Pet Supplements Market By Pet Type (Cats, Dogs, Horses), By Product (Multivitamins And Minerals, Essential Fatty Acids, Digestive Enzymes, Probiotics, Prebiotics, Anti-Oxidants), By Distribution Channel (Internet Retailing, Grocery Retailers, Pharmacy Stores) - Growth, Share, Opportunities & Competitive Analysis, 2016 -2026
Pet supplements are defined as substances consumed by horses, cats, dogs and other animals intended to provide them with desired nutrition. These supplements essentially consists of fatty acids such as omega-(3, 6, and 9), minerals and vitamins. These supplements successfully cater to the issues associated with the onset of age-related problems of pets of all kinds, which otherwise have led to numerous disorders. In addition to it, pet supplements are being widely utilized so as to deal with weight management issues due to growing count of obese pets leading to damaged ligaments and joints, heart and other disorders.
The market is witnessing significant growth owing to recent trend among humans of adopting animal services and products. Also, the nutritional profile of pet supplements has emerged as a priority owing to rapid adoption of pets and consideration as part of family. Growing awareness about the health and wellness of pets have led pet owners to switch to pet supplements with prebiotic content. Easy availability of pet supplements at retail outlets is projected to encourage purchase of these products. Increasing awareness by educating the customers about the marketing labels focusing on animal prevention and wellness is expected to boost the product demand. Moreover, the rising number of patents of ingredients as industry players are in continuous research and development leading to diversification of their product portfolio. Furthermore, attitudinal changes toward pets along with rapid urbanization, increase in disposable incomes, and mounting focus on health oriented products have contributed significantly in the demand for pet foods. However, ambiguity over the allergies and intolerance associated with supplements is expected to hamper the market.
Geographically, North America was observed to be the major market and is also projected to maintain its dominance during the forecast period due to rising count of pet owners in this region. Pet owners in country such as U.S. consider pets as family members and therefore, strive to provide their pets with specialized supplements to provide health benefits of omega-3 to their pets. Moreover, pet owners in this region view these supplements as natural sources of promoting health and wellness which acts as a major factor driving the market. Also, veterinarians recommend supplements as a viable alternative to animal drugs as well as to replacement therapies. Asia-Pacific is projected to grow rapidly over the forecast period. Product pricing, cost factor, value for pricing are the prime factors affecting the purchase and demand for pet supplements majorly in Japan and India.
Major key players present in this market include Nestle Purina Pet Care, VetriScience Laboratories, NOW Food, Novotech Nutraceuticals, Virbac, Ark Naturals, Kemin Industries, Zoetis, Bayer, Ayurvet and Others.
On the basis of its pet type, the global pet supplements market is categorized into following segments:
- Cats
- Dogs
- Horses
- Others
In 2017, dogs segment accounted for the major market share and is poised to remain the same during the forecast period. According to pet ownership stats, 46.3 million U.S. houses own dogs (mainly 46% of U.S. homes), and 38.9 million own cats. Moreover, increased spending on dog’s veterinary care has also increased in the recent years which is poised to escalate the market growth. Rising dog ownership especially among millennials also drive the supplement demand over the forecast years. Moreover, dog owners in U.S. adopted a trend of formulating their pet’s diet using feed trials and monitoring the response of the diet via diagnostic testing. In case of deficiency of nutrients, supplements are prescribed by veterinarians as add on to diet which acts as a key aspect for market growth.
Cats segment is anticipated to witness a surge in the coming years due to rising adoption of cats after dogs. Supplements such as Glucosamine and chondroitin are profoundly recommended for cats to inhibit the slow progression of arthritis. Also, these supplements increase lubrication within the joints and repair cartilage. Collectively, the aforementioned factors are predicted to drive the global market.
On the basis of its product type, the global pet supplements market is categorized into following segments:
- Multivitamins and Minerals
- Essential fatty acids.
- Digestive enzymes
- Probiotics
- Prebiotics
- Anti-oxidants
- Others
The market is witnessing a trend where supplement manufacturers are keen on introducing new pet supplements by mimicking the properties of human supplements. In 2017, probiotics pet supplements market dominated the market and is projected to maintain its dominance during the forecast period. Probiotics are considered as nutritional supplements but are also used in conjunction with medicines to treat the cases of diarrhea in dogs and cats. Rising acceptance of probiotics based pet supplements so as to obtain reduction in weight among pets is poised to surge the market.
Prebiotics are fibers which are soluble and fermentable, a type of indigestible carbohydrate, also known as resistant starch. Prebiotics demonstrate higher growth potential in the near future owing to its rising use especially among dogs with digestive disorders and those frequently consuming antibiotics. Also, prebiotics are more likely to inhibit the growth of bad bacteria in dogs which might lead to diarrhea formation. Also, unique formulations of prebiotics helps animals maintaining healthy digestion by improving the gastrointestinal problems. Also, rising use of probiotics in cattle feed in order to improve immune system, animal performance are other factors surging the market. Collectively, the rising need for prebiotic and probiotic supplements is bound to drive the market during the forecast period.
On the basis of its distribution channel, the global pet supplements market is categorized into following segments:
- Internet Retailing
- Grocery Retailers
- Pharmacy Stores
- Others
Online sales of pet supplements is growing owing to presence of strong retailers such as Walmart and Amazon. Also, demand for supplements has spiked due to increasing purchasing power of customers especially among developing economies. Internet retailing segment is projected to account for a significant market share during the forecast period as it overcomes the geographical limitation of the product. Factors such as elimination of travel time and cost, comparison-shopping, round the clock assistance, and deals, discounts and offers are the major aspects driving the product demand and in turn the market growth. Increasing internet penetration has opened line of opportunities for the pet supplements market as industry players increasingly market their products online, majorly those whose who bear their name as prefix to products name.
Pharmacy stores segment is projected to rise at a rapid growth rate in the years to come. Pet Supplements are a part of pharmaceutical/healthcare range of products, thus consumers tend to expect the availability of these products at pharmacy stores. There are price variations of products sold through stores as compared to online purchasing. Moreover, veterinarians also follow practice of prescribing supplement of such brands that are available at nearby pharmacy outlets. Ease of purchase as well as availability of unlabeled tinted pills (supplements) at store shelves which online stores not rise of selling, is another factor driving the market.
Based on geographical distribution, the global pet supplements market is segmented into following regions and countries:-
- North America
- U.S.
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- Rest of Middle East & Africa
North America dominated the market in 2017 and is expected to maintain its dominance in the years to come. According to American Society for the Prevention of Cruelty to Animals, 58% of cats and 45% of dogs in North America are overweight. Rising adoption of pet supplements such as multivitamins, anti-oxidants, etc. owing to growing pet health concerns in this region stimulates the market. Pet owners in this regions consult veterinarians on a regular scale and also seek information from other available sources in order to meet the healthcare requirements for their pets. Also, rising awareness regarding nutritional enrichment among animals is another key factor bolstering the product demand. Moreover, higher acceptance of premium dog supplements among U.S. pet owners, due to increased marketing by manufacturers of premium products is also giving boost to product demand in this region.
Asia-Pacific pet supplements market is projected to grow with a rapid pace due to rising adoption of animals in this region. Also, rising awareness regarding the health benefits of prebiotics along with rising ban over the use of antibiotics in animal feed are some of the key factors driving the market in the region.
Chapter 1. Preface
1.1. Report Scope and Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offering
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I-Secondary Research
1.3.2. Phase II-Primary Research
1.3.3. Phase II-Expert Panel Review
1.3.4. Top Down & Bottom Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
Chapter 2. Executive Summary
2.1. Global Pet Supplements Market Portraiture
2.1.1. Global Pet Supplements Market, by Pet Type, 2017
2.1.2. Global Pet Supplements Market, by Product Type, 2017
2.1.3. Global Pet Supplements Market, by Distribution Channel, 2017
2.1.4. Global Pet Supplements Market, by Geography, 2017
Chapter 3. Pet Supplements Market: Market Dynamics and Future Outlook
3.1. Market Overview
3.2. Drivers
3.3. Challenges
3.4. Opportunities
3.5. Key Positioning of Market Players
3.6. Competitive Landscape: Market positioning of key players, 2017
Chapter 4. Global Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
4.1. Overview
4.1.1. Global Pet Supplements Market Share Analysis (Value, %), by Pet Type, 2017 vs. 2026
4.2. Cats
4.3. Dogs
4.4. Horses
4.5. Others
Chapter 5. Global Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
5.1. Overview
5.1.1. Global Pet Supplements Market Share Analysis (Value, %), by Product Type, 2017 vs. 2026
5.2. Multivitamins and Minerals
5.3. Essential fatty acids.
5.4. Digestive enzymes
5.5. Probiotics
5.6. Prebiotics
5.7. Anti-oxidants
5.8. Others (Glucosamine, Green Tripe, etc.)
Chapter 6. Global Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
6.1. Overview
6.1.1. Global Pet Supplements Market Share Analysis (Value, %), by Distribution Channel, 2017 vs. 2026
6.2. Internet Retailing
6.3. Grocery Retailers
6.4. Pharmacy Stores
6.5. Others (Direct Sellers, Convenience stores, etc.)
Chapter 7. Global Pet Supplements Market, by Geography, 2016 – 2026 (Kilotons, US$ Mn)
7.1. Overview
7.1.1. Global Pet Supplements Market Share Analysis (Value, %), by Geography, 2017 vs. 2026
7.2. North America Pet Supplements Market Analysis, 2016 – 2026
7.2.1. North America Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
7.2.2. North America Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
7.2.3. North America Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
7.2.4. North America Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
7.2.4.1. U.S.
7.2.4.2. Canada
7.3. Europe Pet Supplements Market Analysis, 2016 – 2026
7.3.1. Europe Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
7.3.2. Europe Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
7.3.3. Europe Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
7.3.4. Europe Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
7.3.4.1. Germany
7.3.4.2. Spain
7.3.4.3. France
7.3.4.4. UK
7.3.4.5. Rest of Europe
7.4. Asia Pacific Pet Supplements Market Analysis, 2016 – 2026
7.4.1. Asia Pacific Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
7.4.2. Asia Pacific Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
7.4.3. Asia Pacific Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
7.4.4. Asia Pacific Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
7.4.4.1. Japan
7.4.4.2. China
7.4.4.3. India
7.4.4.4. Rest of APAC
7.5. Latin America Pet Supplements Market Analysis, 2016 – 2026
7.5.1. Latin America Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
7.5.2. Latin America Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
7.5.3. Latin America Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
7.5.4. Latin America Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
7.5.4.1. Brazil
7.5.4.2. Mexico
7.5.4.3. Rest of Latin America
7.6. Middle East & Africa (MEA) Pet Supplements Market Analysis, 2016 – 2026
7.6.1. Middle East and Africa Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
7.6.2. Middle East and Africa Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
7.6.3. Middle East and Africa Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
7.6.4. Middle East and Africa Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
7.6.4.1. GCC
7.6.4.2. Rest of MEA
Chapter 8. Company Profiles
8.1. Ark Naturals
8.1.1. Business Description
8.1.2. Financial Information (Subject to data availability)
8.1.3. Product Portfolio
8.1.4. Key Developments
8.2. Ayurvet
8.2.1. Business Description
8.2.2. Financial Information (Subject to data availability)
8.2.3. Product Portfolio
8.2.4. Key Developments
8.3. Bayer
8.3.1. Business Description
8.3.2. Financial Information (Subject to data availability)
8.3.3. Product Portfolio
8.3.4. Key Developments
8.4. Kemin Industries
8.4.1. Business Description
8.4.2. Financial Information (Subject to data availability)
8.4.3. Product Portfolio
8.4.4. Key Developments
8.5. Nestle Purina Pet Care
8.5.1. Business Description
8.5.2. Financial Information (Subject to data availability)
8.5.3. Product Portfolio
8.5.4. Key Developments
8.6. NOW Food
8.6.1. Business Description
8.6.2. Financial Information (Subject to data availability)
8.6.3. Product Portfolio
8.6.4. Key Developments
8.7. Novotech Nutraceuticals
8.7.1. Business Description
8.7.2. Financial Information (Subject to data availability)
8.7.3. Product Portfolio
8.7.4. Key Developments
8.8. VetriScience Laboratories
8.8.1. Business Description
8.8.2. Financial Information (Subject to data availability)
8.8.3. Product Portfolio
8.8.4. Key Developments
8.9. Virbac
8.9.1. Business Description
8.9.2. Financial Information (Subject to data availability)
8.9.3. Product Portfolio
8.9.4. Key Developments
8.10. Zoetis
8.10.1. Business Description
8.10.2. Financial Information (Subject to data availability)
8.10.3. Product Portfolio
8.10.4. Key Developments
8.11. Other Notable Players
TABLE 1 Global Pet Supplements Market, by Pet type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 2 Global Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 3 Global Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 4 Global Pet Supplements Market, by Geography, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 5 North America Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 6 North America Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 7 North America Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 8 North America Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 9 Europe Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 10 Europe Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 11 Europe Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 12 Europe Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 13 Asia Pacific Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 14 Asia Pacific Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 15 Asia Pacific Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 16 Asia-Pacific Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 17 Latin America Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 18 Latin America Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 19 Latin America Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 20 Latin America Pet Supplements Market, by Country, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 21 Middle East and Africa Pet Supplements Market, by Pet Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 22 Middle East and Africa Pet Supplements Market, by Product Type, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 23 Middle East and Africa Pet Supplements Market, by Distribution Channel, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 24 Middle East and Africa Pet Supplements Market, by Region, 2016 – 2026 (Kilotons, US$ Mn)
TABLE 25 Ark Naturals: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 26 Ayurvet: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 27 Bayer: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 28 Kemin Industries: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 29 Nestle Purina Pet Care: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 30 NOW Food: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 31 Novotech Nutraceuticals: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 32 VetriScience Laboratories: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 33 Virbac: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 34 Zoetis: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
FIG. 1 Pet Supplements: Market Segmentation
FIG. 2 Global Pet Supplements Market by Pet Type, 2017 (Kilotons, US$ Mn),
FIG. 3 Global Pet Supplements Market, by Product Type, 2017 (Kilotons, US$ Mn)
FIG. 4 Global Pet Supplements Market, by Distribution Channel, 2017 (Kilotons, US$ Mn)
FIG. 5 Global Pet Supplements Market, by Geography, 2017 (Kilotons, US$ Mn)
FIG. 6 Attractive Investment Proposition, by Geography
FIG. 7 Market Competition Landscape, by Key Players, 2017
FIG. 8 Global Pet Supplements Market Value, by Pet Type, 2017 (Share %)
FIG. 9 Global Cats Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 10 Global Dogs Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 11 Global Horses Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 12 Global Others Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 13 Global Pet Supplements Market Share, by Product Type, 2017 vs. 2025 (Value %)
FIG. 14 Global Multivitamins and Minerals Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 15 Global Essential Fatty Acids Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 16 Global Digestive Enzymes Support Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 17 Global Probiotics Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 18 Global Prebiotics Support Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 19 Global Anti-oxidants Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 20 Global Others Pet Supplements Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 21 Global Pet Supplements Market Share, by Distribution Channel, 2017 vs. 2025 (Value %)
FIG. 22 Global Pet Supplements by Internet Retailing Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 23 Global Pet Supplements by Grocery Retailers Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 24 Global Pet Supplements by Pharmacy Stores Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 25 Global Pet Supplements by Others Market, 2016 – 2026 (Kilotons, US$ Mn)
FIG. 26 Global Pet Supplements Market, by Geography, 2017 (Value %)
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