Social TV Market By Technologies & Platform (Social EPG/Content Discovery, AD Production, AD Serving Platforms, Social Curation & Syndication, General Social Analytics, Content Detection Matching, Meta Data Supplies, Social TV Analytics, Sharing Technologies, Others); By Application (Social Gaming/Interaction, Social Rewards, Social Discussions, Social Check-In, Remote Control Application, Specific Social Networking) – Growth, Future Prospects and Competitive Analysis, 2019 - 2027
The Growing Adoption of the Social Media Platform is Driving the Growth of Social TV Market
Globally, the social TV market is expected to grow with a CAGR of 11.5% during the forecast period from 2019 to 2027. The market is driven by the growing adoption of the social media platform across the globe. Over the last decade, social media platform has emerged as the most disruptive trend worldwide. It has significantly changed the way people used to communicate access information and entertain themselves. The total number of social media users are estimated to around 3.5 billion in 2019 i.e. approx 33% of the world population, and the number is further estimated to increase in the future.
As the adoption of the social media platforms is increasing, the organizations are also leveraging on the capabilities of the social media to gain insights about customer behavior to provide better customer experience. Television and entertainment industry is also collaborating with the social media companies to offer better customer engagement services and enhance customer experience. The integration of the social media platforms into the television enables the convergence of the social layers into the entertainment and allows user to communicate with other users while watching the TV.
500-900MW is Estimated to Grow Significantly During the Forecast Period
The social TV market is categorized based on the technologies and platform into social EPG/content discovery, AD production, AD serving platforms, social curation & syndication, general social analytics, content detection matching, meta data supplies, social TV analytics, and sharing technologies. Social TV analytics was estimated to account for more than 25% share in the social TV market in 2018. The growth of the market is attributed to the rising need among the organization to analyze customer behavior.
North America is Leading the Social TV Market
North America led the global Social TV market in 2018 with the market share of more than 43%. The growth of the market is driven by the growing adoption of the social media platforms along with the internet penetration across the region. The increasing collaboration activities among the social media companies and entertainment channels to provide personalized viewing experience to the customer are backing the market growth.
The major vendors in the social TV market are Apple TV, Airtime, Bluefin Labs, ConnecTV, BOXEE, DIJIT, GetGlue, Facebook, Trendrr TV, Google Inc., Ooyala, Grace Note, Roku, Snappy TV, Rovi, Social Guide, and TellyBug.
Historical & Forecast Period
This research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment calculated for the forecast period from 2019 to 2027.
Report Scope by Segments
The social TV market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global social TV market based on power rating, application and geography. Key segments covered in the report are as follows:
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2017-2027 |
| Base Year | 2018 |
| Forecast Period | 2019-2027 |
| Historical Year | 2017 |
| Unit | USD Billion |
| Segmentation |
Technologies & Platform Segment (2017–2027; US$ Bn) |
|
Application Segment (2017–2027; US$ Bn) |
|
|
Geography Segment (2017–2027; US$ Bn) |
Key questions answered in this report
- What was the market size of social TV in 2018 and forecast up to 2027?
- Which is the largest regional market for social TV?
- What are the major trends followed in social TV market across different regions?
- Who are the key companies in the social TV market?
- What are the key strategies adopted by the leading social TV companies in market?
Unique data points of this report
- Statistics on social TV and spending worldwide
- Recent trends across different regions in terms of adoption of social TV across applications
- Notable developments going on in the industry
- Attractive investment proposition for segments as well as geography
- Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)
Chapter 1 Preface
1.1 Report Scope and Description
1.1.1 Study Purpose
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Approach Adopted
1.3.4 Top-Down Approach
1.3.5 Bottom-Up Approach
1.3.6 Phase III – Expert Panel Review
1.3.7 Assumptions
1.4 Market Segmentation
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Social TV Market
2.1.1 Global Social TV Market, by Technology & Platform, 2018 (US$ Mn)
2.1.2 Global Social TV Market, by Application, 2018 (US$ Mn)
2.1.3 Global Social TV Market, by Geography, 2018 (US$ Mn)
Chapter 3 Market Dynamics
3.1 Introduction
3.2 Market Dynamics
3.2.1 Market Drivers
3.2.2 Market Restraint
3.3 Attractive Investment Proposition, by Geography, 2018
3.4 Market Positioning of Key Smart TV Vendors, 2018
Chapter 4 Global Social TV Market, by Technology & Platform
4.1 Overview
4.1.1 Global Social TV Market Value Share, by Technology & Platform, 2018 & 2027 (Value, %)
4.2 Social EPG/Content Discovery
4.2.1 Global Social TV Market Value from Social EPG/Content Discovery, 2017 – 2027(US$ Mn)
4.3 AD Production
4.3.1 Global Social TV Market Value from AD Production, 2017 – 2027(US$ Mn)
4.4 AD Serving Platforms
4.4.1 Global Social TV Market Value from AD Serving Platforms, 2017 – 2027(US$ Mn)
4.5 Social Curation & Syndication
4.5.1 Global Social TV Market Value from Social Curation & Syndication, 2017 – 2027(US$ Mn)
4.6 General Social Analytics
4.6.1 Global Social TV Market Value from General Social Analytics, 2017 – 2027(US$ Mn)
4.7 Content Detection Matching
4.7.1 Global Social TV Market Value from Content Detection Matching, 2017 – 2027(US$ Mn)
4.8 Meta Data Supplies
4.8.1 Global Social TV Market Value from Meta Data Supplies, 2017 – 2027(US$ Mn)
4.9 Social TV Analytics
4.9.1 Global Social TV Market Value from Social TV Analytics, 2017 – 2027(US$ Mn)
4.10 Sharing Technologies
4.10.1 Global Social TV Market Value from Sharing Technologies, 2017 – 2027(US$ Mn)
4.11 Others
4.11.1 Global Social TV Market Value from Others, 2017 – 2027(US$ Mn)
Chapter 5 Global Social TV Market, by Application
5.1 Overview
5.1.1 Global Social TV Market Value Share, by Application, 2018 & 2027 (Value, %)
5.2 Social Gaming/Interaction
5.2.1 Global Social TV Market Value from Social Gaming/Interaction, 2017 – 2027(US$ Mn)
5.3 Social Rewards
5.3.1 Global Social TV Market Value from Social Rewards, 2017 – 2027(US$ Mn)
5.4 Social Discussions
5.4.1 Global Social TV Market Value from Social Discussions, 2017 – 2027(US$ Mn)
5.5 Social Check-In
5.5.1 Global Social TV Market Value from Social Check-In, 2017 – 2027(US$ Mn)
5.6 Specific Social Networking
5.6.1 Global Social TV Market Value from Specific Social Networking, 2017 – 2027(US$ Mn)
5.7 Remote Control Application
5.7.1 Global Social TV Market Value from Remote Control Application, 2017 – 2027(US$ Mn)
Chapter 6 North America Social TV Market Analysis, 2017 – 2027 (US$ Mn)
6.1 Overview
6.2 North America Social TV Market Analysis, by Technology & Platform, 2017 – 2027 (US$ Mn)
6.2.1 Market Analysis
6.3 North America Social TV Market Analysis, by Application, 2017 – 2027 (US$ Mn)
6.3.1 Market Analysis
6.4 North America Social TV Market, by Country, 2017 – 2027 (US$ Mn)
6.4.1 Market Analysis
6.4.2 U.S.
6.4.2.1 U.S. Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
6.4.2.2 U.S. Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
6.4.3 Canada
6.4.3.1 Canada Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
6.4.3.2 Canada Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
Chapter 7 Europe Social TV Market Analysis, 2017 – 2027 (US$ Mn)
7.1 Overview
7.2 Europe Social TV Market Analysis, by Technology & Platform, 2017 – 2027 (US$ Mn)
7.2.1 Market Analysis
7.3 Europe Social TV Market Analysis, by Application, 2017 – 2027 (US$ Mn)
7.3.1 Market Analysis
7.4 Europe Social TV Market, by Country, 2017 – 2027 (US$ Mn)
7.4.1 Market Analysis
7.4.2 U.K.
7.4.2.1 U.K. Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
7.4.2.2 U.K. Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
7.4.3 Germany
7.4.3.1 Germany Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
7.4.3.2 Germany Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
7.4.4 France
7.4.4.1 France Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
7.4.4.2 France Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
7.4.5 Rest of Europe
7.4.5.1 Rest of Europe Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
7.4.5.2 Rest of Europe Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
Chapter 8 Asia Pacific Social TV Market Analysis, 2017 – 2027 (US$ Mn)
8.1 Overview
8.2 Asia Pacific Social TV Market Analysis, by Technology & Platform, 2017 – 2027 (US$ Mn)
8.2.1 Market Analysis
8.3 Asia Pacific Social TV Market Analysis, by Application, 2017 – 2027 (US$ Mn)
8.3.1 Market Analysis
8.4 Asia Pacific Social TV Market, by Country, 2017 – 2027 (US$ Mn)
8.4.1 Market Analysis
8.4.2 China
8.4.2.1 China Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
8.4.2.2 China Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
8.4.3 Japan
8.4.3.1 Japan Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
8.4.3.2 Japan Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
8.4.4 India
8.4.4.1 India Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
8.4.4.2 India Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
8.4.5 Rest of Asia Pacific
8.4.5.1 Rest of Asia Pacific Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
8.4.5.2 Rest of Asia Pacific Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
Chapter 9 Rest of the World (RoW) Social TV Market Analysis, 2017 – 2027 (US$ Mn)
9.1 Overview
9.2 RoW Social TV Market Analysis, by Technology & Platform, 2017 – 2027 (US$ Mn)
9.2.1 Market Analysis
9.3 RoW Social TV Market Analysis, by Application, 2017 – 2027 (US$ Mn)
9.3.1 Market Analysis
9.4 RoW Social TV Market, by Country, 2017 – 2027 (US$ Mn)
9.4.1 Market Analysis
9.5 RoW Social TV Market, by Country (US$ Mn)
9.5.1 Market Analysis
9.5.2 Middle East & Africa (MEA)
9.5.2.1 MEA Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
9.5.2.2 MEA Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
9.5.3 Latin America
9.5.3.1 Latin America Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
9.5.3.2 Latin America Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
Chapter 10 Company Profiles
10.1 Airtime
10.2 Apple TV
10.3 Bluefin Labs
10.4 BOXEE
10.5 ConnecTV
10.6 DIJIT
10.7 Facebook
10.8 GetGlue
10.9 Google Inc.
10.10 Grace Note
10.11 Ooyala
10.12 Roku
10.13 Rovi
10.14 Snappy TV
10.15 Social Guide
10.16 Trendrr TV
10.17 TellyBug
TABLE 1 Market Snapshot: Global Social TV Market Value
TABLE 2 North America Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
TABLE 3 North America Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
TABLE 4 North America Social TV Market Value, by Country,2017 – 2027 (US$ Mn)
TABLE 5 U.S. Social TV Market Value, by Technology & Platform 2017– 2027 (US$ Mn)
TABLE 6 U.S. Social TV Market Value, by Application 2017 – 2027 (US$ Mn)
TABLE 7 Canada Social TV Market Value, by Technology & Platform 2017– 2027 (US$ Mn)
TABLE 8 Canada Social TV Market Value, by Application 2017 – 2027 (US$ Mn)
TABLE 9 Europe Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
TABLE 10 Europe Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
TABLE 11 Europe Social TV Market Value, by Country, 2017 – 2027 (US$ Mn)
TABLE 12 U.K. Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
TABLE 13 U.K. Social TV Market Value, by Application 2017 – 2027 (US$ Mn)
TABLE 14 Germany Social TV Market Value, by Technology & Platform 2017 – 2027 (US$ Mn)
TABLE 15 Germany Social TV Market Value, by Application 2017 – 2027 (US$ Mn)
TABLE 16 France Social TV Market Value, by Technology & Platform 2017– 2027 (US$ Mn)
TABLE 17 France Social TV Market Value, by Application 2017 – 2027 (US$ Mn)
TABLE 18 Rest of Europe Social TV Market Value, by Technology & Platform 2017 – 2027 (US$ Mn)
TABLE 19 Rest of Europe Social TV Market Value, by Application2017 – 2027 (US$ Mn)
TABLE 20 Asia Pacific Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
TABLE 21 Asia Pacific Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
TABLE 22 Asia Pacific Social TV Market Value, by Country,2017 – 2027 (US$ Mn)
TABLE 23 China Social TV Market Value, by Technology & Platform 2017 – 2027 (US$ Mn)
TABLE 24 China Social TV Market Value, by Application2017 – 2027 (US$ Mn)
TABLE 25 Japan Social TV Market Value, by Technology & Platform 2017 – 2027 (US$ Mn)
TABLE 26 Japan Social TV Market Value, by Application2017 – 2027 (US$ Mn)
TABLE 27 India Social TV Market Value, by Technology & Platform 2017 – 2027 (US$ Mn)
TABLE 28 India Social TV Market Value, by Application 2017 – 2027 (US$ Mn)
TABLE 29 Rest of Asia Pacific Social TV Market Value, by Technology & Platform 2017 – 2027 (US$ Mn)
TABLE 30 Rest of Asia Pacific Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
TABLE 31 RoW Social TV Market Value, by Technology & Platform, 2017 – 2027 (US$ Mn)
TABLE 32 RoW Social TV Market Value, by Application, 2017 – 2027 (US$ Mn)
TABLE 33 RoW Social TV Market Value, by Country,2017 – 2027 (US$ Mn)
TABLE 34 RoW Social TV Market Value, by Country,2017 – 2027 (US$ Mn)
TABLE 35 MEA Social TV Market Value, by Technology & Platform – 2027 (US$ Mn)
TABLE 36 MEA Social TV Market Value, by Application2017 – 2027 (US$ Mn)
TABLE 37 Latin America Social TV Market Value, by Technology & Platform – 2027 (US$ Mn)
TABLE 38 Latin America Social TV Market Value, by Application2017 – 2027 (US$ Mn)
TABLE 39 Airtime: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 40 Apple TV: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 41 Bluefin Labs: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 42 BOXEE: Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 43 ConnecTV: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 44 DIJIT: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 45 Facebook: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 46 GetGlue: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 47 Google Inc.: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 48 Grace Note: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 49 Ooyala: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 50 Roku: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 51 Rovi: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 52 Snappy TV: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 53 Social Guide: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 54 Trendrr TV: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 55 TellyBug: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
FIG. 1 Global Social TV Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Social TV Market Segmentation
FIG. 4 Global Social TV Market, by Technology & Platform, 2018 (US$ Mn)
FIG. 5 Global Social TV Market, by Application, 2018 (US$ Mn)
FIG. 6 Global Social TV Market, by Geography, 2018 (US$ Mn)
FIG. 7 Attractive Investment Proposition, by Geography, 2018
FIG. 8 Market Positioning of Key Smart TV Vendors, 2018
FIG. 9 Global Social TV Market Value Share, by Technology & Platform, 2018 & 2027 (Value, %)
FIG. 10 Global Social TV Market Value from Social EPG/Content Discovery, 2017 – 2027(US$ Mn)
FIG. 11 Global Social TV Market Value from AD Production, 2017 – 2027(US$ Mn)
FIG. 12 Global Social TV Market Value from AD Serving Platforms, 2017 – 2027(US$ Mn)
FIG. 13 Global Social TV Market Value from Social Curation & Syndication, 2017 – 2027(US$ Mn)
FIG. 14 Global Social TV Market Value from General Social Analytics, 2017 – 2027(US$ Mn)
FIG. 15 Global Social TV Market Value from Content Detection Matching, 2017 – 2027(US$ Mn)
FIG. 16 Global Social TV Market Value from Meta Data Supplies, 2017 – 2027(US$ Mn)
FIG. 17 Global Social TV Market Value from Social TV Analytics, 2017 – 2027(US$ Mn)
FIG. 18 Global Social TV Market Value from Sharing Technologies, 2017 – 2027(US$ Mn)
FIG. 19 Global Social TV Market Value from Others, 2017 – 2027(US$ Mn)
FIG. 20 Global Social TV Market Value Share, by Application, 2018 & 2027 (Value, %)
FIG. 21 Global Social TV Market Value from Social Gaming/Interaction, 2017 – 2027(US$ Mn)
FIG. 22 Global Social TV Market Value from Social Rewards, 2017 – 2027(US$ Mn)
FIG. 23 Global Social TV Market Value from Social Discussions, 2017 – 2027(US$ Mn)
FIG. 24 Global Social TV Market Value from Social Check-In, 2017 – 2027(US$ Mn)
FIG. 25 Global Social TV Market Value from Specific Social Networking, 2017 – 2027(US$ Mn)
FIG. 26 Global Social TV Market Value from Remote Control Application, 2017 – 2027(US$ Mn)
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