Prenatal vitamin supplements consist of a variety of vitamins and minerals that are essential for the healthy development of the unborn baby. Vitamins and minerals such as iron, calcium, and folic acid are vital for proper fetal growth, development, and healthy adult living.

The report titled “Global Prenatal Vitamins Supplements Market- Growth, Future Prospects and Competitive Analysis, 2017–2025” offers strategic insights into the overall prenatal vitamins supplements market along with the market size and estimates for the duration 2017 to 2025. The research study covers in-depth analysis of market segments based on product type, sales channel and different geographical region.

In order to help strategic decision makers, the report also includes competitive profiling of the leading players in global prenatal vitamins supplements market, attractive investment proposition and market positioning of key manufacturers sections.

Geographically, the global prenatal vitamin supplements market is studied for the following regional markets:

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • GCC
  • Rest of MEA

Market size and forecast for these regional and country level markets are presented in this study for the period 2015-2025. Market growth rates for the forecast period 2017-2025 are also included in this report, considering 2016 as the base year.

Along with quantitative information, qualitative information sets and assessment tools are provided in this study for better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges and opportunities assists the readers for understanding the ongoing trends in the global Prenatal Vitamins Supplements market. Tools such as market positioning of key players and attractive investment proposition provide the readers with insights on the competitive scenario of the global prenatal vitamins supplements market. This report concludes with company profiles section that highlights major information about the key players engaged in global prenatal vitamins supplements market. In-depth competitive environment analysis and historical years (2015) market size data are also provided in the report. 

Thus, the research study provides a holistic view of the global prenatal vitamins supplements market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

Based on the type of ingredient, the prenatal vitamin supplements market is segmented into:

• Folic Acid
• Iron Supplements
• Calcium Supplements
• Essentials Fatty Acids
• Others

Prenatal vitamins supplements are the mineral and vital amine supplements advised to be taken by women during pregnancy and postnatal lactation. Prenatal vitamin supplements are not intended to replace food, however it acts as addition for healthy food serving as a back-up for any nutritional gaps in the normal diet. A prenatal vitamin supplement can reduce the risk of birth defects, preterm birth and low birth weight baby, while helping the women to maintain own health during pregnancy. Prenatal vitamins are similar to other multivitamins, but contains different amounts of specific nutrients to better suit the needs of an expecting mother. The global prenatal vitamin supplements has been segmented product type such as folic acid, iron supplements, calcium supplements, essentials fatty acids and others. Folic acid held the largest market in the prenatal vitamin supplements market. Folic is advised in the early stages of the pregnancy and sometimes before conceiving. Folic acid is necessary to cover important fetal development requirements during the first weeks of early pregnancy. According to market experts, essential fatty acids would grow at a highest growth during the forecast period due to growing trend of supplement intake in working women and product innovation by key market players would drive the prenatal vitamin supplements market.

Based on the type of sales channel, the prenatal vitamin supplements market is segmented into:

• Supermarket/Hypermarket
• Drug Store
• Online Stores

Prenatal vitamin supplements consist of a variety of vitamins and minerals that are essential for the healthy development of the unborn baby. Vitamins and minerals such as iron, calcium, and folic acid are vital for proper fetal growth, development, and healthy adult living. Prenatal vitamin supplements are gaining acceptance in the market due to aggressive promotion and enhanced sales channel to increase the accessibility to the consumers. Moreover, heightened recommendations from the physician and doctors are further driving the demand for the prenatal vitamin supplements market. The prenatal vitamin supplements market on the basis of sales channel are segmented into supermarket, drug stores and online stores. Online stores held the largest market in the prenatal vitamin supplements market due to availability of wide variety of products as compared to supermarkets and drug stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity online stores. Moreover, better accessibility to the products are acting as the driving factor for the online stores market. The growth in the number of supermarkets and hypermarkets in developing countries, the nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses would help supermarket/hypermarket segment grow at the steady rate during the forecast period.

For the purpose of this study, the global prenatal vitamin supplements market is categorized as follows:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

For the purpose of this study, the global prenatal supplements market is segmented into regional markets viz., North America, Europe, Asia Pacific, Latin America, Middle East and Africa. In the base year 2016, North America dominated the global prenatal vitamin supplements market due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products. Europe followed North America in the domination of prenatal vitamin supplements market. The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Moreover, high level of sedentary lifestyle in the women of western countries are leading to the growth of prenatal vitamin supplements market. Asia-Pacific is anticipated to show a humongous growth of prenatal vitamin supplements market owning to factors such as increasing awareness among upper-middle-income segment, large pool of target population in the region, existing populous countries and continuous economic development would contribute the market growth in Asia Pacific.