Telecom Analytics Market By Offering (Solutions and Services), By Application (Customer Management, Sales & Marketing Management, Risk & Compliance Management, Network Management, Workforce Management), By Deployment Model (On-premise, Cloud-based) - Growth, Future Prospects and Competitive Landscape, 2019 – 2027
Overview:
The telecom analytics market is expected to reach US$ 11.70 Bn in 2027, growing at a CAGR of 18.88% during the forecast period from 2019 to 2027. The advent of big data analytics have changed the way telecom sectors are managing their operations. The massive amount of data created by telecom devices users is a goldmine for telecom companies. This unstructured data when converted into structured data (with the help of data analytics) will helps in finding meaningful insights and form customer-centric KPIs of their customers. Data analytics helps operators to enhance their service, customer experience and revenue management. These benefits offered by data analytics in telecom sector has increased its demand in recent years.
With the advancement in 5G network along with rising penetration of smartphones and IoT devices, data generation is expected to widespread in the coming years. About 2.54 Quintillion bytes of data was created worldwide every day in the year 2018. By 2020, it is estimated that 1.7 MB of data will be created every second by each person across the world. Subsequently, telecom analytics is expected to register profound penetration across the world during the forecast period. Telcos can provide Data Analytics as a Service (DAaaS) to other industries such as healthcare, retail, financial services and advertising, etc. and generate new stream of revenue without investing much.
Cloud-based Segment accounted for the Largest Market Share in 2018
Based on deployment type, cloud-based segment has major share in telecom analytics market in 2018. Cloud-based analytics provides readily available data models, servers, advanced tools and analytics. This saves time and money for building infrastructure like in case of on-premise analytics. Cloud-based analytics offers real-time access to data for broader user base. These solutions are high powered and can deliver result in no time. In cloud platform, unlimited data storage limit is available on demand unlike on-premise platform where there is limit on storage capacity and performance. Subsequently, cloud-based analytics segment would continue leading the market registering high growth rate.
North America Gathered Largest Market Share in 2018
In 2018, North America led the telecom analytics market worldwide. The region is expected to witness a considerable growth during the forecast period from 2019 to 2027. Large number of telecom operators are situated in North America and there is a growing competition among these players to increase their number of subscribers. By 2018, more than 30% of market share is captured by this region.
As of 2019, more than 90% of Americans use internet for communication which is more than 275 million people. Millions of GB data created by these users is used for analyzing the customer choices and personality. Large number of internet users in the region and their creation of huge data has forced the players to invest in telecom analytics to stay competitive in the big market of North America. This in turn helps to grow the telecom analytics market in North America.
Competitive Insights
Major players profiled in telecom analytics market includes IBM, Oracle Corporation, SAP SE, Adobe Inc., Tableau Software, Alteryx, Inc., MicroStrategy Incorporated, Sisense, Inc., Teradata Corporation, Micro Focus International plc, TIBCO Software Inc., OpenText Corporation and Panorama Software, etc. among others. These companies are adopting several strategies such as merger and partnership for gaining larger share of the market.
For instance, in July 2019, TIM S/A, a top telecom provider in Brazil has deployed Customer Experience Management (CEM) solutions of OpenText Corporation. With this deployment the 18 million subscribers of TIM S/A can access their telecom bills via digital devices on demand.
Furthermore, in May 2019, Sisense, Inc. announced the merger of Periscope Data for delivering analytics and business intelligence platform. With this merger, Sisense, Inc. will provide platform to builders which will help in transforming complex data into AI-powered applications.
Historical & Forecast Period
The research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments calculated for the forecast period from 2019 to 2027.
Report Scope by Segments
Telecom analytics market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global telecom analytics market based on offering, application, deployment model and geography. Key segments covered in the report are as follows:
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2017-2027 |
| Base Year | 2018 |
| Forecast Period | 2019-2027 |
| Historical Year | 2017 |
| Unit | USD Billion |
| Segmentation |
Offering Type Segment (2017–2027; US$ Bn) |
|
Application Type Segment (2017–2027; US$ Bn) |
|
|
Deployment Model Segment (2017–2027; US$ Bn) |
|
|
Geography Segment (2017–2027; US$ Bn) |
Key questions answered in this report
- What was the market size of telecom analytics market in 2018 and forecast up to 2027?
- What are the key factors driving the global telecom analytics market?
- What are the key market trends and high-growth opportunities observed in the telecom analytics market?
- Which is the largest regional market for telecom analytics market?
- Which segment will grow at a faster pace? Why?
- Which region will drive the market growth? Why?
- Which players are leading the telecom analytics market?
- What are the sustainability strategies adopted by the key players operating in the market?
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Market Snapshot: Global TA Market
2.2. Global TA Market, by Offering Type, 2018 (US$ Bn)
2.3. Global TA Market, by Application Type, 2018 (US$ Bn)
2.4. Global TA Market, by Deployment Model, 2018 (US$ Bn)
2.5. Global TA Market, by Geography, 2018 (US$ Bn)
3. Market Dynamics
3.1. Introduction
3.1.1. Global TA Market Value, 2017-2027, (US$ Bn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players
4. Global Telecom Analytics (TA) Market, by Offering Type , 2017-2027 (US$ Bn)
4.1. Overview
4.2. Solutions
4.3. Services
5. Global Telecom Analytics (TA) Market, by Application Type, 2017-2027 (US$ Bn)
5.1. Overview
5.2. Customer Management
5.3. Sales & Marketing Management
5.4. Risk & Compliance Management
5.5. Network Management
5.6. Workforce Management
6. Global Telecom Analytics (TA) Market, by Deployment Model, 2017-2027 (US$ Bn)
6.1. Overview
6.2. On-premise
6.3. Cloud-based
7. North America Telecom Analytics (TA) Market Analysis, 2017-2027 (US$ Bn)
7.1. Overview
7.1.1. North America TA Market Value and Growth, 2017-2027, (US$ Bn)
7.2. North America TA Market Value, By Offering Type, 2017-2027 (US$ Bn)
7.2.1. Market Analysis
7.3. North America TA Market Value, By Application Type, 2017-2027 (US$ Bn)
7.3.1. Market Analysis
7.4. North America TA Market Value, By Deployment Model, 2017-2027 (US$ Bn)
7.4.1. Market Analysis
7.5. North America TA Market Value, By Region/Country, 2017-2027 (US$ Bn)
7.5.1. Market Analysis
7.5.2. U.S.
7.5.3. Rest of North America
8. Europe Telecom Analytics (TA) Market Analysis, 2017-2027 (US$ Bn)
8.1. Overview
8.1.1. Europe TA Market Value and Growth, 2017-2027, (US$ Bn)
8.2. Europe TA Market Value, By Offering Type, 2017-2027 (US$ Bn)
8.2.1. Market Analysis
8.3. Europe TA Market Value, By Application Type, 2017-2027 (US$ Bn)
8.3.1. Market Analysis
8.4. Europe TA Market Value, By Deployment Model, 2017-2027 (US$ Bn)
8.4.1. Market Analysis
8.5. Europe TA Market Value, By Region/Country, 2017-2027 (US$ Bn)
8.5.1. Market Analysis
8.5.2. U.K.
8.5.3. Germany
8.5.4. France
8.5.5. Rest of Europe
9. Asia Pacific Telecom Analytics (TA) Market Analysis, 2017-2027 (US$ Bn)
9.1. Overview
9.1.1. Asia Pacific TA Market Value and Growth, 2017-2027, (US$ Bn)
9.2. Asia Pacific TA Market Value, By Offering Type, 2017-2027 (US$ Bn)
9.2.1. Market Analysis
9.3. Asia Pacific TA Market Value, By Application Type, 2017-2027 (US$ Bn)
9.3.1. Market Analysis
9.4. Asia Pacific TA Market Value, By Deployment Model, 2017-2027 (US$ Bn)
9.4.1. Market Analysis
9.5. Asia Pacific TA Market Value, By Region/Country, 2017-2027 (US$ Bn)
9.5.1. Market Analysis
9.5.2. Japan
9.5.3. China
9.5.4. India
9.5.5. Rest of Asia Pacific
10. Rest of the World Telecom Analytics (TA) Market Analysis, 2017-2027 (US$ Bn)
10.1. Overview
10.1.1. Rest of the World TA Market Value and Growth, 2017-2027, (US$ Bn)
10.2. Rest of the World TA Market Value, By Offering Type, 2017-2027 (US$ Bn)
10.2.1. Market Analysis
10.3. Rest of the World TA Market Value, By Application Type, 2017-2027 (US$ Bn)
10.3.1. Market Analysis
10.4. Rest of the World TA Market Value, By Deployment Model, 2017-2027 (US$ Bn)
10.4.1. Market Analysis
10.5. Rest of the World TA Market Value, By Region, 2017-2027 (US$ Bn)
10.5.1. Market Analysis
10.5.2. Middle East & Africa
10.5.3. Latin America
11. Company Profiles
11.1. IBM
11.2. Oracle Corporation
11.3. SAP SE
11.4. Adobe Inc.
11.5. Tableau Software
11.6. Alteryx, Inc.
11.7. MicroStrategy Incorporated
11.8. Sisense, Inc.
11.9. Teradata Corporation
11.10. Micro Focus International plc
11.11. TIBCO Software Inc.
11.12. OpenText Corporation
11.13. Panorama Software
* Here we are using TA as a short form of Telecom Analytics
TABLE 1 Market Snapshot: Global Telecom Analytics (TA) Market Value
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global TA Market, by Offering Type, 2017-2027 (US$ Bn)
TABLE 5 Global TA Market, by Application, 2017-2027 (US$ Bn)
TABLE 6 Global TA Market, by Deployment Model, 2017-2027 (US$ Bn)
TABLE 7 Global TA Market, by Geography, 2017-2027 (US$ Bn)
TABLE 8 North America TA Market, by Offering Type, 2017-2027, (US$ Bn)
TABLE 9 North America TA Market, by Application Type, 2017 – 2027, (US$ Bn)
TABLE 10 North America TA Market, by Deployment Model, 2017 – 2027, (US$ Bn)
TABLE 11 North America TA Market Value, by Region/Country, 2017 - 2027, (US$ Bn)
TABLE 12 Europe TA Market, by Offering Type, 2017-2027, (US$ Bn)
TABLE 13 Europe TA Market, by Application Type, 2017 – 2027, (US$ Bn)
TABLE 14 Europe TA Market, by Deployment Model, 2017 – 2027, (US$ Bn)
TABLE 15 Europe TA Market Value, by Region/Country, 2017 – 2027, (US$ Bn)
TABLE 16 Asia Pacific TA Market, by Offering Type, 2017-2027 (US$ Bn)
TABLE 17 Asia Pacific TA Market, by Application Type, 2017 – 2027 (US$ Bn)
TABLE 18 Asia Pacific TA Market, by Deployment Model, 2017 – 2027 (US$ Bn)
TABLE 19 Asia Pacific TA Market Value, by Region/Country, 2017 – 2027, (US$ Bn)
TABLE 20 Rest of the World TA Market, by Offering Type, 2017 - 2027, (US$ Bn)
TABLE 21 Rest of the World TA Market, by Application Type, 2017 – 2027, (US$ Bn)
TABLE 22 Rest of the World TA Market, by Deployment Model, 2017 – 2027, (US$ Bn)
TABLE 23 Rest of the World TA Market Value, by Region, 2017 - 2027, (US$ Bn)
TABLE 24 IBM: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 25 Oracle Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 26 SAP SE: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 27 Adobe Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 28 Tableau Software: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 29 Alteryx Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 30 MicroStrategy Incorporated: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 31 Sisense Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 32 Teradata Coporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 33 Micro Focus International plc: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 34 TIBCO Software Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 35 OpenText Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 36 Panorama Software: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
FIG. 1 Global Telecom Analytics (TA) Market: Research Methodology
FIG. 2 Market Size Estimation – Top-Down and Bottom Up Approach
FIG. 3 Global TA Market Segmentation
FIG. 4 Global TA Market, by Offering Type, 2018 (US$ Bn)
FIG. 5 Global TA Market, by Application Type, 2018 (US$ Bn)
FIG. 6 Global TA Market, by Deployment Model, 2018 (US$ Bn)
FIG. 7 Global TA Market, by Geography, 2018 (US$ Bn)
FIG. 8 Global TA Market Value, 2017-2027, (US$ Bn) and (Y-o-Y%)
FIG. 9 Attractive Investment Proposition, by Geography, 2018
FIG. 10 Global Market Positioning of Key TA Providers, 2018
FIG. 11 Global TA Market Value Share, by OfferingType, 2018 & 2027 (Value %)
FIG. 12 Global TA Market Value by Solutions, 2017-2027, (US$ Bn)
FIG. 13 Global TA Market Value by Services, 2017-2027, (US$ Bn)
FIG. 14 Global TA Market Value Share, by Application Type, 2018 & 2027 (Value %)
FIG. 15 Global TA Market Value for Customer Management, 2017-2027, (US$ Bn)
FIG. 16 Global TA Market Value for Sales & Marketing Management, 2017-2027, (US$ Bn)
FIG. 17 Global TA Market Value for Risk & Compliance Management, 2017-2027, (US$ Bn)
FIG. 18 Global TA Market Value for Network Management, 2017 – 2027, (US$ Bn)
FIG. 19 Global TA Market Value for Workforce Management, 2017 – 2027, (US$ Bn)
FIG. 20 Global TA Market Value Share, by Deployment Model, 2018 & 2027 (Value %)
FIG. 21 Global TA Market Value for On-premise Deployment, 2017 – 2027, (US$ Bn)
FIG. 22 Global TA Market Value for Cloud-based Deployment, 2017 – 2027, (US$ Bn)
FIG. 23 North America TA Market Value, 2017-2027, (US$ Bn)
FIG. 24 Europe TA Market Value, 2017-2027, (US$ Bn)
FIG. 25 Asia Pacific TA Market Value, 2017-2027, (US$ Bn)
FIG. 26 RoW TA Market Value, 2017-2027, (US$ Bn)
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