Social Media Messaging Market By Message Type (Instant Messaging, Non-Instant Messaging), By Platform (Mobile Based, Web Based, Other Fascial Surgery) - Industry Size, Growth, Share And Forecast To 2026
Social media messaging market refers to the market of digital messaging platforms that help to share information in text, picture, video and audio formats. Social media messaging apps are generally integrated with the social media platforms. The global social media messaging market is expected to grow at an astonishing CAGR of over 17% over the forecast period of 2019-2026. The major factors driving growth in the market are increasing acceptance of social media platforms globally, growing internet services along with increase in the number of smartphone users. Further technological advancements in the cellular mobile services including introduction of 4G services has provided a major impetus to the growth of the market.
The report on the global Social media messaging market covers segmentation analysis of message type and platform. Based on the message type the global market for Social media messaging has been sub segmented into instant and non-instant messaging. Instant messaging is the most preferred message type and holds the dominant share in the segment. Integration of instant voice and video call services along with the growing absoluteness of the cellular services act as the key driver for the growth of the instant messaging market. Based on the platforms the global market for Social media messaging is sub-segmented into web based application and mobile based application. The mobile based application have gradually supersede the web based application. All the market players operating the social media messaging offer mobile based applications on both Android as well as IOS.
Geographically Asia pacific leads the global social media messaging market. Presence of large customer base, growing penetration of smartphones and internet along with positive economic growth are the major factors for the growth of social media messaging market in the region. Further integration of innovative services such as integration of payment services by WhatsApp in its messenger application in India in 2018 and integration of multiple functionalities by WeChat (China) such as money transfer, taxi booking services have further augmented the growth of the market in the region. North America and Europe social media messaging market are expected to exhibit modest growth over the forecast period driven by high penetration of smartphones and high number of active users on various social media platform including Facebook. As per official data by Facebook, a total of 336 million Facebook active users existed in US and Europe combined in 2017.
The key players in the market are Tencent, Inc., Twitter Inc., LINE Corporation. Telegram Messenger LLP, Facebook Inc. and others. The market players are primarily involved in integrating additional services in their products to compete effectively in the market.
1. Preface
1.1. Report Scope and Description
1.1.1. Study Purpose
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Market Snapshot: Global Social Media Messaging Market
2.1.1. Global Social Media Messaging Market, by Message Type, 2018 (US$ Mn)
2.1.2. Global Social Media Messaging Market, by Platform, 2018 (US$ Mn)
2.1.3. Global Social Media Messaging Market, by Geography, 2018 (US$ Mn)
3. Market Dynamics
3.1. Introduction
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Growing Internet Penetration
3.2.1.2. Increase in The Number of Smartphone Users
3.2.1.3. Innovation in the Messaging Apps
3.2.2. Market Restraints
3.2.2.1. Lack of Interoperability
3.2.3. Market Opportunities
3.2.3.1. Integration of Mobile Payment Functionality
3.2.3.2. Push to Digital Ecosystem
3.2.4. Market Challenges
3.2.4.1. Security Issues Related to Data
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market share of Key Players, 2018
3.5. Top five findings and strategic analysis
4. Global Social Media Messaging Market, by Message Type
4.1. Overview
4.1.1. Global Social Media Messaging Market Value Share, by Message Type, 2018 & 2026 (Value, %)
4.1.2. Global Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
4.2. Instant Messaging
4.2.1. Global Social Media Messaging Market for Instant Messaging, 2019-2026 (US$ Mn)
4.2.2. Global Social Media Messaging Market for Instant Messaging, by Region 2019-2026 (US$ Mn)
4.3. Non-Instant Messaging
4.3.1. Global Social Media Messaging Market for Non-Instant Messaging, 2019-2026 (US$ Mn)
4.3.2. Global Social Media Messaging Market for Non-Instant Messaging, by Region 2019-2026 (US$ Mn)
5. Global Social Media Messaging Market, by Platform
5.1. Overview
5.1.1. Global Social Media Messaging Market Value Share, by Platform, 2018 & 2026 (Value, %)
5.1.2. Global Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
5.2. Mobile Based
5.2.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
5.2.2. Global Social Media Messaging Market for Mobile Based, 2019-2026 (US$ Mn)
5.2.3. Global Social Media Messaging Market for Mobile Based, by Region 2019-2026 (US$ Mn)
5.3. Web Based
5.3.1. Market Determinants (Drivers, Restraints, Challenges & Opportunity)
5.3.2. Global Social Media Messaging Market for Web Based, 2019-2026 (US$ Mn)
5.3.3. Global Social Media Messaging Market for Web Based, by Region 2019-2026 (US$ Mn)
6. North America Social Media Messaging Market Analysis
6.1. Overview
6.1.1. North America Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
6.1.2. North America Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
6.1.3. North America Social Media Messaging Market, by Country, 2019-2026 (US$ Mn)
6.1.3.1. United States
6.1.3.1.1. United States Social Media Messaging Market 2019 – 2026 (US$ Mn)
6.1.3.2. Canada
6.1.3.2.1. Canada Social Media Messaging Market 2019 – 2026 (US$ Mn)
7. Europe Social Media Messaging Market Analysis
7.1. Overview
7.1.1. Europe Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
7.1.2. Europe Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
7.1.3. Europe Social Media Messaging Market, by Country/Region, 2019-2026 (US$ Mn)
7.1.3.1. UK
7.1.3.1.1. UK Social Media Messaging Market 2019 – 2026 (US$ Mn)
7.1.3.2. Germany
7.1.3.2.1. Germany Social Media Messaging Market 2019 – 2026 (US$ Mn)
7.1.3.3. France
7.1.3.3.1. France Social Media Messaging Market 2019 – 2026 (US$ Mn)
7.1.3.4. Rest of Europe
7.1.3.4.1. Rest of Europe Social Media Messaging Market 2019 – 2026 (US$ Mn)
8. Asia Pacific Social Media Messaging Market Analysis
8.1. Overview
8.1.1. Asia Pacific Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
8.1.2. Asia Pacific Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
8.1.3. Asia Pacific Social Media Messaging Market, by Country/Region, 2019-2026 (US$ Mn)
8.1.3.1. China
8.1.3.1.1. China Social Media Messaging Market 2019 – 2026 (US$ Mn)
8.1.3.2. India
8.1.3.2.1. India Social Media Messaging Market 2019 – 2026 (US$ Mn)
8.1.3.3. Japan
8.1.3.3.1. Japan Social Media Messaging Market 2019 – 2026 (US$ Mn)
8.1.3.4. Rest of Asia Pacific
8.1.3.4.1. Rest of Asia Pacific Social Media Messaging Market 2019 – 2026 (US$ Mn)
9. Rest of the World Social Media Messaging Market Analysis
9.1. Overview
9.1.1. Rest of the World Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
9.1.2. Rest of the World Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
9.1.3. Rest of the World Social Media Messaging Market, by Country/Region, 2019 – 2026 (US$ Mn)
9.1.3.1. Latin America
9.1.3.1.1. Latin America Social Media Messaging Market 2019 – 2026 (US$ Mn)
9.1.3.2. MENA
9.1.3.2.1. MENA Social Media Messaging Market 2019 – 2026 (US$ Mn)
10. Company Profiles
10.1. Tencent, Inc. (China)
10.1.1. Company Overview
10.1.2. Message Type Portfolio
10.1.3. Key Strategies
10.1.4. Key Conclusion
10.2. Twitter, Inc. (USA)
10.2.1. Company Overview
10.2.2. Message Type Portfolio
10.2.3. Key Strategies
10.2.4. Key Conclusion
10.3. LINE Corporation (South Korea)
10.3.1. Company Overview
10.3.2. Message Type Portfolio
10.3.3. Key Strategies
10.3.4. Key Conclusion
10.4. Microsoft Corporation (USA)
10.4.1. Company Overview
10.4.2. Message Type Portfolio
10.4.3. Key Strategies
10.4.4. Key Conclusion
10.5. BlackBerry Ltd. (Canada)
10.5.1. Company Overview
10.5.2. Message Type Portfolio
10.5.3. Key Strategies
10.5.4. Key Conclusion
10.6. Kik Interactive, Inc. (Canada)
10.6.1. Company Overview
10.6.2. Message Type Portfolio
10.6.3. Key Strategies
10.6.4. Key Conclusion
10.7. Telegram Messenger LLP (Germany)
10.7.1. Company Overview
10.7.2. Message Type Portfolio
10.7.3. Key Strategies
10.7.4. Key Conclusion
10.8. Facebook Inc. (USA)
10.8.1. Company Overview
10.8.2. Message Type Portfolio
10.8.3. Key Strategies
10.8.4. Key Conclusion
10.9. VNG Corp. (Vietnam)
10.9.1. Company Overview
10.9.2. Message Type Portfolio
10.9.3. Key Strategies
10.9.4. Key Conclusion
10.10. Kakao Corp. (South Korea)
10.10.1. Company Overview
10.10.2. Message Type Portfolio
10.10.3. Key Strategies
10.10.4. Key Conclusion
1. Global Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
2. Global Social Media Messaging Market for Instant Messaging, by Region 2019-2026 (US$ Mn)
3. Global Social Media Messaging Market for Non-Instant Messaging, by Region 2019-2026 (US$ Mn)
4. Global Social Media Messaging Market Value Share, by Platform, 2018 & 2026 (Value, %)
5. Global Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
6. Global Social Media Messaging Market for Mobile Based, by Region 2019-2026 (US$ Mn)
7. Global Social Media Messaging Market for Web Based, by Region 2019-2026 (US$ Mn)
8. Global Social Media Messaging Market, by Geography, 2019-2026 (US$ Mn)
9. North America Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
10. North America Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
11. North America Social Media Messaging Market, by Country, 2019-2026 (US$ Mn)
12. Europe Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
13. Europe Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
14. Europe Social Media Messaging Market, by Country/Region, 2019-2026 (US$ Mn)
15. Asia Pacific Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
16. Asia Pacific Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
17. Asia Pacific Social Media Messaging Market, by Country/Region, 2019-2026 (US$ Mn)
18. Rest of the World Social Media Messaging Market, by Message Type, 2019-2026 (US$ Mn)
19. Rest of the World Social Media Messaging Market, by Platform, 2019-2026 (US$ Mn)
20. Rest of the World Social Media Messaging Market, by Country/Region, 2019 – 2026 (US$ Mn)
1. Global Social Media Messaging Market Value Share, by Message Type, 2018 & 2026 (Value, %)
2. Global Social Media Messaging Market for Instant Messaging, 2019-2026 (US$ Mn)
3. Global Social Media Messaging Market for Non-Instant Messaging, 2019-2026 (US$ Mn)
4. Global Social Media Messaging Market for Mobile Based, 2019-2026 (US$ Mn)
5. Global Social Media Messaging Market for Web Based, 2019-2026 (US$ Mn)
6. United States Social Media Messaging Market 2019 – 2026 (US$ Mn)
7. Canada Social Media Messaging Market 2019 – 2026 (US$ Mn)
8. UK Social Media Messaging Market 2019 – 2026 (US$ Mn)
9. Germany Social Media Messaging Market 2019 – 2026 (US$ Mn)
10. France Social Media Messaging Market 2019 – 2026 (US$ Mn)
11. Rest of Europe Social Media Messaging Market 2019 – 2026 (US$ Mn)
12. China Social Media Messaging Market 2019 – 2026 (US$ Mn)
13. India Social Media Messaging Market 2019 – 2026 (US$ Mn)
14. Japan Social Media Messaging Market 2019 – 2026 (US$ Mn)
15. Rest of Asia Pacific Social Media Messaging Market 2019 – 2026 (US$ Mn)
16. Latin America Social Media Messaging Market 2019 – 2026 (US$ Mn)
17. MENA Social Media Messaging Market 2019 – 2026 (US$ Mn)
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