Industry Outlook
Wearable devices recorded the sale of 130.8 Mn units in 2017 and projected to witness the double-digit growth of 16.5% from 2018 to 2026. Wearable devices can be defined as clothing or accessories with advanced technologies that includes products such as smart watches, fitness & activity tracker, smart eyewear, smart clothing, medical devices, and others. These devices are designed to wear in daily life routine mostly available with wireless connectivity, processor, and user interface on the device itself or on the paired device. Smart watches was the dominant segment accounting for over 40% of the total shipment in 2017, while fitness & activity trackers projected to remain the most popular and fastest growing segment during the period from 2018 to 2026. Growth in the fitness and activity tracker segment can be attributed to their function of monitoring heart rate and tracking body activity with the ease of usability, portability, and integrating into everyday life. Rising consumer awareness of wearable in key markets such as China, UK, and U.S. coupled with technological advancements in software & hardware components and their adoption in fitness & wellness, healthcare & medical, military & defense, and other sectors augmenting the growth of the wearable devices market. Moreover, increasing penetration of smartphones and their compatibility with wearable devices, growing preference for wireless connectivity among healthcare providers, increasing awareness of fitness & health, and high penetration of IT in end-use industries such as healthcare, military & defense, enterprise & industrial, etc. are some other factors supplementing the growth of wearable devices across the globe. Although, the wearable devices market has positive growth outlook, premium cost of wearable devices, limited battery life, and data security issues are some of the factors expected to hinder the market growth during the forecast period.
North America is the largest market for wearable devices market and expected to dominate global demand over the forecast period owing to technological developments. Whereas, Asia Pacific is projected to exhibit substantial growth due to low production costs in India and China. Since, user friendly technological innovation is the key to success in the wearable devices market, players operating in the market are striving to cater consumer unmet needs such as long battery life, durability, and low cost by consistently introducing new products in the market, making new product development a preferred strategy of wearable devices manufacturers.
Demand for Smart Watches from Infotainment and Fitness & Wellness Industry, Making it the Leading Segment
Smart Watches is the leading product type segment during 2017-2018. The segment is also projected to witness the robust growth during the forecast period owing to increasing demand from infotainment and fitness & wellness end-use industries. Smart Watches accounted for over 40% of total wearable devices sale across the world in 2017. Smart Watches are equipped with various camera, accelerometer, thermometer, compass, maps, calculator, picture gallery, music player, SD card, rechargeable battery, speaker, and various others user friendly features. The advent of Apple Inc. into Smart Watches segment disrupted the market in terms of value and volume both.
Fitness & Activity Tracker and Medical Devices product type also projected to witness high growth during the forecast period on account of rising health awareness among consumers and rising prevalence of lifestyle diseases such as hypertension, obesity, and diabetes, fuelling demand for continuous monitoring of various physiological factors that includes calorie intake, blood sugar levels, and blood pressure. Moreover, increasing penetration of smartphones and smartphone linked healthcare applications coupled with growth of remote patient monitoring are few other factors propelling the growth of these segment.
Fitness & Wellness Dominated the End-Use Industry Segment Owing to Rising Lifestyle Diseases Globally
Fitness & Wellness segment represented over 30% of total wearable devices sale in 2017, followed by healthcare & medical and infotainment. Wearable devices used in fitness & wellness industry includes smart watches, smart clothing, smart glasses, sleep sensors, heads-up displays, foot pods & pedometers, fitness & heart rate monitors, activity monitors, and others. Rising average life expectancy, a higher ratio of seniors, and increased prevalence of chronic disease expected to drive the Fitness & Wellness segment in coming years.
Infotainment & Healthcare & Medical and segment closely follows the Fitness & Wellness segment in terms of market value in 2017. Healthcare & Medical segment includes following devices: continuous glucose monitoring, insulin pumps, blood pressure monitors, drug delivery products, defibrillators, patches, smart glasses, hearing aids, and others. Healthcare & Medical devices segment is projected to witness the significant growth during the forecast period.
Online Retailing Projected to Witness Robust Growth during the Forecast Period
Exclusive Stores segment represented the largest share total wearable devices sale in 2017, closely followed by Multi-brand Stores and Online Retailing. Increasing demand for wearable products in retail outlets of developed economies boosting the demand for this segment. With an objective to improve consumers’ experience with the brand, companies aims to boost their market by using exclusive retail outlets These stores not only offers various products but also provides excellent post-sale services. The growth of this segment is attributed to the fact that the consumers in exclusives stores experience more intimate and personalized shopping experience compared to online retailing.
Online retailing is identified as the most popular and fastest growth distribution channel for wearable devices. Online retail mainly includes the various ecommerce stores that displays various products with special offers and price tags wherein the consumers can buy these products with hassle-free payment gateway through cart system. Online platforms enables the consumers to seek the best product according to their convenience without physically visiting the shop to buy these products. Hence convenience factor of consumer and rising penetration of online shopping expected to drive the online retailing segment during the forecast period.
Growing End-use Industries in Developed Economies Projected to Catapult the Market Growth
North America held the largest market share of over 35% in 2017, followed by Europe and Asia-Pacific in terms value and unit shipment. North America’s wearable devices market is mainly driven by huge demand U.S. end-use industries. Factor such as growing prevalence of chronic diseases and obesity, increasing application of remote patient monitoring and home care, aging population, increasing number of professional athletes, and clinical and military research propelling the demand for wearable devices in the region.
Asia-Pacific projected to witness the fastest CAGR during the forecast period. Increased government budgets for healthcare sector, increasing geriatric population base, rising disposable income, and rapid economic growth expected to boost the demand for wearable devices in the region.
Apple Seizes the Leader Position in Wearable Devices Market in the 4th Quarter of 2017
Apple’s is the market leader for smart watches segment owing to surge in smart watch shipment across the globe. Activity and Fitness tracker segment is being dominated by two giants Fitbit and Xiaomi. Product innovation and new product development are among preferred strategy adopted by key players to acquire more share and get an edge over other players in wearable devices market. For instance, Samsung and Huawei launching new wearable devices in the Middle East & Africa region to acquire greater share and strengthen their foothold in the region growing at the CAGR of over 15% annually. Key manufacturers of Wearable Devices market includes Apple, Samsung, LG, Fitbit, MI, Nike, Flex, Sony, Garmin, Huawei, Eurotech, Abbot, and Medtronic among others.
Historical & Forecast Period
Each market segment is analyzed in our study for the period of 2016 to 2026 with 2017 as the base year while period from 2018 to 2026 is considered for the CAGR calculation.
Key questions answered in this report
Chapter 1 Preface 14
1.1 Report Scope and Description 14
1.1.1 Study Purpose 14
1.1.2 Target Audience 14
1.1.3 USP and Key Offerings 14
1.2 Research Scope 15
1.3 Research Methodology 16
1.3.1 Phase I – Secondary Research 16
1.3.2 Phase II – Primary Research 17
1.3.3 Phase III – Expert Panel Review 17
1.3.4 Approach Adopted 17
1.3.5 Top-Down Approach 18
1.3.6 Bottom-Up Approach 18
1.3.7 Assumptions 19
1.4 Market Segmentation 19
Chapter 2 Executive Summary 20
2.1 Market Snapshot: Global WD Market 21
2.1.1 Global WD Market, by Type, 2017 (Mn Units) (US$ Bn) 23
2.1.2 Global WD Market, by End-use Industries, 2017 (Mn Units) (US$ Bn) 23
2.1.3 Global WD Market, by Distribution Channel, 2017 (Mn Units) (US$ Bn) 24
2.1.4 Global WD Market, by Geography, 2017 (Mn Units) (US$ Bn) 24
Chapter 3 Market Dynamics 25
3.1 Introduction 25
3.2 Market Dynamics 26
3.2.1 Market Drivers 26
3.2.1.1 Rising Adoption of Electronics in Asia-Pacific 26
3.2.1.2 Driver 2 27
3.2.2 Challenges 28
3.2.2.1 Challenge 1 28
3.2.2.2 Challenge 2 29
3.2.3 Opportunities 30
3.2.3.1 Opportunity 1 30
3.2.3.2 Opportunity 2 31
3.3 Attractive Investment Proposition, by Geography, 2017 32
3.4 Competitive Landscape: Market Positioning of Key Players, 2017 33
Chapter 4 Global Wearable Devices (WD) Market, by Product Type 34
4.1 Overview 34
4.1.1 Global WD Market Value Share, by Product Type, 2017 & 2026 (Value, %) 35
4.1.2 Global WD Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Bn) 35
4.2 Smart Watches 37
4.2.1 Global WD Market, by Smart Watches, 2016 – 2026 (Mn Units) (US$ Bn) 37
4.3 Fitness & Activity Tracker 38
4.3.1 Global WD Market, by Fitness & Activity Tracker, 2016 – 2026 (Mn Units) (US$ Bn) 38
4.4 Smart Eyewear 39
4.4.1 Global WD Market, by Smart Eyewear, 2016 – 2026 (Mn Units) (US$ Bn) 39
4.5 Smart Clothing 40
4.5.1 Global WD Market, by Smart Clothing, 2016 – 2026 (Mn Units) (US$ Bn) 40
4.6 Medical Devices 41
4.6.1 Global WD Market, by Medical Devices, 2016 – 2026 (Mn Units) (US$ Bn) 41
4.7 Others 42
4.7.1 Global WD Market, by Others, 2016 – 2026 (Mn Units) (US$ Bn) 42
Chapter 5 Global Wearable Devices (WD) Market, by End-use Industries 43
5.1 Overview 43
5.1.1 Global WD Market Value Share, by End-use Industries, 2017 & 2026 (Value, %) 44
5.1.2 Global WD Market, by End-use Industries, 2016 – 2026 (Mn Units) (US$ Bn) 44
5.2 Fitness & Wellness 46
5.2.1 Global WD Market, by Fitness & Wellness, 2016 – 2026 (Mn Units) (US$ Bn) 46
5.3 Healthcare & Medical 47
5.3.1 Global WD Market, by Healthcare & Medical, 2016 – 2026 (Mn Units) (US$ Bn) 47
5.4 Infotainment 48
5.4.1 Global WD Market, by Infotainment, 2016 – 2026 (Mn Units) (US$ Bn) 48
5.5 Enterprise & Industrial 49
5.5.1 Global WD Market, by Enterprise & Industrial, 2016 – 2026 (Mn Units) (US$ Bn) 49
5.6 Military & Defense 50
5.6.1 Global WD Market, by Military & Defense, 2016 – 2026 (Mn Units) (US$ Bn) 50
5.7 Others 51
5.7.1 Global WD Market, by Others, 2016 – 2026 (Mn Units) (US$ Bn) 51
Chapter 6 Global Wearable Devices (WD) Market, by Distribution Channel 52
6.1 Overview 52
6.1.1 Global WD Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 53
6.1.2 Global WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 53
6.2 Online Retailing 55
6.2.1 Global WD Market, by Online Retailing, 2016 – 2026 (Mn Units) (US$ Bn) 55
6.3 Exclusives Stores 56
6.3.1 Global WD Market, by Exclusives Stores, 2016 – 2026 (Mn Units) (US$ Bn) 56
6.4 Multi-brand Stores 57
6.4.1 Global WD Market, by Multi-brand Stores, 2016 – 2026 (Mn Units) (US$ Bn) 57
6.5 Hypermarket 58
6.5.1 Global WD Market, by Hypermarket, 2016 – 2026 (Mn Units) (US$ Bn) 58
6.6 Pharmacies 59
6.6.1 Global WD Market, by Pharmacies, 2016 – 2026 (Mn Units) (US$ Bn) 59
Chapter 7 Global Wearable Devices (WD) Market, by Geography 60
7.1 Overview 60
7.1.1 Global WD Market Value Share, by Geography, 2017 & 2026 (Value %) 61
7.1.2 Global WD Market, by Geography 2016 – 2026 (Mn Units) (US$ Bn) 61
7.2 North America 63
7.2.1 North America WD Market, by Product Type 2016 – 2026 (Mn Units) (US$ Bn) 63
7.2.2 North America WD Market, by End-use Industries 2016 – 2026 (Mn Units) (US$ Bn) 64
7.2.3 North America WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 65
7.2.4 North America WD Market, by Country (Mn Units) (US$ Bn) 66
7.3 Europe 67
7.3.1 Europe WD Market, by Product Type 2016 – 2026 (Mn Units) (US$ Bn) 67
7.3.2 Europe WD Market, by End-use Industries 2016 – 2026 (Mn Units) (US$ Bn) 68
7.3.3 Europe WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 69
7.3.4 Europe WD Market, by Country/Region (Mn Units) (US$ Bn) 70
7.4 Asia-Pacific 71
7.4.1 Asia-Pacific WD Market, by Product Type 2016 – 2026 (Mn Units) (US$ Bn) 71
7.4.2 Asia-Pacific WD Market, by End-use Industries 2016 – 2026 (Mn Units) (US$ Bn) 72
7.4.3 Asia-Pacific WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 73
7.4.4 Asia-Pacific WD Market, by Country/Region (Mn Units) (US$ Bn) 74
7.5 Latin America 75
7.5.1 Latin America WD Market, by Product Type 2016 – 2026 (Mn Units) (US$ Bn) 75
7.5.2 Latin America WD Market, by End-use Industries 2016 – 2026 (Mn Units) (US$ Bn) 76
7.5.3 Latin America WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 77
7.5.4 Latin America WD Market, by Country/Region (Mn Units) (US$ Bn) 78
7.6 Middle East & Africa 79
7.6.1 Middle East & Africa WD Market, by Product Type 2016 – 2026 (Mn Units) (US$ Bn) 79
7.6.2 Middle East & Africa WD Market, by End-use Industries 2016 – 2026 (Mn Units) (US$ Bn) 80
7.6.3 Middle East & Africa WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Bn) 81
7.6.4 Middle East & Africa WD Market, by Region (Mn Units) (US$ Bn) 82
Chapter 8 Company Profiles 83
8.1 Apple Inc. 83
8.2 Samsung 85
8.3 LG 87
8.4 Fitbit 89
8.5 MI 91
8.6 Garmin 93
8.7 Huawei 95
8.8 Eurotech 97
8.9 Abbot 99
8.10 Medtronic 101
* WD - Wearable Devices
TABLE 1 Market Snapshot: Global Wearable Devices (WD) Market Volume 22
TABLE 2 Market Snapshot: Global WD Market Value 23
TABLE 3 Economic Growth in Leading Asia-Pacific Countries 27
TABLE 4 Global WD Market, by Product Type, 2016 – 2026 (Mn Units) 36
TABLE 5 Global WD Market, by Type 2016 – 2026 (US$ Bn) 37
TABLE 6 Global WD Market, by End-use Industries, 2016 – 2026 (Mn Units) 45
TABLE 7 Global WD Market, by End-use Industries 2016 – 2026 (US$ Bn) 46
TABLE 8 Global WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) 54
TABLE 9 Global WD Market, by Distribution Channel 2016 – 2026 (US$ Bn) 55
TABLE 10 Global WD Market, by Geography 2016 – 2026 (Mn Units) 62
TABLE 11 Global WD Market, by Geography 2016 – 2026 (US$ Bn) 63
TABLE 12 North America WD Market, by Product Type 2016 – 2026 (Mn Units) 64
TABLE 13 North America WD Market, by Product Type 2016 – 2026 (US$ Bn) 64
TABLE 14 North America WD Market, by End-use Industries 2016 – 2026 (Mn Units) 65
TABLE 15 North America WD Market, by End-use Industries 2016 – 2026 (US$ Bn) 65
TABLE 16 North America WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) 66
TABLE 17 North America WD Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 66
TABLE 18 North America WD Market, by Country 2016 – 2026 (Mn Units) 67
TABLE 19 North America WD Market, by Country 2016 – 2026 (US$ Bn) 67
TABLE 20 Europe WD Market, by Product Type 2016 – 2026 (Mn Units) 68
TABLE 21 Europe WD Market, by Product Type 2016 – 2026 (US$ Bn) 68
TABLE 22 Europe WD Market, by End-use Industries 2016 – 2026 (Mn Units) 69
TABLE 23 Europe WD Market, by End-use Industries 2016 – 2026 (US$ Bn) 69
TABLE 24 Europe WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) 70
TABLE 25 Europe WD Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 70
TABLE 26 Europe WD Market, by Country/Region 2016 – 2026 (Mn Units) 71
TABLE 27 Europe WD Market, by Country/Region 2016 – 2026 (US$ Bn) 71
TABLE 28 Asia-Pacific WD Market, by Product Type 2016 – 2026 (Mn Units) 72
TABLE 29 Asia-Pacific WD Market, by Product Type 2016 – 2026 (US$ Bn) 72
TABLE 30 Asia-Pacific WD Market, by End-use Industries 2016 – 2026 (Mn Units) 73
TABLE 31 Asia-Pacific WD Market, by End-use Industries 2016 – 2026 (US$ Bn) 73
TABLE 32 Asia-Pacific WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) 74
TABLE 33 Asia-Pacific WD Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 74
TABLE 34 Asia-Pacific WD Market, by Country/Region 2016 – 2026 (Mn Units) 75
TABLE 35 Asia-Pacific WD Market, by Country/Region 2016 – 2026 (US$ Bn) 75
TABLE 36 Latin America WD Market, by Product Type 2016 – 2026 (Mn Units) 76
TABLE 37 Latin America WD Market, by Product Type 2016 – 2026 (US$ Bn) 76
TABLE 38 Latin America WD Market, by End-use Industries 2016 – 2026 (Mn Units) 77
TABLE 39 Latin America WD Market, by End-use Industries 2016 – 2026 (US$ Bn) 77
TABLE 40 Latin America WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) 78
TABLE 41 Latin America WD Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 78
TABLE 42 Latin America WD Market, by Country/Region 2016 – 2026 (Mn Units) 79
TABLE 43 Latin America WD Market, by Country/Region 2016 – 2026 (US$ Bn) 79
TABLE 44 Middle East & Africa WD Market, by Product Type 2016 – 2026 (Mn Units) 80
TABLE 45 Middle East & Africa WD Market, by Product Type 2016 – 2026 (US$ Bn) 80
TABLE 46 Middle East & Africa WD Market, by End-use Industries 2016 – 2026 (Mn Units) 81
TABLE 47 Middle East & Africa WD Market, by End-use Industries 2016 – 2026 (US$ Bn) 81
TABLE 48 Middle East & Africa WD Market, by Distribution Channel, 2016 – 2026 (Mn Units) 82
TABLE 49 Middle East & Africa WD Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 82
TABLE 50 Middle East & Africa WD Market, by Region 2016 – 2026 (Mn Units) 83
TABLE 51 Middle East & Africa WD Market, by Region 2016 – 2026 (US$ Bn) 83
TABLE 52 BASF SE: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 84
TABLE 53 Samsung: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 86
TABLE 54 LG: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 88
TABLE 55 Fitbit: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 90
TABLE 56 MI: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 92
TABLE 57 Garmin: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 94
TABLE 58 Huawei: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 96
TABLE 59 Eurotech: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 98
TABLE 60 Abbot: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 100
TABLE 61 Medtronic: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 102
FIG. 1 Global Wearable Devices (WD) Market: Research Methodology 17
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach 19
FIG. 3 Global WD Market Segmentation 20
FIG. 4 Global WD Market, by Product Type, 2017 (Mn Units, US$ Bn) 24
FIG. 5 Global WD Market, by End-use Industry, 2017 (Mn Units, US$ Bn) 24
FIG. 6 Global WD Market, by Distribution Channel, 2017 (Mn Units, US$ Bn) 25
FIG. 7 Global WD Market, by Geography, 2017 (Mn Units, US$ Bn) 25
FIG. 8 Attractive Investment Proposition, by Geography, 2017 33
FIG. 9 Competitive Landscape: Market Positioning of Key Wearable Devices Manufacturers, 2017 34
FIG. 10 Global WD Market Value Share, by Product Type, 2017 & 2026 (Value, %) 36
FIG. 11 Global WD Market, by Smart Watches, 2016 – 2026 (Mn Units) (US$ Bn) 38
FIG. 12 Global WD Market, by Fitness & Activity Tracker, 2016 – 2026 (Mn Units) (US$ Bn) 39
FIG. 13 Global WD Market, by Smart Eyewear, 2016 – 2026 (Mn Units) (US$ Bn) 40
FIG. 14 Global WD Market, by Smart Clothing, 2016 – 2026 (Mn Units) (US$ Bn) 41
FIG. 15 Global WD Market, by Medical Devices, 2016 – 2026 (Mn Units) (US$ Bn) 42
FIG. 16 Global WD Market, by Others, 2016 – 2026 (Mn Units) (US$ Bn) 43
FIG. 17 Global WD Market Value Share, by End-use Industries, 2017 & 2026 (Value, %) 45
FIG. 18 Global WD Market, by Fitness & Wellness, 2016 – 2026 (Mn Units) (US$ Bn) 47
FIG. 19 Global WD Market, by Healthcare & Medical, 2016 – 2026 (Mn Units) (US$ Bn) 48
FIG. 20 Global WD Market, by Infotainment, 2016 – 2026 (Mn Units) (US$ Bn) 49
FIG. 21 Global WD Market, by Enterprise & Industrial, 2016 – 2026 (Mn Units) (US$ Bn) 50
FIG. 22 Global WD Market, by Military & Defense, 2016 – 2026 (Mn Units) (US$ Bn) 51
FIG. 23 Global WD Market, by Others, 2016 – 2026 (Mn Units) (US$ Bn) 52
FIG. 24 Global WD Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 54
FIG. 25 Global WD Market, by Online Retailing, 2016 – 2026 (Mn Units) (US$ Bn) 56
FIG. 26 Global WD Market, by Exclusives Stores, 2016 – 2026 (Mn Units) (US$ Bn) 57
FIG. 27 Global WD Market, by Multi-brand Stores, 2016 – 2026 (Mn Units) (US$ Bn) 58
FIG. 28 Global WD Market, by Hypermarket, 2016 – 2026 (Mn Units) (US$ Bn) 59
FIG. 29 Global WD Market, by Pharmacies, 2016 – 2026 (Mn Units) (US$ Bn) 60
FIG. 30 Global WD Market Value Share, by Geography, 2017 & 2026 (Value %) 62