Oats Market By Product Type (Instant Oats, Oat Groats, Steel Cut Oats, Oat Bran, Others), By End-user Industry (Food, Feed, Cosmetics), By Distribution Channel (Hypermarkets/Supermarkets, Convenience/Departmental Stores, Specialty Stores, Others) - Growth, Share, Opportunities & Competitive Analysis, 2018 – 2026
Industry Outlook
Oats market is projected to reach US$ 10.03 Bn by 2026 with 4.2% CAGR during the forecast period from 2018 to 2026. In 2017, North America held the largest value and volume share in the global oats market and Asia Pacific is projected to be the fastest growing region between 2018 and 2026.
Oats are generally preferred as a breakfast cereal by consumers across the globe. It is generally consumed for high nutritional content that includes starchy carbohydrates, high protein, dietary fiber, minerals and vitamins. Oatmeal is rich in antioxidants and consists of 20 bioactive substances that aims to safeguard body against chronic diseases that includes diabetes, heart disease and cancer. It is an ideal food for hectic lifestyles as it is easy to cook and aims to fulfill the daily nutritional requirements of body. Growing inclination towards healthy food is one of the primary factor expected to drive the global oats market. Oats are rich in fibers and aids in improving the digestion process and also reduce cholesterol levels in blood. The different flavors and varieties of oatmeal makes it an attractive option for consumers. Growing demand from food industry is also expected to propel the market growth. Growing applications of oats in various foods that includes cookies, muesli, cakes and biscuits among others have supplemented the market growth. Increasing demand for oats in feed industry is one of the primary factor driving the global market. Oats are easier to feed to animals compared to other grains and mainly finds application in poultry feed owing to high content of fiber and beta-glucans.
The global oats market is characterized by both small and large players. Manufacturers are focusing on differentiate their product offerings through a unique and clear value proposition. Some manufacturers are focusing on mergers and acquisitions with an objective to enhance their share in the global market. In addition, they are also focusing on using oatmeal in various other products that includes puffs, protein bar, granola bars and chocolates among others.
"Instant Oats is the Largest Segment by Product Type in The Global Oats Market"
Instant oats are basically oat groats that are steamed and rolled into various flakes. This type of oats stays fresh for a longer type and can be cooked more readily than other oat types and have a mushy and soft texture. Easy cooking of instant oats saves time and hence demand for this segment is expected to rise owing to the busy life styles of consumers. Instant oats are also used in muffins, cookies and bread among others. These are also available in variety of flavors. For example, Quaker Oats Company, based in the U.S, deals with variety of instant oats flavor that includes apples & cranberries, cinnamon & spice, strawberries, peaches, blueberries or ripe bananas, maple & brown sugar among others. These products are low in cholesterol and rich in whole grain that aims to reduce heart diseases. Companies are also focusing on inclusion of oatmeal as the 3rd grain post staple rice and wheat. For example, in October 2016, Future Consumer Ltd based in India, launched four variants of oats under its brand name Kosh™. The four varieties include Kosh Broken Oats, Kosh Instant Oats, Kosh Wheat &Oats Atta and Kosh Oats Atta. In India, consumption of oats is treated as breakfast cereals but with the launch of this oats brand, Future Consumer Ltd aims to make oats inclusion in meals from starters to desserts. Growing demand for gluten free instant oat meals is another factor propelling the demand for this segment during the forecast period from 2018 to 2026.For example, in January 2016, PepsiCo under its brand Quaker Oats, launched a new line of gluten free oatmeal in the U.S market. The company basically focused on two products; Quaker Instant Oatmeal and Quaker Quick 1-Minute Standard Oats. Quaker Instant Oatmeal will be available in two flavors - maple & brown sugar and original. These nutritious and delicious instant gluten free oatmeal serves the need for consumers who are intolerant towards gluten free food without sacrificing on taste. The company also aims to deliver high quality oats that meet the FDA standards for gluten free.
"Food End-user Industry Segment Driving the Growth of Oats Market"
Food segment is anticipated to grow at the fastest rate owing to the increasing demand for added fibers in various food applications. Oats are very rich in soluble (beta-glucans) and insoluble fibers. The advantages of beta-glucans in food are improving glycemic response, cholesterol, gut health weight reduction, high viscosity, high protein, increasing water binding capacity and extended shelf life of 12 months among others. Growing demand for breakfast cereals is expected to drive the food segment in the global oats market. Increasing consumer awareness regarding the health benefits of fibers in food is expected to drive this segment. In addition, fibers are important part of healthy diet and contribute to body weight control. The reason being it aims to reduce cholesterol thereby preventing overweight and obesity problems. It also aims to improve bowel functions and digestion. Swedish Oat Fiber AB, based in Sweden, deals with various oats for cosmetic, food and feed industry under its brand name SWEOAT™. Feed end-user industry is also expected to grow at a considerable rate. Oats are basically added to various animal feeds as a cereal ingredient. The fat content of oats aims to increase the energy content which in turn is an important property in poultry, horse, lactating sow feeds and piglets feed. In pet foods, oats aim to prevent allergies and also reduces intestine irritation. It also aims to reduce diarrhea, improve fur shine and also prevents gluten absorption disorders. Additionally, growing applications of oats in piglets, mink, chicken, horse and dog feeds helps to reduce digestive problems which is expected to drive the feed end-user industry segment in the global oats market. Oats are also recommended for cow feed as it helps to increase milk yield and produce healthy milk fat. Increasing applications of oats in poultry feed is also expected to drive the feed end-user industry during the forecast period from 2018 to 2026.
"Hypermarkets/Supermarkets is the Largest Segment by Distribution Channel in the Global Oats Market"
Growing awareness related to high accessibility to wide range of oat products coupled with attractive offers by different manufacturers is expected to drive the hypermarkets/supermarkets distribution channel segment in the global oats market. These stores consisting of many variety of oat products under single roof allows consumers to achieve their shopping needs quickly. Innovative product placements, dedicated racks by product type and shop merchandise & designs aims to enhances shopping experience. It also helps to facilitates purchasing, subsequently attracting enormous amount of foot falls thereby leading to higher revenue. Point of sale displays followed by advertising and announcements in stores motivates the consumers to view various instant oat products. This in turn aims to generate impulse buying. Oats manufacturers as part of their business strategy are focusing on selling oats products through supermarkets with an objective to contact the masses to keep pace with the growing number of supermarkets in developing countries. This in turn is expected to augment the demand for hypermarkets/supermarkets segment. In addition, extensive depth in product portfolio by different price range and varieties followed by sense of authenticity in products is also expected to drive the segment demand. Questionnaire investigation in various hypermarkets/supermarkets is one of the key strategy adopted to understand the consumer demand regarding oat products with respect to price, flavor, quality and other parameters.
"North America is the Largest Region in the Global Oats Market"
Globally, North America accounted for the largest share of oats market. The U. S held the largest share in the North America oats market. The growth is mainly attributed to the growing demand for convenience food. Irregular eating patterns has resulted in obesity and overweight problems among the consumers in North America region which in turn is expected to propel the market demand for oats as these are rich in fibers that aims to control weight and cholesterol. Trend shows that consumers in this region are moving towards oats consumption as a substitute for various breakfast foods that includes cereals and bagels. Growing awareness related to animal nutritional requirements, high beneficial health effects, changing farming practices, increase in disposable income, growing availability of low cost ingredients followed by innovative seed breeding techniques are some other factors driving the market growth in North America region. Import of raw oat products is gaining static growth in the U.S market. The U.S is one of the major trade partner for Canadian oats. In addition, Asia Pacific is expected to grow at a significant rate in the global oats market. Penetration of breakfast cereal products, introduction of smaller, low priced versions of instant oatmeal by key players followed by expanding product range by established manufacturers have accelerated the market growth in Asia Pacific region.
"Mergers and Acquisitions are the Key Strategies Adopted by the Manufacturers"
Key players operating in the global oats market includes Kellogg's, Quaker Oats Company, Bagrry's India Ltd., Nestle, General Mills, Dr. McDougall's Right Foods., Abbott Nutrition, McCann’s, ABF Grain Products Limited., Conagra Foods and Weetabix Ltd. In July 2018, B&G Foods, Inc, based in New Jersey, the U.S, acquired McCann’s brand of premium Irish oatmeal from TreeHouse Foods, Inc. The acquisition cost was approximately US$ 32 Bn. The acquisition was aimed at expanding the oats product portfolio of B&G Foods, Inc to meet the growing demand in the global oats market.
Historical & Forecast Period
This research considers 2017 as the base year and presents analysis of segments from 2016 to 2026. In addition, forecast period from 2018 to 2026 is considered for Compounded Annual Growth Rate (CAGR) calculation for each respective segment.
Key questions answered in this report
- Who are the distributors, traders and dealers of oats market?
- What are expected largest product type, end-user industry, distribution channel and geography segments in the market during the forecast period from 2018 to 2026?
- What are the fastest growing segments in the market for the forecast period?
- What are the current market trends in the oats market and valuable opportunities for the players?
- How the regulatory framework affects the global as well as the regional markets?
- Which are the key players operating in the global market and what are the strategies adopted by them?
- What are sales, revenue, business strategy and product portfolio of top manufacturers of oats market?
- What is the market size and trend in emerging and developed markets?
Chapter 1 Preface 13
1.1 Report Scope and Description 13
1.1.1 Study Purpose 13
1.1.2 Target Audience 13
1.1.3 USP and Key Offerings 13
1.2 Research Scope 14
1.3 Research Methodology 15
1.3.1 Phase I – Secondary Research 15
1.3.2 Phase II – Primary Research 16
1.3.3 Phase III – Expert Panel Review 16
1.3.4 Approach Adopted 16
1.3.5 Top-Down Approach 17
1.3.6 Bottom-Up Approach 17
1.3.7 Assumptions 18
1.4 Market Segmentation 18
Chapter 2 Executive Summary 19
2.1 Market Snapshot: Global Oats Market 20
2.1.1 Global Oats Market, by Product Type, 2017 (Kilo Tons) (US$ Bn) 22
2.1.2 Global Oats Market, by End-user Industry, 2017 (Kilo Tons) (US$ Bn) 22
2.1.3 Global Oats Market, by Distribution Channel, 2017 (Kilo Tons) (US$ Bn) 23
2.1.4 Global Oats Market, by Geography, 2017 (Kilo Tons) (US$ Bn) 23
Chapter 3 Market Dynamics 24
3.1 Introduction 24
3.2 Market Dynamics 25
3.2.1 Market Drivers 25
3.2.1.1 Growing inclination towards healthy food 25
3.2.1.2 Increasing Application in Food and Feed End-User Industry 26
3.2.1.3 Driver 3 26
3.2.2 Market Restraints 27
3.2.2.1 Restraint 1 27
3.2.2.2 Restraint 2 28
3.2.3 Market Opportunities 29
3.2.3.1 Opportunity 1 29
3.2.3.2 Opportunity 2 29
3.3 Attractive Investment Proposition, by Geography, 2017 30
3.4 Market Positioning of Key Players, 2017 31
Chapter 4 Global Oats Market, by Product Type 32
4.1 Overview 32
4.1.1 Global Oats Market Value Share, by Product Type, 2017 & 2026 (Value, %) 33
4.1.2 Global Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 33
4.2 Instant Oats 34
4.2.1 Global Oats Market, by Instant Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 35
4.3 Oat Groats 35
4.3.1 Global Oats Market, by Oat Groats, 2016 – 2026 (Kilo Tons) (US$ Bn) 37
4.4 Steel Cut Oats 37
4.4.1 Global Oats Market, by Steel Cut Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 38
4.5 Oat Bran 39
4.5.1 Global Oats Market, by Oat Bran, 2016 – 2026 (Kilo Tons) (US$ Bn) 40
4.6 Others (Scottish Oats, Oat Flour) 41
4.6.1 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 42
Chapter 5 Global Oats Market, by End-user Industry 43
5.1 Overview 43
5.1.1 Global Oats Market Value Share, by End-user Industry, 2017 & 2026 (Value, %) 44
5.1.2 Global Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 44
5.2 Food 45
5.2.1 Global Oats Market, by Food, 2016 – 2026 (Kilo Tons) (US$ Bn) 46
5.3 Feed 46
5.3.1 Global Oats Market, by Feed, 2016 – 2026 (Kilo Tons) (US$ Bn) 47
5.4 Cosmetics 48
5.4.1 Global Oats Market, by Cosmetics, 2016 – 2026 (Kilo Tons) (US$ Bn) 48
Chapter 6 Global Oats Market, by Distribution Channel 50
6.1 Overview 50
6.1.1 Global Oats Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 51
6.1.2 Global Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 51
6.2 Hypermarkets/Supermarkets 52
6.2.1 Global Oats Market, by Hypermarkets/Supermarkets, 2016 – 2026 (Kilo Tons) (US$ Bn) 53
6.3 Convenience/Departmental Stores 54
6.3.1 Global Oats Market, by Convenience/Departmental Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 54
6.4 Specialty Stores 55
6.4.1 Global Oats Market, by Specialty Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 55
6.5 Others(independent retailers, online retail etc.) 56
6.5.1 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 56
Chapter 7 Global Oats Market, by Geography 57
7.1 Overview 57
7.1.1 Global Oats Market Value Share, by Geography, 2017 & 2026 (Value %) 58
7.1.2 Global Oats Market, by Geography, 2016 – 2026 (Kilo Tons) (US$ Bn) 58
7.2 North America 59
7.2.1 North America Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 60
7.2.2 North America Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 60
7.2.3 North America Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 61
7.2.4 North America Oats Market, by Country (Kilo Tons) (US$ Bn) 62
7.3 Europe 64
7.3.1 Europe Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 64
7.3.2 Europe Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 65
7.3.3 Europe Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 66
7.3.4 Europe Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 67
7.4 Asia Pacific(APAC) 67
7.4.1 APAC Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 68
7.4.2 APAC Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 69
7.4.3 APAC Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 69
7.4.4 APAC Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 71
7.5 Latin America(LATAM) 71
7.5.1 LATAM Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 72
7.5.2 LATAM Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 73
7.5.3 LATAM Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 73
7.5.4 LATAM Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 75
7.6 Middle East & Africa(MEA) 75
7.6.1 MEA Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 76
7.6.2 MEA Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 77
7.6.3 MEA Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 77
7.6.4 MEA Oats Market, by Region (Kilo Tons) (US$ Bn) 79
Chapter 8 Company Profiles 80
8.1 Kellogg's 80
8.2 Quaker Oats Company 82
8.3 Bagrry's India Ltd. 83
8.4 Nestle 84
8.5 General Mills 85
8.6 Dr. McDougall's Right Foods 86
8.7 Abbott Nutrition 87
8.8 McCann’s 88
8.9 ABF Grain Products Limited. 89
8.10 Conagra Foods 90
8.11 Conagra Foods 91
TABLE 1 Market Snapshot: Global Oats Market Volume (Kilo Tons) 20
TABLE 2 Market Snapshot: Global Oats Market Value (US$ Bn) 21
TABLE 3 Global Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 33
TABLE 4 Global Oats Market, by Product Type 2016 – 2026 (US$ Bn) 33
TABLE 5 Global Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 44
TABLE 6 Global Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 45
TABLE 7 Global Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 51
TABLE 8 Global Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 52
TABLE 9 Global Oats Market, by Geography, 2016 – 2026 (Kilo Tons) 58
TABLE 10 Global Oats Market, by Geography ,2016 – 2026 (US$ Bn) 59
TABLE 11 North America Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 60
TABLE 12 North America Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 60
TABLE 13 North America Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 60
TABLE 14 North America Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 61
TABLE 15 North America Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 61
TABLE 16 North America Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 62
TABLE 17 North America Oats Market, by Country 2016 – 2026 (Kilo Tons) 62
TABLE 18 North America Oats Market, by Country 2016 – 2026 (US$ Bn) 63
TABLE 19 Europe Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 64
TABLE 20 Europe Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 64
TABLE 21 Europe Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 65
TABLE 22 Europe Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 65
TABLE 23 Europe Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 66
TABLE 24 Europe Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 66
TABLE 25 Europe Oats Market, by Country/Region 2016 – 2026 (Kilo Tons) 67
TABLE 26 Europe Oats Market, by Country/Region 2016 – 2026 (US$ Bn) 67
TABLE 27 APAC Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 68
TABLE 28 APAC Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 68
TABLE 29 APAC Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 69
TABLE 30 APAC Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 69
TABLE 31 APAC Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 69
TABLE 32 APAC Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 70
TABLE 33 APAC Oats Market, by Country/Region, 2016 – 2026 (Kilo Tons) 71
TABLE 34 APAC Oats Market, by Country/Region, 2016 – 2026 (US$ Bn) 71
TABLE 35 LATAM Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 72
TABLE 36 LATAM Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 72
TABLE 37 LATAM Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 73
TABLE 38 LATAM Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 73
TABLE 39 LATAM Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 73
TABLE 40 LATAM Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 74
TABLE 41 LATAM Oats Market, by Country/Region 2016 – 2026 (Kilo Tons) 75
TABLE 42 LATAM Oats Market, by Country/Region, 2016 – 2026 (US$ Bn) 75
TABLE 43 MEA Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 76
TABLE 44 MEA Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 76
TABLE 45 MEA Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 77
TABLE 46 MEA Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 77
TABLE 47 MEA Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 77
TABLE 48 MEA Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 78
TABLE 49 MEA Oats Market, by Region, 2016 – 2026 (Kilo Tons) 79
TABLE 50 MEA Oats Market, by Region, 2016 – 2026 (US$ Bn) 79
TABLE 51 Kellogg's: Company Snapshot (Business Description; Product/Business Portfolio; Financial Information; Business Overview and Recent Development) 80
TABLE 52 Quaker Oats Company: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 82
TABLE 53 Bagrry's India Ltd.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 83
TABLE 54 Nestle: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 84
TABLE 55 General Mills: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 85
TABLE 56 Dr. McDougall's Right Foods: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 86
TABLE 57 Abbott Nutrition: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 87
TABLE 58 McCann’s: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 88
TABLE 59 ABF Grain Products Limited.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 89
TABLE 60 Conagra Foods: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 90
TABLE 61 Conagra Foods: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 91
FIG. 1 Global Oats Market: Research Methodology 15
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach 17
FIG. 3 Global Oats Market Segmentation 18
FIG. 4 Global Oats Market, by Product Type, 2017 (Kilo Tons) (US$ Bn) 22
FIG. 5 Global Oats Market, by End-user Industry, 2017 (Kilo Tons) (US$ Bn) 22
FIG. 6 Global Oats Market, by Distribution Channel, 2017 (Kilo Tons) (US$ Bn) 23
FIG. 7 Global Oats Market, by Geography, 2017 (Kilo Tons) (US$ Bn) 23
FIG. 8 Attractive Investment Proposition, by Geography, 2017 30
FIG. 9 Global Market Positioning of Key Oats Manufacturers, 2017 31
FIG. 10 Global Oats Market Value Share, by Product Type, 2017 & 2026 (Value, %) 33
FIG. 11 Global Oats Market, by Instant Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 35
FIG. 12 Global Oats Market, by Oat Groats, 2016 – 2026 (Kilo Tons) (US$ Bn) 37
FIG. 13 Global Oats Market, by Steel Cut Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 38
FIG. 14 Global Oats Market, by Oat Bran, 2016 – 2026 (Kilo Tons) (US$ Bn) 40
FIG. 15 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 42
FIG. 16 Global Oats Market Value Share, by End-user Industry, 2017 & 2026 (Value, %) 44
FIG. 17 Global Oats Market, by Food, 2016 – 2026 (Kilo Tons) (US$ Bn) 46
FIG. 18 Global Oats Market, by Feed, 2016 – 2026 (Kilo Tons) (US$ Bn) 47
FIG. 19 Global Oats Market, by Cosmetics, 2016 – 2026 (Kilo Tons) (US$ Bn) 48
FIG. 20 Global Oats Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 51
FIG. 21 Global Oats Market, by Hypermarkets/Supermarkets, 2016 – 2026 (Kilo Tons) (US$ Bn) 53
FIG. 22 Global Oats Market, by Convenience/Departmental Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 54
FIG. 23 Global Oats Market, by Specialty Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 55
FIG. 24 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 56
FIG. 25 Global Oats Market Value Share, by Geography, 2017 & 2026 (Value %) 58
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