forecast period.

North America and Europe followed Asia Pacific in the overall mobile TV market in terms of revenue. High level of consumer sophistication and availability of high speed Internet connection in these regions have resulted into a strong consumer base for mobile TV especially in countries such as the U.S., Canada, Germany, France, and UK, among others. With continued adoption, the mobile TV markets in these regions are expected to witness sustainable growth in the following years.